Report March 2025
Submitted
Newtral is a media startup founded in January 2018. Our work is divided into three main business areas:
- Audiovisual production for television programs and streaming platforms. Our productions include El Objetivo de Ana Pastor, Dónde Estabas Entonces, and Generación Top, aired on laSexta; Nevenka for Netflix; Sueño Real for HBO; and Los Borbones: una familia real on Atresplayer.
- Fact-checking and data verification. On our website, you can find debunked hoaxes, fact-checks on political statements, as well as explainers, visualizations, and articles from our contributors.
- Innovation and research based on Artificial Intelligence protocols. We have made significant advancements in various AI-driven fact-checking solutions through automation on a language-agnostic platform powered by Artificial Intelligence and Machine Learning.
At Newtral, we are journalists, engineers, researchers, programmers, producers, directors, editors, graphic designers, and documentalists. As of September 1, 2024, we have 68 employees, 36 of whom are women, representing 60% of our management team.
Newtral´s fact-checking team is formed by independent journalists who have no relationship with any political party, private interest, or advocacy organization. This team fact-checks the statements of politicians from different parties and public administrations daily as well as debunks viral misinformation. At the end of every piece we publish, we include a list of all sources we have used, including their links. We also invite readers to contact our team if they detect an error, have any comments about data related to our work, or have any doubts about anything whatsoever.
Newtral has partnerships with Meta and TikTok for debunking content proactively on those platforms. We also have a fact-checking service through WhatsApp, where anyone can ask us to verify any content they suspect is false. Besides journalists and fact-checkers, Newtral’s team includes engineers and data scientists working on the automation of the fact-checking workflow. We have expertise in deep learning techniques and NLP data analysis. Additionally, we are members of both the EFCSN and the IFCN, reinforcing Newtral’s commitment to upholding fact-checking standards, fostering transparency, and promoting the integrity of information.
Newtral´s activities also cover other types of journalism and reporting, always highlighting the importance of data analysis and the interrelations between computer science and journalism.
As of 2019, Newtral also has an educational area under the name Newtral Educación, devoted to media literacy, data journalism, and promoting critical thinking in schools and universities.
Newtral joined the Code of Practice on Disinformation in 2022, reinforcing our commitment to transparency and the fight against misinformation. As part of this initiative, we actively participated in the transition of the Code into a Code of Conduct under the Digital Services Act (DSA), finalized in February 2025. This process marked a crucial step in strengthening the European Union’s efforts to create a safer and more reliable information ecosystem.
Newtral´s fact-checking team is formed by independent journalists who have no relationship with any political party, private interest, or advocacy organization. This team fact-checks the statements of politicians from different parties and public administrations daily as well as debunks viral misinformation. At the end of every piece we publish, we include a list of all sources we have used, including their links. We also invite readers to contact our team if they detect an error, have any comments about data related to our work, or have any doubts about anything whatsoever.
Newtral has partnerships with Meta and TikTok for debunking content proactively on those platforms. We also have a fact-checking service through WhatsApp, where anyone can ask us to verify any content they suspect is false. Besides journalists and fact-checkers, Newtral’s team includes engineers and data scientists working on the automation of the fact-checking workflow. We have expertise in deep learning techniques and NLP data analysis. Additionally, we are members of both the EFCSN and the IFCN, reinforcing Newtral’s commitment to upholding fact-checking standards, fostering transparency, and promoting the integrity of information.
Newtral´s activities also cover other types of journalism and reporting, always highlighting the importance of data analysis and the interrelations between computer science and journalism.
As of 2019, Newtral also has an educational area under the name Newtral Educación, devoted to media literacy, data journalism, and promoting critical thinking in schools and universities.
Newtral joined the Code of Practice on Disinformation in 2022, reinforcing our commitment to transparency and the fight against misinformation. As part of this initiative, we actively participated in the transition of the Code into a Code of Conduct under the Digital Services Act (DSA), finalized in February 2025. This process marked a crucial step in strengthening the European Union’s efforts to create a safer and more reliable information ecosystem.