Report March 2025
Submitted
Ebiquity, listed on the London Stock Exchange (AIM:EBQ), is the world leader in media investment analysis. We harness the power of data to provide independent, fact-based advice, enabling brand owners to perfect media investment decisions and improve business outcomes. We are a data-driven solutions company helping brand owners drive efficiency and effectiveness from their media spend, eliminating wastage and creating value. We do not plan, buy, or sell media, but we enable our advertiser clients fact-based recommendations on how to make their media investments work better for them.
In 2022 Ebiquity launched its Responsible Media Investment initiative, a survey of 42 global advertisers, representing advertisers that are committed to leverage data and tech to create reportability, and power principle-driven growth. To enable responsible practices in their media buying, advertisers need to create visibility of their partners across the supply chain and match their media investment data to ESG sources. It is key to systematically analyse investments against a group of issues, such as: Disinformation, Environmental Sustainability, Diversity and Inclusion, Made for Advertising websites, and Privacy and Data Protection.
Following interest from clients in analysing spend on MFA sites, Ebiquity added this as a standard part of its core Digital Media Governance solution, used by 50+ clients in 60+ markets.
With a change in CEO, Ebiquity has embraced a position of Effective and Responsible Advertising – ERA, which is the guiding principle for everything they do.
In close collaboration with Brand Advertisers, clients, and their ecosystem of advertising partners such as Agencies, Ebiquity as an independent global authority works to ensure investments in advertising and media are as Effective as possible for a clients’ businesses, and Responsible for society and planet Earth.
Advertising investments must align with corporate objectives, regulations and ethical practice. As an industry of over $1 Trillion in annual global expenditures, advertising has an outsized effect on society and planet Earth.
Investments in advertising constitute a means of economic empowerment for recipients, and the credibility of established brands lends status to the content their ads appear next to. Therefore, brand advertisers are de facto both king makers and king breakers, holding the power to affect the growth and influence of media owners, platforms and other intermediaries in the advertising ecosystem.
Responsibility is of critical importance, not in the least to mitigate severe brand risk, but also because of the significant direct footprint of advertising on our societies and ecosystems.
In line with this, and increasing interest from clients, Ebiquity is adding analysis of spend on Disinformation sites to the same Digital Media Governance solution from the middle of 2024.
Every 6 months, in its role as ‘third-party estimator’ for the EU Code of Conduct, Ebiquity provides Cost Per Mille (‘CPM’) conversion factors (‘CPM Data’) across both programmatic and social ad inventory for use by signatories to derive financial estimates in their data submissions. Ebiquity has been providing 4 sets of these conversion factors over the last 2 years.
In 2022 Ebiquity launched its Responsible Media Investment initiative, a survey of 42 global advertisers, representing advertisers that are committed to leverage data and tech to create reportability, and power principle-driven growth. To enable responsible practices in their media buying, advertisers need to create visibility of their partners across the supply chain and match their media investment data to ESG sources. It is key to systematically analyse investments against a group of issues, such as: Disinformation, Environmental Sustainability, Diversity and Inclusion, Made for Advertising websites, and Privacy and Data Protection.
Following interest from clients in analysing spend on MFA sites, Ebiquity added this as a standard part of its core Digital Media Governance solution, used by 50+ clients in 60+ markets.
With a change in CEO, Ebiquity has embraced a position of Effective and Responsible Advertising – ERA, which is the guiding principle for everything they do.
In close collaboration with Brand Advertisers, clients, and their ecosystem of advertising partners such as Agencies, Ebiquity as an independent global authority works to ensure investments in advertising and media are as Effective as possible for a clients’ businesses, and Responsible for society and planet Earth.
Advertising investments must align with corporate objectives, regulations and ethical practice. As an industry of over $1 Trillion in annual global expenditures, advertising has an outsized effect on society and planet Earth.
Investments in advertising constitute a means of economic empowerment for recipients, and the credibility of established brands lends status to the content their ads appear next to. Therefore, brand advertisers are de facto both king makers and king breakers, holding the power to affect the growth and influence of media owners, platforms and other intermediaries in the advertising ecosystem.
Responsibility is of critical importance, not in the least to mitigate severe brand risk, but also because of the significant direct footprint of advertising on our societies and ecosystems.
In line with this, and increasing interest from clients, Ebiquity is adding analysis of spend on Disinformation sites to the same Digital Media Governance solution from the middle of 2024.
Every 6 months, in its role as ‘third-party estimator’ for the EU Code of Conduct, Ebiquity provides Cost Per Mille (‘CPM’) conversion factors (‘CPM Data’) across both programmatic and social ad inventory for use by signatories to derive financial estimates in their data submissions. Ebiquity has been providing 4 sets of these conversion factors over the last 2 years.