TikTok

Report September 2026

Submitted
TikTok’s mission is to inspire creativity and bring joy. With more than 200 million people across Europe coming to TikTok every month, including 189 million in the EU, it’s natural for people to hold different opinions. That’s why we focus on a shared set of facts when it comes to issues that affect people’s safety. A safe, authentic, and trustworthy experience is essential to achieving our goals. Transparency plays a key role in building that trust, allowing online communities and society to assess how TikTok meets its regulatory obligations. As a signatory to the Code of Conduct on Disinformation (the Code), TikTok is committed to sharing clear insights into the actions we take.

TikTok takes disinformation extremely seriously. We are committed to preventing its spread, promoting authoritative information, and supporting media literacy initiatives that strengthen community resilience.

Our 2026 H1 report under the Code can be found below. 

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Commitment 2
Relevant Signatories participating in advertising commit to prevent the misuse of advertising systems to disseminate Disinformation in the form of advertising messages.
We signed up to the following measures of this commitment
Measure 2.1 Measure 2.2 Measure 2.3 Measure 2.4
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
No
If yes, list these implementation measures here
N/A
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
No
If yes, which further implementation measures do you plan to put in place in the next 6 months?
We continue to focus on improving the accuracy and coverage of our automated misinformation moderation systems for advertising. 
Measure 2.1
Relevant Signatories will develop, deploy, and enforce appropriate and tailored advertising policies that address the misuse of their advertising systems for propagating harmful Disinformation in advertising messages and in the promotion of content.
QRE 2.1.1
Signatories will disclose and outline the policies they develop, deploy, and enforce to meet the goals of Measure 2.1 and will link to relevant public pages in their help centres.
We continue to implement and enforce our granular advertising policies for misinformation in the EEA, which advertisers need to comply with. These policies were iterated in H2 2025 and currently cover:
- Health Misinformation
- Environment/Climate Misinformation
- Public Safety & Trust Misinformation
- Election Misinformation
- Other Misinformation
The policies provide clearer categorisation of misinformation types and build on the principles and enforcement experience of the policies previously set out in the H1 2025 report, enabling more consistent and targeted enforcement in line with evolving risks.

Our automated detection supports the enforcement of our new misinformation advertising policies, and we continue to develop our models to optimise operationalisation of the misinformation advertising policies.

We provide users with a simple and intuitive way to report advertisements in-app for breach of our misinformation advertising policies in the EEA.

Our advertiser account policies expressly prohibit deceptive behaviours, including prohibiting advertisers from circumventing, evading, or interfering with our advertising systems and processes.

SLI 2.1.1
Signatories will report, quantitatively, on actions they took to enforce each of the policies mentioned in the qualitative part of this service level indicator, at the Member State or language level. This could include, for instance, actions to remove, to block, or to otherwise restrict harmful Disinformation in advertising messages and in the promotion of content.
We have set out the number of ads that have been removed from our platform for violation of our granular misinformation advertising policies on Health Misinformation, Environment/Climate Misinformation, Public Safety & Trust Misinformation, Election Misinformation, and Other Misinformation. We launched these iterated misinformation policies in August 2025. These policies were developed to provide clearer categorisation and more targeted, risk-based enforcement.

We are pleased to be able to report on the ads removed for breach of our granular misinformation advertising policies. We have provided the political advertising enforcement metrics in the Elections Chapter of this Report.

Note that numbers have only been provided for monetised markets and are based on where the ads were displayed.

Number of ads removals under the granular misinformation ad policies
Austria 19
Belgium 20
Bulgaria 1
Croatia 2
Czech Republic 7
Denmark 3
Finland 1
France 37
Germany 12
Hungary 4
Italy 19
Netherlands 8
Poland 3
Portugal 1
Romania 4
Spain 8
Sweden 2