Report March 2025
Submitted
Who Targets Me works to understand and report on the uses of online political advertising. We advocate for transparent, responsible use of political advertising, working to engage with parties and candidates, platforms, governments and regulators on the subject. We also conduct primary research and build tools to help individuals and fellow researchers understand the prevalence, nature and impact of online political advertising.
In this reporting period, we have:
In this reporting period, we have:
- Maintained and updated the Who Targets Me browser extension to make it quicker and easier to track political advertising anywhere in the world.
- Added new platforms to the tool (Instagram, YouTube and Twitter/X).
- Launched “Trends”, a service to automatically track political advertising spending, targeting and messaging across all EU member states.
- Modified and improved our proposed standard for political advertising transparency.
- Continued our work on DiCED, a Horizon 2020 funded project with the University of Manchester, a comparative study of targeted political advertising campaigns around the world.
- Worked with civil society partners, academics, researchers and journalists to monitor the use of political ads in the 2024 EU elections.
- Continued to support efforts to ensure that the TTPA is effective when it enters full force later in 2025.