Transparency Center

Report September 2025

Submitted

TikTok’s mission is to inspire creativity and bring joy. With a global community of more than a billion users, it’s natural for people to hold different opinions. That’s why we focus on a shared set of facts when it comes to issues that affect people’s safety. A safe, authentic, and trustworthy experience is essential to achieving our goals. Transparency plays a key role in building that trust, allowing online communities and society to assess how TikTok meets its regulatory obligations. As a signatory to the Code of Conduct on Disinformation (the Code), TikTok is committed to sharing clear insights into the actions we take.

TikTok takes disinformation extremely seriously. We are committed to preventing its spread, promoting authoritative information, and supporting media literacy initiatives that strengthen community resilience.

We prioritise proactive content moderation, with the vast majority of violative content removed before it is viewed or reported. In H1 2025, more than 97% of videos violating our Integrity and Authenticity policies were removed proactively worldwide.

We continue to address emerging behaviours and risks through our Digital Services Act (DSA) compliance programme, which the Code has operated under since July 2025. This includes a range of measures to protect users, detailed on our European Online Safety Hub. Our actions under the Code demonstrate TikTok’s strong commitment to combating disinformation while ensuring transparency and accountability to our community and regulators.

Our full executive summary can be read by downloading our report using the link below.

Download PDF

Commitment 17

In light of the European Commission's initiatives in the area of media literacy, including the new Digital Education Action Plan, Relevant Signatories commit to continue and strengthen their efforts in the area of media literacy and critical thinking, also with the aim to include vulnerable groups.

We signed up to the following measures of this commitment

Measure 17.1 Measure 17.2 Measure 17.3

In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?

Yes

If yes, list these implementation measures here

Rolled out three new ongoing general media literacy and critical thinking skills campaigns in the EU in collaboration with our fact-checking and media literacy partners:
- Germany: Deutsche Presse-Agentur (dpa)
- Romania: Funky Citizens, Digi Media, and Libertatea
- Poland: Demagog, FakeNews.pl, Radio Zet, and Orientuj.sie

This brings the number of general media literacy and critical thinking skills campaigns in Europe to 14 (Denmark, Finland, France, Georgia, Germany, Ireland, Italy, Romania, Spain, Sweden, Moldova, Netherlands, Poland and Portugal).

We ran 9 temporary media literacy election integrity campaigns in advance of regional elections, most in collaboration with our fact-checking and media literacy partners:
- 7 in the EU
  - Croatia (local election): Faktograf
  - Croatia (presidential election): Faktograf
  - Germany: Deutsche Presse-Agentur (dpa)
  - Latvia: Lead Stories
  - Poland: Demagog.pl & FakeNews.pl
  - Portugal: Poligrafo
  - Romania: Funky Citizens
- 2 in wider European/regionally relevant countries
  - Albania: Internews Kosova (Kallxo)
  - Greenland: Logically Facts
During the reporting period, we ran 7 Election Speaker Series sessions, 3 in EU Member States and 4 in Albania, Belarus, Greenland, and Kosovo.

Albania: Internews Kosova (Kallxo)
Belarus: Belarusian Investigative Center
Germany: Deutsche Presse-Agentur (dpa)
Greenland: Logically Facts
Kosovo: Internews Kosova (Kallxo)
Poland: Demagog
Portugal: Poligrafo

Launched a revamped version of our Holocaust Education Campaign providing a dedicated hub within the app, in partnership with the World Jewish Congress and UNESCO with new videos from our partners designed to inform our community about the Holocaust. This includes first-hand witness accounts from Holocaust survivors, videos of users visiting Holocaust memorial sites, testimonials from curators sharing stories about Holocaust victims, and more. Our community can access the hub through TikTok searches related to the Holocaust and on relevant videos.
Launched 2 new temporary search guides to provide users with guidance about interacting with sensitive content, and authoritative information sources, when events are unfolding rapidly.
- Italy & Portugal: Pope Francis, Health Status, 14 Mar 2025 - 12 May 2025
- Ireland & UK: Ballymena Riots, 13 Jun 2025 - 24 June 2025
Launched a new temporary in-app natural disaster media literacy search guide for the Reunion Cyclone Garance between 4 March and 4 April 2025 and continued our temporary search guide for the Mayotte Cyclone until 14 Feb 2025. These search guides link to TikTok's Safety Center tragic events support guide and authoritative third party information about aid and relief support.
Continued our in-app interventions, including video tags, search interventions and in-app information centres, available in 23 official EU languages and Norwegian and Icelandic for EEA users, around elections, the Israel-Hamas Conflict, Climate Change, Holocaust Education, Mpox, and the War in Ukraine.

Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?

N/A

If yes, which further implementation measures do you plan to put in place in the next 6 months?

N/A

Measure 17.1

Relevant Signatories will design and implement or continue to maintain tools to improve media literacy and critical thinking, for instance by empowering users with context on the content visible on services or with guidance on how to evaluate online content.

QRE 17.1.1

Relevant Signatories will outline the tools they develop or maintain that are relevant to this commitment and report on their deployment in each Member State.

In addition to actioning content that violates our Integrity & Authenticity policies, we continue to dedicate resources to: expanding our in-app measures that show users additional context on certain content (e.g., natural disasters and rapidly unfolding events); redirecting them to authoritative information; and making these tools available in 23 EU official languages (plus, for EEA users, Norwegian & Icelandic).

We work with external experts to combat harmful misinformation. For example, we work with the World Health Organisation (WHO) on medical information, and our global fact-checking partners, taking into account their feedback, as well as user feedback, to continually identify new topics and consider which tools may be best suited for raising awareness around that topic.

We deploy a combination of in-app user intervention tools on topical issues such as elections , the Israel-Hamas Conflict, Holocaust Education, Mpox and the War in Ukraine.

Video notice tags.

A video notice tag is an information bar at the bottom of a video which is automatically applied to a specific word or hashtag (or set of hashtags). The information bar is clickable and invites users to “Learn more about [the topic]”. Users will be directed to an in-app guide, or reliable third party resource, as appropriate.