Report March 2026

Submitted

Adobe empowers everyone, everywhere to imagine, create, and bring any digital experience to life. From creators and students to small businesses, global enterprises, and nonprofit organizations — customers choose Adobe products to ideate, collaborate, be more productive, drive business growth, and build remarkable experiences

Advertising

Commitment 1

Relevant signatories participating in ad placements commit to defund the dissemination of disinformation, and improve the policies and systems which determine the eligibility of content to be monetised, the controls for monetisation and ad placement, and the data to report on the accuracy and effectiveness of controls and services around ad placements.

We signed up to the following measures of this commitment

Measure 1.1 Measure 1.2 Measure 1.3 Measure 1.6

In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?

If yes, list these implementation measures here

Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?

If yes, which further implementation measures do you plan to put in place in the next 6 months?

Measure 1.1

Relevant Signatories involved in the selling of advertising, inclusive of media platforms, publishers and ad tech companies, will deploy, disclose, and enforce policies with the aims of: - first avoiding the publishing and carriage of harmful Disinformation to protect the integrity of advertising supported businesses - second taking meaningful enforcement and remediation steps to avoid the placement of advertising next to Disinformation content or on sources that repeatedly violate these policies; and - third adopting measures to enable the verification of the landing / destination pages of ads and origin of ad placement.

QRE 1.1.1

Signatories will disclose and outline the policies they develop, deploy, and enforce to meet the goals of Measure 1.1 and will link to relevant public pages in their help centres.

Adobe Advertising’s Ad Requirements Policy outlines the requirement for ads to not be “false or misleading ads”, accounting for both misinformation and disinformation. In summer 2020, Adobe halted permitting political content to be distributed via Adobe’s Services. Actions taken are the following:

(1) Research was done to locate sites that spread misinformation and disinformation by referencing 3rd party reports from Global Disinformation Index, CheckMyAds and MediaBiasFactCheck.

(2) Flagged Sites were reviewed and verified through manual checks of 3rd party verification services such as Global Disinformation Index, Politifact, and MediaBiasFactCheck.

(3) Domains where misinformation or disinformation was confirmed were added to the Service’s Global Blocklist.

(4) Historical impression reports were pulled to assess the impression delivery on the domains.

(5) Incidents found during the each period of submission have been added to the tracker.

(6) Adobe Advertising Cloud has reached out to existing partners for consultation on available services with relevant solutions to combatting dis/misinformation.

Link to ads requirements policy: https://experienceleague.adobe.com/en/docs/advertising/policies/ad-requirements-policy

SLI 1.1.1

Signatories will report, quantitatively, on actions they took to enforce each of the policies mentioned in the qualitative part of this service level indicator, at the Member State or language level. This could include, for instance, actions to remove, to block, or to otherwise restrict advertising on pages and/or domains that disseminate harmful Disinformation.

No changes since last period

Country	Type of Action 1	Type of Action 2	Type of Action 3	Type of Action 4
Austria	0	0	0	0
Belgium	0	0	0	0
Bulgaria	0	0	0	0
Croatia	0	0	0	0
Cyprus	0	0	0	0
Czech Republic	0	0	0	0
Denmark	0	0	0	0
Estonia	0	0	0	0
Finland	0	0	0	0
France	0	0	0	0
Germany	0	0	0	0
Greece	0	0	0	0
Hungary	0	0	0	0
Ireland	0	0	0	0
Italy	0	0	0	0
Latvia	0	0	0	0
Lithuania	0	0	0	0
Luxembourg	0	0	0	0
Malta	0	0	0	0
Netherlands	0	0	0	0
Poland	0	0	0	0
Portugal	0	0	0	0
Romania	0	0	0	0
Slovakia	0	0	0	0
Slovenia	0	0	0	0
Spain	0	0	0	0
Sweden	0	0	0	0
Iceland	0	0	0	0
Liechtenstein	0	0	0	0
Norway	0	0	0	0

SLI 1.1.2

Please insert the relevant data

Methodology of data conversion is done by pulling historical impression delivery on sites, apps, or ads verified as having dis/misinformation and using Ebiquity’s conversion rate calculation to determine final value in Euros.

