TikTok

Report September 2026

Submitted
TikTok’s mission is to inspire creativity and bring joy. With more than 200 million people across Europe coming to TikTok every month, including 189 million in the EU, it’s natural for people to hold different opinions. That’s why we focus on a shared set of facts when it comes to issues that affect people’s safety. A safe, authentic, and trustworthy experience is essential to achieving our goals. Transparency plays a key role in building that trust, allowing online communities and society to assess how TikTok meets its regulatory obligations. As a signatory to the Code of Conduct on Disinformation (the Code), TikTok is committed to sharing clear insights into the actions we take.

TikTok takes disinformation extremely seriously. We are committed to preventing its spread, promoting authoritative information, and supporting media literacy initiatives that strengthen community resilience.

Our 2026 H1 report under the Code can be found below. 

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Commitment 17
In light of the European Commission's initiatives in the area of media literacy, including the new Digital Education Action Plan, Relevant Signatories commit to continue and strengthen their efforts in the area of media literacy and critical thinking, also with the aim to include vulnerable groups.
We signed up to the following measures of this commitment
Measure 17.1 Measure 17.2 Measure 17.3
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
Yes
If yes, list these implementation measures here
We have 14 ongoing media literacy and critical thinking skills campaigns in Europe (12 in EU/EEA—Denmark, Finland, France, Germany, Ireland, Italy, Romania, Spain, Sweden, Netherlands, Poland and Portugal; 2 in wider European countries—Georgia and Moldova).
- We ran 14 temporary media literacy election integrity campaigns in advance of elections, some in collaboration with our fact-checking and media literacy partners:
- 14 in the EU
- Portugal (Presidential Election) - Polígrafo
- Aragon (Spain Regional Election)
- Baden-Württemberg and Rheinland-Pfalz (Germany State Elections) - Deutsche Presse-Agentur (dpa)
- Castile and Leon (Spain Regional Election)
- France (Municipal Elections) - Agence France-Presse (AFP)
- Netherlands (Municipal Elections)
- Slovenia (Parliamentary Election)
- Denmark (General Election)
- Hungary (Parliamentary Election)
- Bulgaria (Parliamentary Election)
- Andalusia (Spain Regional Election) - Newtral
- Cyprus (Parliamentary Election)
- Malta (General Election)
- New Caledonia (France Regional Election)
- Following the outbreak of Ebola in Sub-saharan Africa, we launched an in-app guide to provide users with guidance on verifying information using reliable sources. This guide was launched in Mayotte (France) where we linked to info.gouv.fr.
- Following the outbreak of Hantavirus, we launched an in-app guide and a video tag to provide users with guidance on verifying information using reliable sources. This guide was launched in all EU markets, where we linked to the World Health Organisation (WHO) and other government health advice websites (IT, DE, NL, FR).
- We continued to support mental well-being awareness and literacy and to combat misinformation with reliable content through the WHO's Fides network, a diverse community of trusted healthcare professionals and content creators in a number of countries, including France.
- We brought greater transparency about our systems and our integrity and authenticity efforts to our community by sharing regular insights and updates in our Global Elections Integrity Hub, including dedicated coverage of elections across Europe, the Middle East, and Africa. The Hub outlines our policies, product features, and moderation practices that help protect platform integrity during elections. Throughout this reporting period, we regularly updated the Hub with information on our safety efforts in markets with active elections, including Croatia, Germany, Netherlands, Portugal, Poland and Ireland.

Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
N/A
If yes, which further implementation measures do you plan to put in place in the next 6 months?
N/A
Measure 17.1
Relevant Signatories will design and implement or continue to maintain tools to improve media literacy and critical thinking, for instance by empowering users with context on the content visible on services or with guidance on how to evaluate online content.
QRE 17.1.1
Relevant Signatories will outline the tools they develop or maintain that are relevant to this commitment and report on their deployment in each Member State.
We continue to expand our in-app measures for front-end interventions that we outline below, which show users additional context on certain content (e.g., natural disasters and rapidly unfolding events) and redirect them to trusted information. We make these tools available in relevant EU languages, which includes 22 EU official languages (plus, for EEA users, Norwegian and Icelandic), as applicable.
We work with external experts to combat harmful misinformation. For example, we work with our global fact-checking partners, taking into account their feedback to continually identify new topics and consider which tools may be best suited for raising awareness around that topic.
We also deploy a combination of in-app user intervention tools on topical issues such as elections, Holocaust Education, and the War in Ukraine. These tools include:
- Video notice tags: An information bar at the bottom of a video which is automatically applied to a specific word or hashtag (or set of hashtags). The information bar is clickable and invites users to “Learn more about [the topic]”. Users will be directed to an in-app guide, or reliable third party resource, as appropriate.
- Search intervention: If users search for terms associated with a topic, they will be presented with a banner encouraging them to verify the facts and providing a link to a trusted source of information. Search interventions are not deployed for search terms that violate our Community Guidelines, which are actioned according to our policies.
TikTok Shop also provides educational resources for sellers and creators through TikTok Shop Academy and the Policy Centre. These resources provide information on platform policies, compliance requirements and responsible content practices relevant to TikTok Shop.
We have updated our methodology for this COCD report to include an additional Holocaust misinformation campaign in the data we provide below.