TikTok

Report March 2025

Submitted
TikTok's mission is to inspire creativity and bring joy. In a global community such as ours with millions of users it is natural for people to have different opinions, so we seek to operate on a shared set of facts and reality when it comes to topics that impact people’s safety. Ensuring a safe and authentic environment for our community is critical to achieving our goals - this includes making sure our users have a trustworthy experience on TikTok. As part of creating a trustworthy environment, transparency is essential to enable online communities and wider society to assess TikTok's approach to its regulatory obligations. TikTok is committed to providing insights into the actions we are taking as a signatory to the Code of Practice on Disinformation (the Code). 

Our full executive summary is available as part of our report, which can be downloaded by following the link below.

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Commitment 21
Relevant Signatories commit to strengthen their efforts to better equip users to identify Disinformation. In particular, in order to enable users to navigate services in an informed way, Relevant Signatories commit to facilitate, across all Member States languages in which their services are provided, user access to tools for assessing the factual accuracy of sources through fact-checks from fact-checking organisations that have flagged potential Disinformation, as well as warning labels from other authoritative sources.
We signed up to the following measures of this commitment
Measure 21.1 Measure 21.2 Measure 21.3
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
Yes
If yes, list these implementation measures here
  • Onboarded two new fact-checking partners in wider Europe:
    • Albania & Kosovo: Internews Kosova
    • Georgia: Fact Check Georgia
  • Expanded our fact-checking coverage to a number of wider-European and EU candidate countries:
    • Albania & Kosovo: Internews Kosova
    • Georgia: Fact Check Georgia.
    • Kazakhstan: Reuters
    • Moldova: AFP/Reuters 
    • Serbia: Lead Stories
  • We ran 14 temporary media literacy election integrity campaigns in advance of regional elections, most in collaboration with our fact-checking and media literacy partners:
    • 8 in the EU (Austria, Croatia, France, 2 x Germany, Ireland, Lithuania, and Romania)
      • Austria: Deutsche Presse-Agentur (dpa)
      • Croatia: Faktograf
      • France: Agence France-Presse (AFP)
      • Germany (regional elections): Deutsche Presse-Agentur (dpa)
      • Germany (federal election): Deutsche Presse-Agentur (dpa)
      • Ireland: The Journal
      • Lithuania: N/A
      • Romania: Funky Citizens
    • 1 in EEA
      • Iceland: N/A
    • 5 in wider Europe/EU candidate countries (Bosnia, Bulgaria, Czechia, Georgia, and Moldova)
      • Bosnia: N/A
      • Bulgaria: N/A
      • Czechia: N/A
      • Georgia: Fact Check Georgia
      • Moldova: StopFals!
  • Launched four new temporary in-app natural disaster media literacy search guides that link to authoritative 3rd party agencies and organisations:
    • Central & Eastern European Floods (Austria, Bosnia, Czechia, Germany, Hungary, Moldova, Poland, Romania, and Slovakia) 
    • Portugal Wildfires 
    • Spanish floods
    • Mayotte Cyclone
  • Continued our in-app interventions, including video tags, search interventions and in-app information centres, available in 23 official EU languages and Norwegian and Icelandic for EEA users, around the elections, the Israel-Hamas Conflict, Climate Change, Holocaust Education, Mpox, and the War in Ukraine.
  • We partner with fact checkers to assess the accuracy of content. Sometimes, our fact-checking partners  determine that content cannot be confirmed or checks are inconclusive (especially during unfolding events). Where our fact-checking partners provide us with a rating that demonstrates the claim cannot yet be verified, we may use our unverified content label to inform viewers via a banner that a video contains unverified content, in an effort to raise user awareness about content credibility.
  • Building on our new AI-generated content label for creators, and implementation of C2PA Content Credentials, we launched a number of media literacy campaigns with guidance from expert organisations like Mediawise and WITNESS, including in Brazil, Germany, France, Mexico and the UK, that teach our community how to spot and label AI-generated content.
    • Our AIGC Transparency Campaign informed by WITNESS has reached 80M users globally, including more than 8.5M and 9.5M in Germany and France respectively. 

Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
No
If yes, which further implementation measures do you plan to put in place in the next 6 months?
We are continuously reviewing and improving our tools and processes to fight misinformation and disinformation and will report on any further development in the next COPD report. 
Measure 21.1
Relevant Signatories will further develop and apply policies, features, or programs across Member States and EU languages to help users benefit from the context and insights provided by independent fact-checkers or authoritative sources, for instance by means of labels, such as labels indicating fact-checker ratings, notices to users who try to share or previously shared the rated content, information panels, or by acting upon content notified by fact-checkers that violate their policies.
QRE 21.1.1
Relevant Signatories will report on the policies, features, or programs they deploy to meet this Measure and on their availability across Member States.
We currently have 14 IFCN accredited fact-checking partners across the EU, EEA, and wider Europe: 

  1. Agence France-Presse (AFP)
  2. dpa Deutsche Presse-Agentur
  3. Demagog
  4. Facta
  5. Fact Check Georgia
  6. Faktograf
  7. Internews Kosova
  8. Lead Stories
  9. Logically Facts
  10. Newtral
  11. Poligrafo
  12. Reuters
  13. Science Feedback
  14. Teyit

These partners provide fact-checking coverage in 23 official EEA languages, including at least one official language of each EU Member States, plus Georgian, Russian, Turkish, and Ukrainian.

We ensure that our users benefit from the context and insights provided by the fact checking organisations we partner with in the following ways: 

Enforcement of misinformation policies. Our fact-checking partners play a critical role in helping us enforce our misinformation policies, which aim to promote a trustworthy and authentic experience for our users. We consider context and fact-checking to be key to consistently and accurately enforcing these policies, so, while we use machine learning models to help detect potential misinformation, we have our misinformation moderators assess, confirm, and take action on harmful misinformation. As part of this process, our moderators can access a repository of previously fact-checked claims and they are able to provide content to our expert fact checking partners for further evaluation. Where fact-checking partners advise that content is false, our moderators take measures to assess and remove it from our platform. Our response to QRE 31.1.1 provides further insight into the way in which fact-checking partners  are involved in this process.

Unverified content labelling. As mentioned above, we partner with fact checkers to assess the accuracy of content. Sometimes, our fact-checking partners  determine that content cannot be confirmed or checks are inconclusive (especially during unfolding events). Where our fact-checking partners provide us with a rating that demonstrates the claim cannot yet be verified, we may use our unverified content label to inform viewers via a banner that a video contains unverified content, in an effort to raise user awareness about content credibility. In these circumstances, the content creator is also notified that their video was flagged as unsubstantiated content and the video will become ineligible for recommendation in the For You feed.

  • In-app tools related to specific topics:
    • Election integrity. We have launched campaigns in advance of several major elections aimed at educating the public about the voting process which encourage users to fact-check information with our fact-checking partners. For example, the election integrity campaign we rolled out in advance of France legislative elections in June 2024 included a search intervention and in-app Election Centre. The centre contained a section about spotting misinformation, which included videos created in partnership with fact-checking organisation Agence France-Presse (AFP). In total, during the reporting period, we ran 14 temporary media literacy election integrity campaigns in advance of regional elections. 
    • Climate Change. We launched a search intervention which redirects users seeking out climate change-related content to authoritative information. We worked with the UN to provide the authoritative information (see our newsroom post here). 
    • COP29: We launched two global features (a video notice tag and search intervention guide) to point users to authoritative climate related content between 29th October and 25th November, which were viewed 400k times.
    • Natural disasters: Launched four new temporary in-app natural disaster media literacy search guides that link to authoritative 3rd party agencies and organisations:
      • Central & Eastern European Floods (Austria, Bosnia, Czechia, Germany, Hungary, Moldova, Poland, Romania, and Slovakia)
      • Portugal Wildfires 
      • Spanish floods
      • Mayotte Cyclone
    • User awareness of our fact-checking partnerships and labels. We have created pages on our Safety Center & Transparency Center to raise users’ awareness about our fact-checking program and labels and to support the work of our fact-checking partners. 
SLI 21.1.1
Relevant Signatories will report through meaningful metrics on actions taken under Measure 21.1, at the Member State level. At the minimum, the metrics will include: total impressions of fact-checks; ratio of impressions of fact-checks to original impressions of the fact-checked content–or if these are not pertinent to the implementation of fact-checking on their services, other equally pertinent metrics and an explanation of why those are more adequate.
Methodology of data measurement:

The share of removals under our harmful misinformation policy,  share of proactive removals, share of removals before any views and share of the removals within 24h are relative to the total removals of each policy. 