Country	Methodology of data measurement Euro value of ads demonetised
Austria	0
Belgium	0
Bulgaria	0
Croatia	0
Cyprus	0
Czech Republic	0
Denmark	0
Estonia	0
Finland	0
France	0
Germany	0
Greece	0
Hungary	0
Ireland	0
Italy	0
Latvia	0
Lithuania	0
Luxembourg	0
Malta	0
Netherlands	0
Poland	0
Portugal	0
Romania	0
Slovakia	0
Slovenia	0
Spain	0
Sweden	0
Iceland	0
Liechtenstein	0
Norway	0

Measure 1.2

Relevant Signatories responsible for the selling of advertising, inclusive of publishers, media platforms, and ad tech companies, will tighten eligibility requirements and content review processes for content monetisation and ad revenue share programmes on their services as necessary to effectively scrutinise parties and bar participation by actors who systematically post content or engage in behaviours which violate policies mentioned in Measure 1.1 that tackle Disinformation.

QRE 1.2.1

Signatories will outline their processes for reviewing, assessing, and augmenting their monetisation policies in order to scrutinise and bar participation by actors that systematically provide harmful Disinformation.

Adobe Advertising Cloud does not permit political content. Adobe Advertising Cloud is a member of The Interactive Advertising Bureau (IAB), IAB Tech Lab, Network Advertising Initiative (NAI), Digital Advertising Alliance (DAA), European Interactive Digital Advertising Alliance (EDAA), and Trustworthy and Accountability Group (TAG).

SLI 1.2.1

Signatories will report on the number of policy reviews and/or updates to policies relevant to Measure 1.2 throughout the reporting period. In addition, Signatories will report on the numbers of accounts or domains barred from participation to advertising or monetisation as a result of these policies at the Member State level.

No policies have been updated, added, or removed

Country	Nr of policy reviews	Nr of updates to policies	Nr of accounts barred	Nr of domains barred
Austria	0	0	0	0
Belgium	0	0	0	0
Bulgaria	0	0	0	0
Croatia	0	0	0	0
Cyprus	0	0	0	0
Czech Republic	0	0	0	0
Denmark	0	0	0	0
Estonia	0	0	0	0
Finland	0	0	0	0
France	0	0	0	0
Germany	0	0	0	0
Greece	0	0	0	0
Hungary	0	0	0	0
Ireland	0	0	0	0
Italy	0	0	0	0
Latvia	0	0	0	0
Lithuania	0	0	0	0
Luxembourg	0	0	0	0
Malta	0	0	0	0
Netherlands	0	0	0	0
Poland	0	0	0	0
Portugal	0	0	0	0
Romania	0	0	0	0
Slovakia	0	0	0	0
Slovenia	0	0	0	0
Spain	0	0	0	0
Sweden	0	0	0	0
Iceland	0	0	0	0
Liechtenstein	0	0	0	0
Norway	0	0	0	0

Measure 1.3

Relevant Signatories responsible for the selling of advertising, inclusive of publishers, media platforms, and ad tech companies, will take commercial and technically feasible steps, including support for relevant third-party approaches, to give advertising buyers transparency on the placement of their advertising.

1. Advertisers are able to target/block site domains or apps at the campaign placement level.
2. Advertisers are provided reporting on standard delivery metrics, primarily impression delivery, at a site domain and app level.
3. Advertisers are automatically opted into Adobe Ad Cloud’s “Global Blocklist” which includes reviewed sites and apps determined to violate policies or are determined to be inappropriate for advertising. This prevents ad delivery on those properties (1) unless the advertiser has manually opted out or (2) the advertiser has entered into a private deal exposed to or not transparent with these properties. Sites and Apps are reviewed for brand safety, invalid traffic, and ad placement.

Measure 1.6

Relevant Signatories will advance the development, improve the availability, and take practical steps to advance the use of brand safety tools and partnerships, with the following goals: - To the degree commercially viable, relevant Signatories will provide options to integrate information and analysis from source-raters, services that provide indicators of trustworthiness, fact-checkers, researchers or other relevant stakeholders providing information e.g., on the sources of Disinformation campaigns to help inform decisions on ad placement by ad buyers, namely advertisers and their agencies. - Advertisers, agencies, ad tech companies, and media platforms and publishers will take effective and reasonable steps to integrate the use of brand safety tools throughout the media planning, buying and reporting process, to avoid the placement of their advertising next to Disinformation content and/or in places or sources that repeatedly publish Disinformation. - Brand safety tool providers and rating services who categorise content and domains will provide reasonable transparency about the processes they use, insofar that they do not release commercially sensitive information or divulge trade secrets, and that they establish a mechanism for customer feedback and appeal.

