TikTok

Report September 2025

Submitted
TikTok’s mission is to inspire creativity and bring joy. With a global community of more than a billion users, it’s natural for people to hold different opinions. That’s why we focus on a shared set of facts when it comes to issues that affect people’s safety. A safe, authentic, and trustworthy experience is essential to achieving our goals. Transparency plays a key role in building that trust, allowing online communities and society to assess how TikTok meets its regulatory obligations. As a signatory to the Code of Conduct on Disinformation (the Code), TikTok is committed to sharing clear insights into the actions we take.

TikTok takes disinformation extremely seriously. We are committed to preventing its spread, promoting authoritative information, and supporting media literacy initiatives that strengthen community resilience.

We prioritise proactive content moderation, with the vast majority of violative content removed before it is viewed or reported. In H1 2025, more than 97% of videos violating our Integrity and Authenticity policies were removed proactively worldwide.

We continue to address emerging behaviours and risks through our Digital Services Act (DSA) compliance programme, which the Code has operated under since July 2025. This includes a range of measures to protect users, detailed on our European Online Safety Hub. Our actions under the Code demonstrate TikTok’s strong commitment to combating disinformation while ensuring transparency and accountability to our community and regulators.

Our full executive summary can be read by downloading our report using the link below.

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Commitment 26
Relevant Signatories commit to provide access, wherever safe and practicable, to continuous, real-time or near real-time, searchable stable access to non-personal data and anonymised, aggregated, or manifestly-made public data for research purposes on Disinformation through automated means such as APIs or other open and accessible technical solutions allowing the analysis of said data.
We signed up to the following measures of this commitment
Measure 26.1 Measure 26.2 Measure 26.3
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
Yes
If yes, list these implementation measures here
  • Supported new independent research through TikTok’s Research Tools (Research API and VCE). 
  • Further enriched the data available to include more information on stickers and effects (January) and video tags (April) and reached full parity in data available across the API and VCE (May).
  • Added additional functionality to the Research API, including a compliance API (launched in June) that improves the data refresh process for researchers, helping to ensure that efforts to comply with our Terms of Service (ToS) do not impede researchers' ability to efficiently access data from TikTok's Research API.
  • Continued to make the Commercial Content API available in Europe to bring transparency to paid advertising, advertisers and other commercial content on TikTok.
  • Continued to offer our Commercial Content Library, a publicly searchable EU ads database with information about paid ads and ad metadata, such as the advertising creative, dates the ad was active for, the main parameters used for targeting (e.g. age, gender), the number of people who were served the ad.

Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
N/A
If yes, which further implementation measures do you plan to put in place in the next 6 months?
N/A
Measure 26.1
Relevant Signatories will provide public access to non-personal data and anonymised, aggregated or manifestly-made public data pertinent to undertaking research on Disinformation on their services, such as engagement and impressions (views) of content hosted by their services, with reasonable safeguards to address risks of abuse (e.g. API policies prohibiting malicious or commercial uses).
QRE 26.1.1
Relevant Signatories will describe the tools and processes in place to provide public access to non-personal data and anonymised, aggregated and manifestly-made public data pertinent to undertaking research on Disinformation, as well as the safeguards in place to address risks of abuse.
We have a dedicated TikTok Transparency Centre available in a number of EU languages which hosts our:
  • COPD Transparency Reports, as part of our commitments to the Code, we publish a transparency report every six months to provide granular data for EU/EEA countries about our efforts to combat online misinformation. 
  • Our TikTok Community Guidelines Enforcement Reports, providing proactive quarterly insights into the volume and nature of content and accounts removed from our platform for violating our Community Guidelines, Terms of Service or Advertising Policies since 2019.
  • DSA Transparency Reports, building on our proactive approach to transparency in our quarterly TikTok Community Guidelines Enforcement Reports and our obligations under the Digital Services Act (“DSA”), we publish a transparency report every six months to provide granular data for EU countries about our content moderation activities.
  • We publish monthly Covert Influence Operations Reports, providing more frequent and granular detail about the covert influence operations we have disrupted.   
  • In H1 2025, we launched a new Global Elections Integrity Hub, including dedicated coverage of elections across Europe, the Middle East, and Africa. The Hub outlines our policies, product features, and moderation practices that help protect platform integrity during elections. Throughout this reporting period, we regularly updated the Hub with information on our safety efforts in markets with active elections, including Croatia, Kosovo, Germany, Romania, Portugal, and Poland.

As part of our commitment to regulatory transparency and accountability, we launched the European Online Safety Hub, which serves as a 'one-stop-shop' for our community to learn more about how we're complying with the DSA. The Hub is currently available in 22 EU languages and at least one official language of each of the EU Member States. Our dedicated TikTok for Developers website hosts our Research Tools and Commercial Content APIs.(detailed below).
QRE 26.1.2
Relevant Signatories will publish information related to data points available via Measure 25.1, as well as details regarding the technical protocols to be used to access these data points, in the relevant help centre. This information should also be reachable from the Transparency Centre. At minimum, this information will include definitions of the data points available, technical and methodological information about how they were created, and information about the representativeness of the data.
In this H1 2025 report,TikTok has shared more than 3,000 data points across 30 EU/EEA countries. 

We provide access to researchers to data that is publicly available on our platform through our Research Tools and through our Commercial Content API for commercial content (detailed below).

We also provide ongoing insights into the action we take against content and accounts that violate our Community Guidelines, Terms of Service, or Advertising Policies, in our quarterly TikTok Community Guideline Enforcement Reports. The report includes a variety of data visualisations, which are designed with transparency and accessibility in mind, including for people with colour vision deficiency.

As part of our continued efforts to make it easy to study the TikTok platform, the report also offers access to aggregated data, including removal data by policy category, for the 50 markets with the highest volumes of removed content.

SLI 26.1.1
Relevant Signatories will provide quantitative information on the uptake of the tools and processes described in Measure 26.1, such as number of users.
Research Tools, Commercial Content API, and the Commercial Content Library
During this reporting period we received:
  • 173 applications to access TikTok’s Research Tools (Research API and VCE) from researchers in the EU and EEA.
  • 74 applications to access the TikTok Commercial Content API.
Country Number of applications received for Researcher API Number of applications accepted for Researcher API Number of applications rejected for Researcher API Number of applications received for TikTok Commercial Content Library content library Number of applications accepted for TikTok Commercial Content Library content library Number of applications rejected for TikTok Commercial Content Library content library
Austria 6 6 4 1 1 0
Belgium 2 1 0 1 1 0
Croatia 0 0 1 0 0 0
Czech Republic 5 3 1 2 2 0
Denmark 5 5 2 1 1 0
Finland 2 1 0 0 0 0
France 16 11 11 24 19 3
Germany 48 50 21 11 10 1
Greece 1 2 0 2 2 0
Hungary 0 0 0 2 1 0
Ireland 3 1 3 1 0 1
Italy 21 16 6 1 1 0
Latvia 0 0 0 3 3 0
Netherlands 13 9 12 3 2 0
Poland 4 3 1 4 4 0
Portugal 0 0 0 3 3 0
Romania 4 3 3 2 2 0
Slovakia 1 0 0 2 1 1
Slovenia 2 1 1 1 1 0
Spain 32 12 18 7 5 2
Sweden 6 5 2 3 3 0
Norway 2 2 1 0 0 0
Total EU 171 129 86 74 62 8
Total EEA 173 131 87 74 62 8