The share cancel rate (%) following the unverified content label share warning pop-up indicates the percentage of users who do not share a video after seeing the label pop up. This metric is based on the approximate location of the users that engaged with these tools.
Country % video removals under Misinformation policy % proactive video removals under Misinformation policy % video removals before any views under Misinformation policy % video removals within 24h under Misinformation policy % video removals under Civic and Election Integrity policy % proactive video removals under Civic and Election Integrity policy % video removals before any views under Civic and Election Integrity policy % video removals within 24h under Civic and Election Integrity policy % video removals under Synthetic Media policy % proactive video removals under Synthetic Media policy % video removals before any views under Synthetic Media policy % video removals within 24h under Synthetic Media policy Share cancel rate (%) following the unverified content label share warning pop-up (users who do not share the video after seeing the pop up)
Austria 20.22% 97.92% 80.85% 82.17% 3.30% 96.61% 77.12% 82.84% 2.90% 99.03% 57.25% 47.34% 31.81%
Belgium 14.44% 98.92% 82.47% 89.65% 3.71% 98.60% 89.92% 93.11% 7.74% 97.56% 62.76% 72.66% 33.81%
Bulgaria 30.57% 94.39% 59.44% 82.91% 3.55% 95.05% 90.11% 94.51% 4.42% 99.12% 46.70% 23.79% 33.97%
Croatia 20.93% 98.99% 70.47% 89.48% 1.70% 95.31% 85.94% 87.50% 36.11% 93.17% 15.43% 11.09% 33.66%
Cyprus 18.42% 95.69% 71.62% 82.97% 3.10% 98.84% 83.72% 82.56% 34.17% 93.78% 30.70% 6.86% 32.91%
Czech Republic 25.19% 91.84% 53.20% 90.92% 2.55% 98.18% 94.18% 94.91% 4.31% 97.20% 48.82% 70.75% 29.52%
Denmark 8.25% 96.91% 73.47% 83.09% 1.90% 97.61% 94.63% 96.72% 1.79% 98.10% 48.57% 59.05% 30.20%
Estonia 18.74% 99.37% 75.86% 93.10% 2.41% 97.56% 82.93% 87.80% 12.22% 96.63% 59.13% 74.52% 28.53%
Finland 15.52% 94.11% 69.82% 89.43% 3.14% 97.99% 92.46% 96.98% 11.29% 97.07% 39.94% 55.31% 27.21%
France 22.45% 99.24% 86.89% 95.58% 2.22% 97.95% 90.05% 96.54% 4.33% 96.10% 46.50% 47.45% 37.13%
Germany 21.79% 97.71% 76.06% 90.87% 5.29% 98.11% 85.14% 96.21% 4.85% 97.79% 62.09% 56.74% 30.09%
Greece 17.26% 96.86% 74.92% 92.28% 2.67% 98.77% 96.46% 98.15% 35.94% 89.87% 27.90% 10.17% 32.05%
Hungary 28.88% 90.51% 63.49% 86.26% 4.44% 91.88% 82.47% 95.13% 3.77% 98.47% 55.56% 57.47% 31.38%
Ireland 22.17% 93.76% 61.18% 88.43% 9.73% 86.01% 24.38% 96.34% 5.04% 92.76% 52.30% 60.11% 29.59%
Italy 27.66% 98.27% 72.70% 92.14% 5.14% 98.57% 81.43% 88.77% 4.70% 98.77% 47.26% 44.71% 37.65%
Latvia 26.97% 98.85% 82.42% 94.24% 1.87% 97.92% 93.75% 87.50% 5.01% 99.22% 45.74% 47.29% 30.90%
Lithuania 23.16% 99.23% 87.50% 94.42% 2.54% 100.00% 92.98% 91.23% 9.04% 98.03% 47.78% 48.28% 30.80%
Luxembourg 9.39% 98.92% 88.53% 86.38% 2.22% 96.97% 92.42% 98.48% 7.51% 96.86% 50.67% 41.70% 33.64%
Malta 9.84% 98.21% 89.29% 88.10% 4.10% 100.00% 94.29% 95.71% 10.72% 98.36% 67.21% 79.23% 35.43%
Netherlands 16.62% 99.19% 86.32% 89.45% 3.21% 99.43% 91.01% 94.46% 5.77% 98.67% 60.65% 67.71% 27.79%
Poland 30.42% 94.28% 63.90% 89.56% 1.79% 95.57% 90.89% 93.62% 1.80% 95.85% 56.35% 51.30% 28.88%
Portugal 26.70% 97.64% 84.90% 90.64% 5.43% 99.44% 97.20% 97.76% 10.26% 96.04% 37.82% 31.78% 33.08%
Romania 41.05% 91.73% 62.51% 82.05% 12.45% 78.02% 27.78% 49.79% 2.73% 96.80% 37.89% 24.97% 30.08%
Slovakia 45.65% 89.16% 56.04% 87.47% 1.37% 97.56% 92.68% 97.56% 3.28% 97.96% 38.78% 18.37% 28.89%
Slovenia 22.94% 99.30% 79.09% 95.82% 1.12% 100.00% 89.29% 92.86% 2.64% 100.00% 57.58% 60.61% 33.33%
Spain 28.31% 99.14% 82.55% 90.39% 2.67% 98.54% 69.71% 81.94% 5.51% 97.70% 33.15% 30.76% 34.09%
Sweden 10.90% 97.71% 77.84% 90.43% 1.98% 98.89% 95.10% 98.10% 2.38% 95.28% 48.69% 53.67% 29.44%
Iceland 4.40% 97.54% 90.16% 92.62% 0.94% 100.00% 96.15% 100.00% 3.07% 98.82% 72.94% 75.29% 27.86%
Liechtenstein 3.11% 100.00% 100.00% 91.43% 1.78% 100.00% 100.00% 100.00% 4.26% 97.92% 68.75% 60.42% 19.61%
Norway 18.77% 96.05% 74.03% 89.93% 3.27% 96.49% 89.46% 92.65% 7.09% 93.96% 46.54% 55.67% 25.37%
Total EU 23.14% 97.35% 76.62% 90.87% 4.02% 95.03% 75.26% 88.70% 5.69% 95.81% 45.90% 41.70% 32.24%
Total EEA 23.01% 97.34% 76.61% 90.86% 4.00% 95.05% 75.41% 88.75% 5.69% 95.79% 45.97% 41.96% 32.13%
SLI 21.1.2
When cooperating with independent fact-checkers to label content on their services, Relevant Signatories will report on actions taken at the Member State level and their impact, via metrics, of: number of articles published by independent fact-checkers; number of labels applied to content, such as on the basis of such articles; meaningful metrics on the impact of actions taken under Measure 21.1.1 such as the impact of said measures on user interactions with, or user re-shares of, content fact-checked as false or misleading.
The number of videos tagged with the unverified content label is based on the country in which the video was posted.