QRE 1.6.1

Signatories that place ads will report on the options they provide for integration of information, indicators and analysis from source raters, services that provide indicators of trustworthiness, fact-checkers, researchers, or other relevant stakeholders providing information e.g. on the sources of Disinformation campaigns to help inform decisions on ad placement by buyers.

Adobe Ad Cloud offers several 3rd Party brand-safety targeting services that can be applied to campaign placements through our partners, with a fee. Pre-bid services halt impression delivery at the app, site or page level. These services are optional.

Commitment 2

Relevant Signatories participating in advertising commit to prevent the misuse of advertising systems to disseminate Disinformation in the form of advertising messages.

We signed up to the following measures of this commitment

Measure 2.1 Measure 2.2 Measure 2.3 Measure 2.4

In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?

If yes, list these implementation measures here

Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?

If yes, which further implementation measures do you plan to put in place in the next 6 months?

Measure 2.1

Relevant Signatories will develop, deploy, and enforce appropriate and tailored advertising policies that address the misuse of their advertising systems for propagating harmful Disinformation in advertising messages and in the promotion of content.

QRE 2.1.1

Signatories will disclose and outline the policies they develop, deploy, and enforce to meet the goals of Measure 2.1 and will link to relevant public pages in their help centres.

Adobe Advertising Cloud’s Ad Requirements Policy clearly states that false or misleading ads are prohibited. Additionally, political content is prohibited.
https://experienceleague.adobe.com/docs/advertising-cloud/policies/ad-requirements-policy.html?lang=en

SLI 2.1.1

Signatories will report, quantitatively, on actions they took to enforce each of the policies mentioned in the qualitative part of this service level indicator, at the Member State or language level. This could include, for instance, actions to remove, to block, or to otherwise restrict harmful Disinformation in advertising messages and in the promotion of content.

If an ad is found or reported to be in violation of the Ad Requirements Policy, the ad placement is paused, the advertiser is notified to remove the ad and review Adobe Advertising’s Ad Requirements Policy. If three separate event violations are found from the same advertiser, they will be removed from the platform.

Country	Type of Action 1	Type of Action 2	Type of Action 3	Type of Action 4
Austria	0	0	0	0
Belgium	0	0	0	0
Bulgaria	0	0	0	0
Croatia	0	0	0	0
Cyprus	0	0	0	0
Czech Republic	0	0	0	0
Denmark	0	0	0	0
Estonia	0	0	0	0
Finland	0	0	0	0
France	0	0	0	0
Germany	0	0	0	0
Greece	0	0	0	0
Hungary	0	0	0	0
Ireland	0	0	0	0
Italy	0	0	0	0
Latvia	0	0	0	0
Lithuania	0	0	0	0
Luxembourg	0	0	0	0
Malta	0	0	0	0
Netherlands	0	0	0	0
Poland	0	0	0	0
Portugal	0	0	0	0
Romania	0	0	0	0
Slovakia	0	0	0	0
Slovenia	0	0	0	0
Spain	0	0	0	0
Sweden	0	0	0	0
Iceland	0	0	0	0
Liechtenstein	0	0	0	0
Norway	0	0	0	0

Measure 2.2

Relevant Signatories will develop tools, methods, or partnerships, which may include reference to independent information sources both public and proprietary (for instance partnerships with fact-checking or source rating organisations, or services providing indicators of trustworthiness, or proprietary methods developed internally) to identify content and sources as distributing harmful Disinformation, to identify and take action on ads and promoted content that violate advertising policies regarding Disinformation mentioned in Measure 2.1.

QRE 2.2.1

Signatories will describe the tools, methods, or partnerships they use to identify content and sources that contravene policies mentioned in Measure 2.1 - while being mindful of not disclosing information that'd make it easier for malicious actors to circumvent these tools, methods, or partnerships. Signatories will specify the independent information sources involved in these tools, methods, or partnerships.

Adobe Advertising Cloud is assessing services available from current and new partners for disinformation or misinformation. This includes block lists, measurement or reporting, and pre-bid services.

Measure 2.3

Relevant Signatories will adapt their current ad verification and review systems as appropriate and commercially feasible, with the aim of preventing ads placed through or on their services that do not comply with their advertising policies in respect of Disinformation to be inclusive of advertising message, promoted content, and site landing page.

QRE 2.3.1

Signatories will describe the systems and procedures they use to ensure that ads placed through their services comply with their advertising policies as described in Measure 2.1.

Ads are scanned by 3rd party partners to determine category. Ads from categories that pertain to Adobe Advertising Cloud’s Ad Requirements Policy are flagged and reviewed for material that violates Adobe Advertising Cloud’s Ad Requirements Policy.

