TikTok

Report March 2025

Submitted
TikTok's mission is to inspire creativity and bring joy. In a global community such as ours with millions of users it is natural for people to have different opinions, so we seek to operate on a shared set of facts and reality when it comes to topics that impact people’s safety. Ensuring a safe and authentic environment for our community is critical to achieving our goals - this includes making sure our users have a trustworthy experience on TikTok. As part of creating a trustworthy environment, transparency is essential to enable online communities and wider society to assess TikTok's approach to its regulatory obligations. TikTok is committed to providing insights into the actions we are taking as a signatory to the Code of Practice on Disinformation (the Code). 

Our full executive summary is available as part of our report, which can be downloaded by following the link below.

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Commitment 7
Relevant Signatories commit to put proportionate and appropriate identity verification systems in place for sponsors and providers of advertising services acting on behalf of sponsors placing political or issue ads. Relevant signatories will make sure that labelling and user-facing transparency requirements are met before allowing placement of such ads.
We signed up to the following measures of this commitment
Measure 7.1 Measure 7.2 Measure 7.3 Measure 7.4
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
No
If yes, list these implementation measures here
N/A
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
We prohibit political advertising and are continuing to focus on enforcement of this policy in light of Regulation EU 2024/900 on the Transparency and Targeting of Political Advertising coming into force and the majority of provisions applying from October 2025.
If yes, which further implementation measures do you plan to put in place in the next 6 months?
N/A
Measure 7.1
Relevant Signatories will make sure the sponsors and providers of advertising services acting on behalf of sponsors purchasing political or issue ads have provided the relevant information regarding their identity to verify (and re-verify where appropriate) said identity or the sponsors they are acting on behalf of before allowing placement of such ads.
QRE 7.1.1
Relevant Signatories will report on the tools and processes in place to collect and verify the information outlined in Measure 7.1.1, including information on the timeliness and proportionality of said tools and processes.
Where accounts are designated as Government, Politician, and Political Party Accounts (“GPPPA”), those accounts are banned from placing ads on TikTok (with the exception of certain government agencies that may have a specific reason to advertise e.g. to promote public health initiatives) and from monetisation features. We publish the details of our GPPPA policy on our website, where we set out who we consider to be a GPPPA and the restrictions on those types of account. We explain how the actor of a government agency should act on our platform and what it can advertise in our TikTok Business Help Centre.

In the EU, we apply an internal label to accounts belonging to a government, politician, or political party. Once an account has been labelled in this manner, a number of policies will be applied that help prevent misuse of certain features e.g., access to advertising features and solicitation for campaign fundraising are not allowed.