TikTok

Report September 2026

Submitted
TikTok’s mission is to inspire creativity and bring joy. With more than 200 million people across Europe coming to TikTok every month, including 189 million in the EU, it’s natural for people to hold different opinions. That’s why we focus on a shared set of facts when it comes to issues that affect people’s safety. A safe, authentic, and trustworthy experience is essential to achieving our goals. Transparency plays a key role in building that trust, allowing online communities and society to assess how TikTok meets its regulatory obligations. As a signatory to the Code of Conduct on Disinformation (the Code), TikTok is committed to sharing clear insights into the actions we take.

TikTok takes disinformation extremely seriously. We are committed to preventing its spread, promoting authoritative information, and supporting media literacy initiatives that strengthen community resilience.

Our 2026 H1 report under the Code can be found below. 

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Commitment 15
Relevant Signatories that develop or operate AI systems and that disseminate AI-generated and manipulated content through their services (e.g. deepfakes) commit to take into consideration the transparency obligations and the list of manipulative practices prohibited under the proposal for Artificial Intelligence Act.
We signed up to the following measures of this commitment
Measure 15.1 Measure 15.2
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
Yes
If yes, list these implementation measures here
- We provided extensive training for moderators and risk containment agents to help them better detect and remove deceptive AIGC more quickly. We also conducted a thorough assessment of the effectiveness of our AI policies and provided guidance to reduce systemic error.
- We published our Responsible AI Principles.
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
N/A
If yes, which further implementation measures do you plan to put in place in the next 6 months?
N/A
Measure 15.1
Relevant signatories will establish or confirm their policies in place for countering prohibited manipulative practices for AI systems that generate or manipulate content, such as warning users and proactively detect such content.
QRE 15.1.1
In line with EU and national legislation, Relevant Signatories will report on their policies in place for countering prohibited manipulative practices for AI systems that generate or manipulate content.
Our Edited Media and AI-Generated Content (AIGC) policy outlines our existing prohibitions on AIGC showing fake authoritative sources or crisis events, or falsely showing public figures in specific contexts. As AI evolves, we continue to invest in combating harmful AIGC by evolving our proactive detection models, consulting with experts, and partnering with peers on shared solutions.
In line with our policy, users must proactively disclose when their content is AI-generated or manipulated but shows realistic scenes (i.e. fake people, places, or events that look like they are real). Our AI toggle allows users to self-disclose AI-generated content when posting. When this has been turned on, a tag “Creator labelled as AI-generated” is displayed to users. Alternatively, this can be done through the use of a sticker or caption, such as ‘synthetic’, ‘fake’, ‘not real’, or ‘altered’.
We also automatically label content made with TikTok effects if they use AI. TikTok may automatically apply the "AI-generated" label to content we identify as completely generated or significantly edited with AI. This may happen when a creator uses TikTok AI effects or uploads AI-generated content that has Content Credentials attached, a technology from the Coalition for Content Provenance and Authenticity (C2PA). Content Credentials attach metadata to content that we can use to recognize and label AIGC instantly. Once content is labeled as AI-generated with an auto-label, users are unable to remove the label from the post.
Under our AIGC policy, we do not allow:
- Using the likeness of private figures without consent
- Sexualized, fetishized, or victimizing depictions
- AI-created likenesses made to bully or harass
- Accounts focused on AI images of youth in clothing suited for adults, or sexualized poses or facial expressions
- AIGC or significantly edited content that misleads about a matter of public importance, such as:
- Content made to look like it comes from a real news source
- A crisis event, like a natural disaster or conflict
- A public figure being degraded, harassed, or linked to criminal behavior
- A public figure taking political stances, supporting products, or commenting on public issues they haven't actually addressed
- A political endorsement or condemnation that never happened
- Any content that breaks our Community Guidelines, including those on impersonation, misinformation, and hate speech, even if it's AI-generated
In H1 2026 we updated our Enforcement Guidance for the Edited Media and AI-Generated Content (AIGC) policy to account for the latest AIGC trends on our platform.
TikTok Shop operates a separate dedicated AIGC policy applicable to e-commerce videos and livestreams. Under this policy, creators are required to disclose AI-generated content, including through TikTok's AI-generated content disclosure tools where applicable. Under the TikTok Shop AIGC policy, the following are prohibited:
- AI-generated content that impersonates or misrepresents celebrities, medical professionals, political figures, public figures, or official authorities for product promotion;
- AI-generated content that exaggerates, fabricates or misrepresents product functions, efficacy, attributes or performance;
- AI-generated content that uses fear-based health imagery or otherwise presents misleading health-related outcomes; and
- Certain forms of high-volume, repetitive AI-generated promotional content.
In addition, in relation to product listings, sellers are required to ensure that the product image depicts the actual product being offered for sale.