TikTok

Report March 2025

Submitted
TikTok's mission is to inspire creativity and bring joy. In a global community such as ours with millions of users it is natural for people to have different opinions, so we seek to operate on a shared set of facts and reality when it comes to topics that impact people’s safety. Ensuring a safe and authentic environment for our community is critical to achieving our goals - this includes making sure our users have a trustworthy experience on TikTok. As part of creating a trustworthy environment, transparency is essential to enable online communities and wider society to assess TikTok's approach to its regulatory obligations. TikTok is committed to providing insights into the actions we are taking as a signatory to the Code of Practice on Disinformation (the Code). 

Our full executive summary is available as part of our report, which can be downloaded by following the link below.

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Commitment 10
Relevant Signatories commit to maintain repositories of political or issue advertising and ensure their currentness, completeness, usability and quality, such that they contain all political and issue advertising served, along with the necessary information to comply with their legal obligations and with transparency commitments under this Code.
We signed up to the following measures of this commitment
Measure 10.1 Measure 10.2
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
No
If yes, list these implementation measures here
N/A
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
We prohibit political advertising and are continuing to focus on enforcement of this policy in light of Regulation EU 2024/900 on the Transparency and Targeting of Political Advertising coming into force and the majority of provisions applying from October 2025.
If yes, which further implementation measures do you plan to put in place in the next 6 months?
N/A
Measure 10.2
The information in such ad repositories will be publicly available for at least 5 years.
QRE 10.2.1
Relevant Signatories will detail the availability, features, and updating cadence of their repositories to comply with Measures 10.1 and 10.2. Relevant Signatories will also provide quantitative information on the usage of the repositories, such as monthly usage.
Not applicable as TikTok does not allow political advertising.

In compliance with our obligations pursuant to the Digital Services Act, TikTok maintains a publicly searchable Ad Library that features ads that TikTok has been paid to display to users, including those that are not currently active or have been paused by the advertisers. This includes information on the total number of recipients reached, with aggregate numbers broken down by Member State for the group or groups of recipients that the ad specifically targeted, including for political ads which have been removed. Each ad entry is available for the duration that it is shown on TikTok and for a year afterwards in compliance with the Digital Services Act. 

Article 39(3) of the Digital Services Act requires that such libraries should not include the content of the ad, the identity of the person on whose behalf it was presented, or who paid for it where an ad has been removed for incompatibility with a platform’s terms and conditions. As political ads are prohibited on TikTok, in order to comply with its legal obligations TikTok must remove these specific details of any political ads that have been removed from its platform (as such ad breaches its terms and conditions). For this reason TikTok’s ad library is required to display different information in respect of political ads in comparison to platforms that do allow them.