In addition to systematically removing content that violates our I&A policies, we continue to dedicate significant resources to: expanding our in-app measures that show users additional context on certain content; redirecting them to authoritative information; and making these tools available in 23 EU official languages (plus, for EEA users, Norwegian & Icelandic).

We work with external experts to combat harmful misinformation. For example, we work with the World Health Organisation (WHO) on medical information, and our global fact-checking partners, taking into account their feedback, as well as user feedback, to continually identify new topics and consider which tools may be best suited for raising awareness around that topic.

We deploy a combination of in-app user intervention tools on topical issues such as elections , the Israel-Hamas Conflict, Holocaust Education, Mpox and the War in Ukraine..

Video notice tags. 

A video notice tag is an information bar at the bottom of a video which is automatically applied to a specific word or hashtag (or set of hashtags). The information bar is clickable and invites users to “Learn more about [the topic]”. Users will be directed to an in-app guide, or reliable third party resource, as appropriate.

Search intervention. If users search for terms associated with a topic, they will be presented with a banner encouraging them to verify the facts and providing a link to a trusted source of information. Search interventions are not deployed for search terms that violate our Community Guidelines, which are actioned according to our policies. 

Public service announcement (PSA). If users search for a hashtag on the topic, they will be served with a public service announcement reminding them about our Community Guidelines and presenting them with links to a trusted source of information. 

Unverified content label. In addition to the above mentioned tools, to encourage users to consider the reliability of content related to an emergency or unfolding event, which has been assessed by our fact-checking partners but cannot be verified as accurate i.e., ‘unverified content’, we apply warning labels and we prompt people to reconsider sharing such content. Details of these warning labels are included in our Community Guidelines.

Where users continue to post despite the warning:

State-controlled media label. Our state-affiliated media policy is to label accounts run by entities whose editorial output or decision-making process is subject to control or influence by a government. We apply a prominent label to all content and accounts from state-controlled media. The user is also shown a screen pop-up providing information about what the label means, inviting them to “learn more”, and redirecting them to an in-app page. The measure brings transparency to our community, raises users’ awareness, and encourages users to consider the reliability of the source.  We continue to work with experts to inform our approach and explore how we can continue to expand its use. 

In the EU, Iceland and Liechtenstein, we have also taken steps to restrict access to content from the entities sanctioned by the EU in 2024:  

AI-generated content labels. As more creators take advantage of Artificial Intelligence (AI) to enhance their creativity, we want to support transparent and responsible content creation practices. In 2023 TikTok launched a AI-generated label for creators to disclose content that is completely AI-generated or significantly edited by AI.The launch of this new tool to help creators label their AI-generated content was accompanied by a creator education campaign, a Help Center page, and a Newsroom Post. In May 2024, we started using the Coalition for Content Provenance and Authenticity (C2PA) Content Credentials, which enables our systems to instantly recognize and automatically label AIGC. In the interests of transparency, we also renamed TikTok AI effects to explicitly include "AI" in their name and corresponding effects label, and updated our guidelines for Effect House creators to do the same. 

Dedicated online and in-app information resources. The above mentioned tools provide links to users to accurate and up-to-date information from trusted sources. Depending on the topic, or the relevant EU country, users may be directed to an external authoritative source (e.g., a national government website or an independent national electoral commission), an in-app information centre (e.g., War in Ukraine), or a dedicated page in the TikTok Safety Center or Transparency Center. 

We use our Safety Center to inform our community about our approach to safety, privacy, and security on our platform. Relevant to combating harmful misinformation, we have dedicated information on:

Users can learn more about our transparency efforts in our dedicated Transparency Center, available in a number of EU languages, which houses our transparency reports, including the standalone Covert Influence Operations report and the reports we have published under this Code, as well as information on our commitments to maintaining platform integrity e.g., Protecting the integrity of elections, Combating misinformation, Countering influence operation, Supporting responsible, transparent AI-generated content, and details of Government Removal Requests

We also use Newsroom posts to keep our community informed about our most recent updates and efforts across News, Product, Community, Safety and Product. Users can select their country, including EU, for preferred language where available, and regionally relevant posts. For example, upon publication of our fourth Code report in September 2024, we provided users with an overview of our continued  commitment to Combating Disinformation under the EU Code of Practice . We also updated users about how we are partnering with our industry to advance AI transparency and literacy. and how we protected the integrity of the platform during the Romanian presidential elections.