World Federation of Advertisers (WFA)

The World Federation of Advertisers (WFA) is the voice of marketers worldwide, representing 90% of global marketing communications spend – roughly €900 billion per year – through a unique, global network of the world’s biggest markets and biggest marketers. WFA champions responsible and effective marketing communications worldwide.

We represent over 146 brand owners and 60 national advertiser associations across the world. This includes national advertiser associations in 19 EU Member States and about 50% of the companies we represent are European.