The share cancel rate (%) following the unverified content label share warning pop-up indicates the percentage of users who do not share a video after seeing the label pop up. This metric is based on the approximate location of the users that engaged with these tools.
Country Number of videos tagged with the unverified content label Share cancel rate (%) following the unverified content label share warning pop-up (users who do not share the video after seeing the pop up)
Austria 1875 31.81%
Belgium 2387 33.81%
Bulgaria 2428 33.97%
Croatia 532 33.66%
Cyprus 330 32.91%
Czech Republic 2431 29.52%
Denmark 2438 30.20%
Estonia 190 28.53%
Finland 1768 27.21%
France 24023 37.13%
Germany 28389 30.09%
Greece 3363 32.05%
Hungary 2683 31.38%
Ireland 1591 29.59%
Italy 23139 37.65%
Latvia 415 30.90%
Lithuania 389 30.80%
Luxembourg 135 33.64%
Malta 64 35.43%
Netherlands 4787 27.79%
Poland 12974 28.88%
Portugal 1921 33.08%
Romania 6708 30.08%
Slovakia 1229 28.89%
Slovenia 169 33.33%
Spain 25829 34.09%
Sweden 3207 29.44%
Iceland 49 27.86%
Liechtenstein 0 19.61%
Norway 1516 25.37%
Total EU 155394 32.24%
Total EEA 156959 32.13%