TikTok

Report March 2025

Submitted
TikTok's mission is to inspire creativity and bring joy. In a global community such as ours with millions of users it is natural for people to have different opinions, so we seek to operate on a shared set of facts and reality when it comes to topics that impact people’s safety. Ensuring a safe and authentic environment for our community is critical to achieving our goals - this includes making sure our users have a trustworthy experience on TikTok. As part of creating a trustworthy environment, transparency is essential to enable online communities and wider society to assess TikTok's approach to its regulatory obligations. TikTok is committed to providing insights into the actions we are taking as a signatory to the Code of Practice on Disinformation (the Code). 

Our full executive summary is available as part of our report, which can be downloaded by following the link below.

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Commitment 9
Relevant Signatories commit to provide users with clear, comprehensible, comprehensive information about why they are seeing a political or issue ad.
We signed up to the following measures of this commitment
Measure 9.1 Measure 9.2
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
No
If yes, list these implementation measures here
N/A
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
We prohibit political advertising and are continuing to focus on enforcement of this policy in light of Regulation EU 2024/900 on the Transparency and Targeting of Political Advertising coming into force and the majority of provisions applying from October 2025.
If yes, which further implementation measures do you plan to put in place in the next 6 months?
N/A
Measure 9.2
Relevant Signatories will explain in simple, plain language, the rationale and the tools used by the sponsors and providers of advertising services acting on behalf of sponsors (for instance: demographic, geographic, contextual, interest or behaviourally-based) to determine that a political or issue ad is displayed specifically to the user.
QRE 9.2.1
Relevant Signatories will describe the tools and features in place to provide users with the information outlined in Measures 9.1 and 9.2, including relevant examples for each targeting method offered by the service.
Not applicable as TikTok does not allow political advertising.