TikTok

Report September 2026

Submitted
TikTok’s mission is to inspire creativity and bring joy. With more than 200 million people across Europe coming to TikTok every month, including 189 million in the EU, it’s natural for people to hold different opinions. That’s why we focus on a shared set of facts when it comes to issues that affect people’s safety. A safe, authentic, and trustworthy experience is essential to achieving our goals. Transparency plays a key role in building that trust, allowing online communities and society to assess how TikTok meets its regulatory obligations. As a signatory to the Code of Conduct on Disinformation (the Code), TikTok is committed to sharing clear insights into the actions we take.

TikTok takes disinformation extremely seriously. We are committed to preventing its spread, promoting authoritative information, and supporting media literacy initiatives that strengthen community resilience.

Our 2026 H1 report under the Code can be found below. 

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Commitment 3
Relevant Signatories involved in buying, selling and placing digital advertising commit to exchange best practices and strengthen cooperation with relevant players, expanding to organisations active in the online monetisation value chain, such as online e-payment services, e-commerce platforms and relevant crowd-funding/donation systems, with the aim to increase the effectiveness of scrutiny of ad placements on their own services.
We signed up to the following measures of this commitment
Measure 3.1 Measure 3.2 Measure 3.3
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
No
If yes, list these implementation measures here
N/A
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
Yes
If yes, which further implementation measures do you plan to put in place in the next 6 months?
We will continue to enhance our misinformation detection capabilities through two key initiatives:

  • Optimising our collaboration framework with third-party fact-checking organisation in relation to advertising (i.e. Science Feedback); and
  • Continuing to enhance detection within the advertising ecosystem through signal-sharing to improve our internal databases. 

Measure 3.1
Relevant Signatories will cooperate with platforms, advertising supply chain players, source-rating services, services that provide indicators of trustworthiness, fact-checking organisations, advertisers and any other actors active in the online monetisation value chain, to facilitate the integration and flow of information, in particular information relevant for tackling purveyors of harmful Disinformation, in full respect of all relevant data protection rules and confidentiality agreements.
QRE 3.1.1
Signatories will outline how they work with others across industry and civil society to facilitate the flow of information that may be relevant for tackling purveyors of harmful Disinformation.
We cooperate with third party organisations and participate in conferences to facilitate the flow of information that may be relevant for tackling purveyors of harmful misinformation. This information is shared internally to help ensure consistency of approach across our platform.

In this reporting period, we continued to partner with third-party fact-checking organisation Science Feedback. Science Feedback provides verified misinformation claims and signals which are integrated into our moderation workflows for ads. We also source claims and signals from across the platform to further enhance our moderation.

We remain supportive of close collaboration with industry to ensure alignment and clarity on the reporting of these code requirements.