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IAB Europe (Interactive Advertising Bureau Europe) is the European-level association that represents the broad digital advertising and marketing ecosystem, with 25 national associations whose 5000+ members include advertisers, agencies, publishers, and technology companies. With over 90 companies in its direct membership and through its membership of National IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable businesses to thrive in the European market. IAB Europe recognises the challenge of disinformation and believes that in this context, it is in our shared interest to ensure that the digital ecosystem continues to provide accurate information and views on terms that are accessible and affordable for all citizens.