QRE 4.1.1
Relevant Signatories will declare the relevant scope of their commitment at the time of reporting and publish their relevant policies, demonstrating alignment with the European Commission's proposal for a Regulation on the transparency and targeting of political advertising.
TikTok is first and foremost an entertainment platform, and we're proud to be a place that brings people together through creative and entertaining content. While sharing political beliefs and engaging in political conversation is allowed as organic content on TikTok, our policies prohibit our community, including politicians and political party accounts, from placing
political ads or posting political
branded content.
- reference, promote, or oppose candidates or nominees for public office, political parties, or elected or appointed government officials;
- reference an election, including voter registration, voter turnout, and appeals for votes;
- include advocacy for or against past, current, or proposed referenda, ballot measures, and legislative, judicial, or regulatory outcomes or processes (including those that promote or attack government policies or track records); and
- reference, promote, or sell, merchandise that features prohibited individuals, entities, or content, including campaign slogans, symbols, or logos.
Where accounts are designated as
Government, Politician, and Political Party Accounts (“
GPPPA”), those accounts are banned from placing ads on TikTok, accessing monetisation features and from campaign fundraising. We may allow some cause-based advertising and public services advertising from government agencies, non-profits and other entities if they meet certain conditions and are working with a TikTok sales representative.
We prohibit
political content in branded content i.e. content which is posted in exchange for payment or any other incentive by a third party.
We have been reviewing our policies to ensure that our prohibition is at least as broad as that defined by the Regulation EU 2024/900 on the Transparency and Targeting of Political Advertising. Our prohibition on political advertising is one part of our
election integrity efforts which you can read more about in the elections crisis reports.
