TikTok

Report September 2026

Submitted
TikTok’s mission is to inspire creativity and bring joy. With more than 200 million people across Europe coming to TikTok every month, including 189 million in the EU, it’s natural for people to hold different opinions. That’s why we focus on a shared set of facts when it comes to issues that affect people’s safety. A safe, authentic, and trustworthy experience is essential to achieving our goals. Transparency plays a key role in building that trust, allowing online communities and society to assess how TikTok meets its regulatory obligations. As a signatory to the Code of Conduct on Disinformation (the Code), TikTok is committed to sharing clear insights into the actions we take.

TikTok takes disinformation extremely seriously. We are committed to preventing its spread, promoting authoritative information, and supporting media literacy initiatives that strengthen community resilience.

Our 2026 H1 report under the Code can be found below. 

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Commitment 19
Relevant Signatories using recommender systems commit to make them transparent to the recipients regarding the main criteria and parameters used for prioritising or deprioritising information, and provide options to users about recommender systems, and make available information on those options.
We signed up to the following measures of this commitment
Measure 19.1 Measure 19.2
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
No
If yes, list these implementation measures here
N/A
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
N/A
If yes, which further implementation measures do you plan to put in place in the next 6 months?
N/A
Measure 19.1
Relevant Signatories will make available to their users, including through the Transparency Centre and in their terms and conditions, in a clear, accessible and easily comprehensible manner, information outlining the main parameters their recommender systems employ.
QRE 19.1.1
Relevant Signatories will provide details of the policies and measures put in place to implement the above-mentioned measures accessible to EU users, especially by publishing information outlining the main parameters their recommender systems employ in this regard. This information should also be included in the Transparency Centre.
The For You feed is the interface users first see when they open TikTok. It's central to the TikTok experience and where most of our users spend their time exploring the platform.
We make clear to users in our Terms of Service (section 4) and our Help Center article (and in our and Safety Center guide) that each account holder’s For You feed is based on a personalised recommendation system. As well as removing harmful misinformation content that violates our Community Guidelines, we take steps to avoid recommending certain categories of content that may not be appropriate for a broad audience, including general conspiracy theories and unverified information related to an emergency or unfolding event. We may also make some of this content harder to find in search.
Main parameters. The system recommends content by ranking content based on a combination of factors, including:
- User interactions (e.g. content users like, share, comment on, and watch in full or skip, as well as accounts of followers that users follow back);
- Content information (e.g. sounds, hashtags, number of views, and the country the content was published in); and
- User information (e.g. device settings, language preferences, location, time zone and day, and device type).
The main parameters help us make predictions on the content users are likely to be interested in. Different factors can play a larger or smaller role in what’s recommended, and the importance – or weighting – of a factor can change over time. For many users, the time spent watching a specific video is generally weighted more heavily than other factors. These predictions are also influenced by the interactions of other people on TikTok who appear to have similar interests.
Users can access the “Why this video” feature, which allows them to see on any particular video that appears in their For You feed factors that influenced why it appeared. The feature essentially explains to users how past interactions on the platform have impacted the video they have been recommended.
TikTok Shop. TikTok Shop uses the same core recommendation parameters described above, namely user interactions, content information and user information. These factors are used to personalise recommendations across TikTok Shop features, including Feeds, Shop Tab and Search. Further information regarding TikTok Shop’s recommendation systems is available in the TikTok Help Center page titled ‘How TikTok Shop recommends content’, which is linked from the TikTok Shop Terms of Use.
User preferences. We also empower our users to customise their experience to their preferences and comfort.
For example, in the For You feed:
- Users can click on any video and select “not interested” to indicate that they do not want to see similar content.
- Users are able to automatically filter out specific words or hashtags from the content recommended to them (see here).
- Users are able to refresh their For You feed if they no longer feel like recommendations are relevant to them or are too similar. When the For You feed is refreshed, users view a number of new videos which include popular videos, and their interaction with these new videos will inform future recommendations.
- Users can also personalise their "For You" page through our Manage Topics feature. This allows users to adjust the frequency of content they see related to particular topics. The settings don't eliminate topics entirely but can influence how often they're recommended as peoples' interests evolve over time.
- As part of our obligations under the DSA (Article 38), we introduced non-personalized feeds on our platform, which enables our EU users to turn off personalisation so that feeds show non-personalised content (including TikTok Shop content). The For You feed will instead show popular videos in their region and internationally. See here.