SLI 2.3.1

Signatories will report quantitatively, at the Member State level, on the ads removed or prohibited from their services using procedures outlined in Measure 2.3. In the event of ads successfully removed, parties should report on the reach of violatory content and advertising.

No ads were removed for violations of Adobe Advertising Cloud’s advertising policy related to disinformation or misinformation.

Country	Nr of ads removed (as well as reach of ads before they were successfully removed)	Nr of ads prohibited
Austria	0	0
Belgium	0	0
Bulgaria	0	0
Croatia	0	0
Cyprus	0	0
Czech Republic	0	0
Denmark	0	0
Estonia	0	0
Finland	0	0
France	0	0
Germany	0	0
Greece	0	0
Hungary	0	0
Ireland	0	0
Italy	0	0
Latvia	0	0
Lithuania	0	0
Luxembourg	0	0
Malta	0	0
Netherlands	0	0
Poland	0	0
Portugal	0	0
Romania	0	0
Slovakia	0	0
Slovenia	0	0
Spain	0	0
Sweden	0	0
Iceland	0	0
Liechtenstein	0	0
Norway	0	0

Measure 2.4

Relevant Signatories will provide relevant information to advertisers about which advertising policies have been violated when they reject or remove ads violating policies described in Measure 2.1 above or disable advertising accounts in application of these policies and clarify their procedures for appeal.

QRE 2.4.1

Signatories will describe how they provide information to advertisers about advertising policies they have violated and how advertisers can appeal these policies.

If an advertiser is found to violate Adobe’s Ads Requirements Policy, they are notified via email. This notice includes the specific ad in violation, the policy it violates, and a link to Adobe’s Ads Requirements Policy. They are also notified that three violations may result in removal from the platform. Advertisers can appeal this process and be subject to a 90 day grace period to be reviewed if any additional violations are levied against them. The strikes may be removed after these conditions are met.

Commitment 3

Relevant Signatories involved in buying, selling and placing digital advertising commit to exchange best practices and strengthen cooperation with relevant players, expanding to organisations active in the online monetisation value chain, such as online e-payment services, e-commerce platforms and relevant crowd-funding/donation systems, with the aim to increase the effectiveness of scrutiny of ad placements on their own services.

We signed up to the following measures of this commitment

Measure 3.1 Measure 3.2 Measure 3.3

In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?

If yes, list these implementation measures here

Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?

If yes, which further implementation measures do you plan to put in place in the next 6 months?

Measure 3.1

Relevant Signatories will cooperate with platforms, advertising supply chain players, source-rating services, services that provide indicators of trustworthiness, fact-checking organisations, advertisers and any other actors active in the online monetisation value chain, to facilitate the integration and flow of information, in particular information relevant for tackling purveyors of harmful Disinformation, in full respect of all relevant data protection rules and confidentiality agreements.

QRE 3.1.1

Signatories will outline how they work with others across industry and civil society to facilitate the flow of information that may be relevant for tackling purveyors of harmful Disinformation.

Adobe Advertising Cloud has partnerships with various 3rd party brand safety solution providers to offer targeting and reporting. Some have available targeting related to disinformation and misinformation. Adobe Advertising Cloud cooperates with supply partnerships to block any apps, sites, or sellers that are found to have disinformation and misinformation. Adobe Ad Cloud also reviews publicly available reports through reputable journals or news articles establishing specific acts of disinformation or misinformation.

Measure 3.2

Relevant Signatories will exchange among themselves information on Disinformation trends and TTPs (Tactics, Techniques, and Procedures), via the Code Task-force, GARM, IAB Europe, or other relevant fora. This will include sharing insights on new techniques or threats observed by Relevant Signatories, discussing case studies, and other means of improving capabilities and steps to help remove Disinformation across the advertising supply chain - potentially including real-time technical capabilities.

QRE 3.2.1

Signatories will report on their discussions within fora mentioned in Measure 3.2, being mindful of not disclosing information that is confidential and/or that may be used by malicious actors to circumvent the defences set by Signatories and others across the advertising supply chain. This could include, for instance, information about the fora Signatories engaged in; about the kinds of information they shared; and about the learnings they derived from these exchanges.

Adobe Advertising Cloud has had discussions with multiple 3rd party Brand Safety and Cybersecurity providers, exploring capabilities to target away from or block sites that host disinformation or misinformation.

