TikTok

Report March 2025

Submitted
TikTok's mission is to inspire creativity and bring joy. In a global community such as ours with millions of users it is natural for people to have different opinions, so we seek to operate on a shared set of facts and reality when it comes to topics that impact people’s safety. Ensuring a safe and authentic environment for our community is critical to achieving our goals - this includes making sure our users have a trustworthy experience on TikTok. As part of creating a trustworthy environment, transparency is essential to enable online communities and wider society to assess TikTok's approach to its regulatory obligations. TikTok is committed to providing insights into the actions we are taking as a signatory to the Code of Practice on Disinformation (the Code). 

Our full executive summary is available as part of our report, which can be downloaded by following the link below.

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Commitment 24
Relevant Signatories commit to inform users whose content or accounts has been subject to enforcement actions (content/accounts labelled, demoted or otherwise enforced on) taken on the basis of violation of policies relevant to this section (as outlined in Measure 18.2), and provide them with the possibility to appeal against the enforcement action at issue and to handle complaints in a timely, diligent, transparent, and objective manner and to reverse the action without undue delay where the complaint is deemed to be founded.
We signed up to the following measures of this commitment
Measure 24.1
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
No
If yes, list these implementation measures here
  • Continued to serve user notifications following action on a user’s account or content, which includes a clear explanation about the action taken and a simple way to appeal the decision taken.
  • Continued to provide additional user transparency around our appeals processes (here)

Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
No
If yes, which further implementation measures do you plan to put in place in the next 6 months?
We are continuously reviewing and improving our tools and processes to fight misinformation and disinformation and will report on any further development in the next COPD report. 
Measure 24.1
Relevant Signatories commit to provide users with information on why particular content or accounts have been labelled, demoted, or otherwise enforced on, on the basis of violation of policies relevant to this section, as well as the basis for such enforcement action, and the possibility for them to appeal through a transparent mechanism.
QRE 24.1.1
Relevant Signatories will report on the availability of their notification and appeals systems across Member States and languages and provide details on the steps of the appeals procedure.
Users in all EU member states are notified by an in-app notification in their relevant local language where the following action is taken:
  • removal or otherwise restriction of access to their content;
  • a ban of the account;
  • restriction of their access to a feature (such as LIVE); or
  • restriction of their ability to monetise. 

Such notifications are provided in near real time after action has been taken (i.e. generally within several seconds or up to a few minutes at most). 

Where we have taken any of these decisions, an in-app inbox notification sets out the violation deemed to have taken place, along with an option for users to “disagree” and submit an appeal. Users can submit appeals within 180 days of being notified of the decision they want to appeal. Further information, including about how to appeal a report is set out here.

All such appeals raised will be queued for review by our specialised human moderators so as to ensure that context is adequately taken into account in reaching a determination. Users can monitor the status and view the results of their appeal within their in-app inbox. 

As mentioned above, our users have the ability to share feedback with us to the extent that they don't agree with the result of their appeal. They can do so by using the in-app function which allows them to "report a problem". We are continuously taking user feedback into consideration in order to identify areas of improvement within the appeals process.
SLI 24.1.1
Relevant Signatories provide information on the number and nature of enforcement actions for policies described in response to Measure 18.2, the numbers of such actions that were subsequently appealed, the results of these appeals, information, and to the extent possible metrics, providing insight into the duration or effectiveness of processing of appeals process, and publish this information on the Transparency Centre.
Methodology of data measurement:

The number of appeals/overturns is based on the country in which the video being appealed/overturned was posted. These numbers are only related to our Misinformation, Civic and Election Integrity and Edited media and AIGC policies.
Country Number of appeals of videos removed for violation of misinformation policy Number of overturns following appeals for violation of misinformation policy Appeal success rate of videos removed for violation of misinformation policy Number of appeals of videos removed for violation of Civic and Election Integrity policy Number of overturns following appeals for violation of Civic and Election Integrity policy Appeal success rate of videos removed for violation of Civic and Election Integrity policy Number of appeals of videos removed for violation of Edited Media and AI-Generated Content (AIGC) policy Number of overturns following appeals under Edited Media and AI-Generated Content (AIGC) policy Appeal success rate of videos removed for violation of Synthetic and Manipulated Media
Austria 619 352 56.90% 79 65 82.30% 9 8 88.90%
Belgium 863 673 78.00% 149 123 82.60% 14 12 85.70%
Bulgaria 267 107 40.10% 34 23 67.60% 5 2 40.00%
Croatia 140 84 60.00% 7 7 100.00% 12 8 66.70%
Cyprus 108 56 51.90% 4 2 50.00% 4 3 75.00%
Czech Republic 902 433 48.00% 45 33 73.30% 31 12 38.70%
Denmark 289 215 74.40% 57 50 87.70% 18 16 88.90%
Estonia 140 113 80.70% 3 3 100.00% 18 14 77.80%
Finland 202 156 77.20% 12 9 75.00% 6 5 83.30%
France 7461 6189 83.00% 331 301 90.90% 110 87 79.10%
Germany 13540 7268 53.70% 1302 1053 80.90% 177 121 68.40%
Greece 734 425 57.90% 68 56 82.40% 12 9 75.00%
Hungary 481 314 65.30% 45 32 71.10% 22 15 68.20%
Ireland 1091 845 77.50% 53 48 90.60% 17 15 88.20%
Italy 6074 4174 68.70% 553 491 88.80% 57 48 84.20%
Latvia 110 83 75.50% 5 5 100.00% 7 3 42.90%
Lithuania 105 87 82.90% 13 11 84.60% 0 0 0.00%
Luxembourg 17 16 94.10% 7 4 57.10% 0 0 0.00%
Malta 38 37 97.40% 3 3 100.00% 0 0 0.00%
Netherlands 1207 959 79.50% 123 103 83.70% 19 14 73.70%
Poland 4263 1833 43.00% 177 125 70.60% 35 25 71.40%
Portugal 402 274 68.20% 79 56 70.90% 22 16 72.70%
Romania 2573 1598 62.10% 524 403 76.90% 30 24 80.00%
Slovakia 401 175 43.60% 11 7 63.60% 5 4 80.00%
Slovenia 267 153 57.30% 5 4 80.00% 7 2 28.60%
Spain 4920 3961 80.50% 239 202 84.50% 52 40 76.90%
Sweden 943 544 57.70% 124 100 80.60% 15 7 46.70%
Iceland 20 17 85.00% 2 0 0.00% 0 0 0.00%
Liechtenstein 0 0 0.00% 0 0 0.00% 0 0 0.00%
Norway 437 322 73.70% 44 35 79.50% 14 9 64.30%
Total EU 48157 31124 64.60% 4052 3319 81.90% 704 510 72.40%
Total EEA 48,614 31,463 64.70% 4098 3354 81.80% 718 519 72.30%