Launched in March 2018 by media entrepreneur and award-winning journalist Steven Brill and former Wall Street Journal publisher Gordon Crovitz, NewsGuard provides credibility ratings and detailed “Nutrition Labels” for thousands of news and information websites. NewsGuard rates all the news and information websites that account for 95% of online engagement across the U.S., U.K., Canada, Germany, France, and Italy. In August 2022, NewsGuard also launched in Austria. NewsGuard products include NewsGuard, BrandGuard, which helps marketers concerned about their brand safety, and the Misinformation Fingerprints catalog of top hoaxes.
In June 2022, NewsGuard became a signatory of the European Union’s Strengthened Code of Practice on Disinformation.
NewsGuard signed onto all of the measures that are relevant to its services, committing to maintain its journalistic practices, which include an independent, unbiased, and apolitical approach; full transparency on its methodology; and providing publishers a ‘right to be heard’ by calling for comment when publishers are deemed to fail certain criteria. Furthermore, NewsGuard also committed to continue to strengthen its media literacy efforts with public libraries and schools to help users develop their critical thinking and online awareness through its browser-extension tool.