Signatories

ActiveFence
organisations offering tools against disinfoYour organisation description

Adobe
otherAdobe empowers everyone, everywhere to imagine, create, and bring any digital experience to life. From creators and students to small businesses, global enterprises, and nonprofit organizations — customers choose Adobe products to ideate, collaborate, be more productive, drive business growth, and build remarkable experiences
AI Forensics
research organisationYour organisation description

Alliance4Europe
research organisationYour organisation description
Avaaz
civil societyYour organisation description

CEE Digital Democracy Watch
civil societyYour organisation description
Debunk
civil societyDisinformation analysis center

Demagog
fact-checkerDemagog is the first Polish fact-checking organization, established in 2014. Our mission is to combat disinformation and improve the quality of public debate by providing access to unbiased and credible information. For more than 10 years we’ve been fact-checking political claims, keeping track of the promises and debunking harmful disinformation. We strive to build a strong misinformation-resilient civil society that keeps politicians accountable for what they say and promise. We believe that we can achieve this goal by empowering citizens with critical fact-checking and media literacy skills. That’s why we share our expertise with others in our educa6onal project called Fact-checking Academy. We are signatories to the 2022 European Code of Practice on Disinformation and the Polish Code of Good Practices in Combating Disinformation. We are members of the International Fact-Checking Network (IFCN), European Fact-Checking Standards Network (EFCSN) and the Central European Digital Media Observatory Hub (CEDMO). We are partners to Meta's Third Party Fact-checking Program and TikTok's Fact-checking Program.

Demagog.cz
fact-checkerYour organisation description

Democracy Reporting International
civil societyYour organisation description

DOT Europe
trade organisationDOT Europe is the voice of the leading internet companies in Europe. DOT Europe’s mission is to develop ideas and support policy initiatives that foster an innovative, open and safe internet for Europe’s citizens and businesses. More information is available at doteurope.eu

DoubleVerify
advertising ecosystemDV is driven by a mission – to make the digital advertising ecosystem stronger, safer and more secure. We help brands improve the effectiveness of their online advertising, giving them clarity and confidence in their digital investment. Confidence is built on trust. Trust is achieved when a company’s mission, team and actions are aligned – doing things for the right reasons, with transparency and authenticity. Trust is foundational to the lasting partnerships we’ve built with global advertisers, as well as the world’s leading programmatic and social platforms, and publishers. DV pioneered digital ad verification over a decade ago. Today, we authenticate media quality and power performance for the world's largest brands, platforms and publishers. Hundreds of companies turn to DoubleVerify for our industry-leading technology and data, and unparalleled customer service. We deliver solutions across every major vertical, including Financial Services, Telecom, Automotive, Retail, CPG, Travel, Luxury, Pharmaceuticals and more.

Ebiquity
organisations offering tools against disinfoEbiquity, listed on the London Stock Exchange (AIM:EBQ), is the world leader in media investment analysis. We harness the power of data to provide independent, fact-based advice, enabling brand owners to perfect media investment decisions and improve business outcomes. We are a data-driven solutions company helping brand owners drive efficiency and effectiveness from their media spend, eliminating wastage and creating value. We do not plan, buy, or sell media, but we enable our advertiser clients fact-based recommendations on how to make their media investments work better for them. Ebiquity is therefore able to provide independent, unbiased advice and solutions to brands because we have no commercial interest in any part of the media supply chain. With more than 600 media specialists, we have the largest pool of dedicated media professionals outside of the agency groups. We are physically present in 24 markets globally, representing ~80% of the world's media investments. This means that we are best placed to advise multinational brand owners, and our media analyses and reporting can cover more than 100 national markets. We provide media audit and evaluation services for 75 of the top 100 advertisers, with 500+ advertiser clients globally. Although headquartered in the UK Ebiquity has a local EU market office presence in Denmark, France, Germany, Italy, Portugal, Spain and Sweden, but provides services to clients across all EU markets. A number of our service offerings relevant to the digital media ecosystem are consistent and aligned with the objectives of the EU Code of Practice on Disinformation, and our support to advertiser clients in creating the effective and actionable monitoring, evaluation and reporting of media investments to those websites or media properties that are disseminating harmful content and disinformation is a natural extension of our capabilities. Our standard media governance digital audit applies a set of rules-based principles that structurally identify and quantify the opportunity for value improvement across five pillars of analysis; Supply chain inefficiencies, Transparency, Activation, Ad Quality, and Ad engagement. These evaluation criteria assess ad placements across programmatic, display, video, social and search media buys. Extending the rules-based principles to encompass those media properties involved in the propagation of disinformation would guard against advertiser funding of such sites.

EFCSN
trade organisationYour organisation description
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European Association of Communication Agencies (EACA)
trade organisationYour organisation description

Expert Forum
research organisationYour organisation description
Faktograf
fact-checkerYour organisation description

FIDU - Federazione Italiana Diritti Umani
research organisationYour organisation description

Global Disinformation Index
civil societyThe Global Disinformation Index is a not-for-profit organisation that operates on the three principles of neutrality, independence and transparency.Our vision is a world free from disinformation and its harms. Our mission is to catalyse industry and government to defund disinformation. We provide disinformation risk ratings of the world’s news media sites.

Globsec
civil societyYour organisation description
Your organisation description
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IAB Europe (Interactive Advertising Bureau Europe)
trade organisationIAB Europe (Transparency Register: 43167137250-27) is the European-level association representing the broad digital advertising and marketing ecosystem. Its members include media, technology, and marketing companies, as well as national IABs. It comprises 25 national associations, whose 5,000+ members include advertisers, agencies, publishers, and technology companies.

Les Surligneurs
fact-checkerYour organisation description

Logically
fact-checkerYour organisation description

Maldita.es
fact-checkerYour organisation description

Meta
very large online platformYour organisation description

Microsoft
otherYour organisation description
NewsGuard
advertising ecosystemYour organisation description

Newtral
fact-checkerYour organisation description

PagellaPolitica / Facta.news
fact-checkerYour organisation description
Reporters without Borders (RSF)
trade organisationYour organisation description
Resolver (formerly Crisp)
fact-checkerYour organisation description

Science Feedback
fact-checkerScience Feedback is a publication verifying the credibility of influential information and media coverage that claims to be scientific in fields that are particularly prone to misunderstandings and misinformation such as climate change and health. It is operated by a not-for-profit organization.
Seznam
online platformsSeznam.cz is a leading Czech internet company that provides various online services, such as search, news, discussions, email, maps, and e-commerce.

The Bright App
online platformsYour organisation description

TikTok
very large online platformTikTok allows users to create, share and watch short-form videos and live content, primarily for entertainment purposes

Twitch
advertising ecosystemYour organisation description

Valid Tech
otherYour organisation description
VOST Europe
civil societyVOST Europe is a network of Virtual Operations Support Teams (VOSTs) across Europe that supports emergency response and crisis management by monitoring, verifying, and analyzing online information. It plays a role in combating disinformation during crises by identifying and countering false narratives that could hinder emergency response efforts. By providing real-time digital support, social media monitoring, and data analysis, VOST Europe enhances situational awareness for authorities, responders, and the public, fostering collaboration among national VOSTs and strengthening digital crisis response across borders.

Who Targets Me
online platformsYour organisation description