Ebiquity, listed on the London Stock Exchange (AIM:EBQ), is the world leader in media investment analysis. We harness the power of data to provide independent, fact-based advice, enabling brand owners to perfect media investment decisions and improve business outcomes. We are a data-driven solutions company helping brand owners drive efficiency and effectiveness from their media spend, eliminating wastage and creating value. We do not plan, buy, or sell media, but we enable our advertiser clients fact-based recommendations on how to make their media investments work better for them. Ebiquity is therefore able to provide independent, unbiased advice and solutions to brands because we have no commercial interest in any part of the media supply chain. With more than 600 media specialists, we have the largest pool of dedicated media professionals outside of the agency groups. We are physically present in 24 markets globally, representing ~80% of the world's media investments. This means that we are best placed to advise multinational brand owners, and our media analyses and reporting can cover more than 100 national markets. We provide media audit and evaluation services for 75 of the top 100 advertisers, with 500+ advertiser clients globally. Although headquartered in the UK Ebiquity has a local EU market office presence in Denmark, France, Germany, Italy, Portugal, Spain and Sweden, but provides services to clients across all EU markets. A number of our service offerings relevant to the digital media ecosystem are consistent and aligned with the objectives of the EU Code of Practice on Disinformation, and our support to advertiser clients in creating the effective and actionable monitoring, evaluation and reporting of media investments to those websites or media properties that are disseminating harmful content and disinformation is a natural extension of our capabilities. Our standard media governance digital audit applies a set of rules-based principles that structurally identify and quantify the opportunity for value improvement across five pillars of analysis; Supply chain inefficiencies, Transparency, Activation, Ad Quality, and Ad engagement. These evaluation criteria assess ad placements across programmatic, display, video, social and search media buys. Extending the rules-based principles to encompass those media properties involved in the propagation of disinformation would guard against advertiser funding of such sites.

Subscription Forms