Measure 3.3

Relevant Signatories will integrate the work of or collaborate with relevant third-party organisations, such as independent source-rating services, services that provide indicators of trustworthiness, fact-checkers, researchers, or open-source investigators, in order to reduce monetisation of Disinformation and avoid the dissemination of advertising containing Disinformation.

QRE 3.3.1

Signatories will report on the collaborations and integrations relevant to their work with organisations mentioned.

Adobe Advertising has completed an integration in 2025 that expands the available targeting capabilities to filter out content displaying misinformation.

Empowering Users

Commitment 20

Relevant Signatories commit to empower users with tools to assess the provenance and edit history or authenticity or accuracy of digital content.

We signed up to the following measures of this commitment

Measure 20.1 Measure 20.2

In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?

If yes, list these implementation measures here

Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?

If yes, which further implementation measures do you plan to put in place in the next 6 months?

Measure 20.1

Relevant Signatories will develop technology solutions to help users check authenticity or identify the provenance or source of digital content, such as new tools or protocols or new open technical standards for content provenance (for instance, C2PA).

C2PA standard and Content Credentials

QRE 20.1.1

Relevant Signatories will provide details of the progress made developing provenance tools or standards, milestones reached in the implementation and any barriers to progress.

Adobe is a co-founder and steering committee member of the standards organisation, the Coalition for Content Provenance and Authenticity (C2PA), a Joint Development Foundation project within the Linux Foundation. Adobe chairs the Technical Working Group, co-chairs the Conformance Task Force, and has representatives on the User Experience Task Force, Threats and Harms Task Force, and others. The C2PA also receives support from Adobe employees in Communications and Policy for C2PA external engagement.

We are committed to working with other C2PA members such as Microsoft, BBC, Intel, Google, Sony, Amazon, OpenAI and TruePic to ensure open technical standards for provenance are maintained to the highest standards; used to develop and implement content provenance across the ecosystem which is interoperable; and ultimately adopted by international standards organisations as the leading industry standard for digital content provenance.

Internally, at Adobe we also have a team of full-time employees dedicated to working on provenance. This includes engineers helping to develop and maintain our open-source tooling for the community, user experience designers, and a team dedicated to advocacy and education, supporting adoption, and growing the community globally.

In popular Adobe creative tools including Photoshop, Premiere Pro, and Lightroom, consumers have access to attach Content Credentials to their digital content. Content Credentials are a free, open-source technology leveraging the C2PA open technical standard. Content Credentials can include important information such as the creator’s name, the date the content was created, what tools were used to create an image and any edits that were made along the way.

Other applications in Adobe Creative Cloud including Illustrator, Adobe Express, Adobe Stock, and Behance also support Content Credentials, and Adobe is continuing to roll out support for Content Credentials across products.

Additionally, Adobe automatically attaches Content Credentials to content wholly generated with Adobe Firefly, the company’s family of creative generative AI models, to ensure transparency around AI-generated content. This level of transparency allows customers to see content with context and helps build a more trustworthy digital ecosystem.

Measure 20.2

Relevant Signatories will take steps to join/support global initiatives and standards bodies (for instance, C2PA) focused on the development of provenance tools.

Enabling industry adoption of Content Credentials

QRE 20.2.1

Relevant Signatories will provide details of global initiatives and standards bodies focused on the development of provenance tools (for instance, C2PA) that signatories have joined, or the support given to relevant organisations, providing links to organisation websites where possible.

In April 2025 Adobe launched the public beta of Adobe Content Authenticity, a free app that allows creators to easily apply Content Credentials to their digital work. LinkedIn has joined the Content Authenticity Initiative as a member. Adobe Content Authenticity now offers LinkedIn Verified Identity to prove that creators are who they represent themselves as online. LinkedIn now displays Content Credentials to include Verified Identity on their website. Images signed with the Verified Identity offering in Adobe Content Authenticity will now display individual creator attribution on the site for the first time. In October 2025, Adobe announced upcoming product offerings to scale Content Credentials, bringing it to Adobe products and platforms that drive creative production and marketing from organizations.

Nikon’s Z6III camera marks its first-ever implementation of C2PA Content Credentials, giving photographers built-in image provenance. Sony´s PXW-Z300 is the the world’s first camcorder supporting Content Credentials.

In February 2025, Samsung’s Galaxy S25 became the first smartphone with native C2PA support. In August 2025, Google´s Pixel 10 became the first smartphone to integrate Content Credentials at the point of capture, embedding Content Credentials directly on-device for every photo, including AI-edited or AI-made imagery.