LinkedIn

Report September 2025

Submitted
LinkedIn Ireland Unlimited Company (“LinkedIn Ireland”) – the provider of LinkedIn’s services in the European Union (EU) – welcomes the opportunity to file this report on our compliance with the commitments and measures of the strengthened 2022 EU Code of Practice[1] on Disinformation that we subscribed to in our Subscription Document dated 15 January 2025. This report covers the period from 1 January to 30 June 2025 (the “Reporting Period”). 

LinkedIn’s vision is to create economic opportunity for every member of the global workforce. Its mission is to connect the world’s professionals to make them more productive and successful. LinkedIn is a networking tool that enables members to establish their professional identities online, connect with other professionals, and build relationships for the purpose of collaborating, learning, and staying informed about industry information and trends. As such, the design and function of the platform are central to its overall risk profile, which they shape in a few key ways:

  • LinkedIn is a real-identity platform, where members must use their real or preferred professional names, and the content they post is visible, for example, to their colleagues, employers, potential future employers, and business partners. Given this audience, members by and large tend to limit their activity to professional areas of interest and expect the content they see to be professional in nature.
  • LinkedIn operates under standards of professionalism, which are reflected both in content policies and enforcement, as well as in content prioritization and amplification. LinkedIn’s policies bolster a safe, trusted, and professional platform, and LinkedIn strictly enforces them. LinkedIn strives to broadly distribute high-quality content that advances professional conversations on the platform.
  • LinkedIn services are tailored toward professionals and businesses, and LinkedIn’s Professional Community Policies clearly detail what is expected of every member as they post, share and comment on the platform, including that disinformation is not permitted on LinkedIn.

LinkedIn is committed to keeping its platform and services safe, trusted, and professional and to providing transparency to its members, the public, and to regulators. Members come to LinkedIn to find a job, stay informed, connect with other professionals, and learn new skills. As a real-identity online networking service for professionals to connect and interact with other professionals, LinkedIn has a unique risk profile when compared with many social media platforms. With this in mind, LinkedIn invests heavily in numerous Trust and Safety domains to proactively enhance the safety, security, privacy, and quality of the LinkedIn user experience. Further, as confirmed by LinkedIn’s Systemic Risk Assessments conducted to date, the residual risks most relevant to misinformation and disinformation (i.e. those relating to Civic Discourse and Electoral Process, Public Health and Public Security) are categorised as “Low.”

LinkedIn Ireland supports the objectives of the European Code of Practice on Disinformation (the “Code”) and we are committed to actively working with Signatories and the European Commission in the context of this Code to defend against disinformation on the LinkedIn service.

Unless stated otherwise, data provided under this report covers a reporting period of 1 January 2025 to 30 June 2025 (“Reporting Period”). 

[1] We have referred to the code as the Code of Practice on Disinformation, as the report covers the period prior to the conversion to a code of conduct taking effect.

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Elections 2025
[Note: Signatories are requested to provide information relevant to their particular response to the threats and challenges they observed on their service(s). They ensure that the information below provides an accurate and complete report of their relevant actions. As operational responses to crisis/election situations can vary from service to service, an absence of information should not be considered a priori a shortfall in the way a particular service has responded. Impact metrics are accurate to the best of signatories’ abilities to measure them].
Threats observed or anticipated
LinkedIn is an online professional networking site with a real identity requirement, which means that content posted by our members is visible to that member’s professional network, including colleagues, managers, and potential future employers. As a result of LinkedIn’s professional context, our members come to LinkedIn for economic opportunity, and as such, do not tend to post misinformation, nor does misinformation content gain traction on LinkedIn. Nonetheless, LinkedIn may be subject to certain members inadvertently posting misinformation during elections.
Mitigations in place
LinkedIn’s Professional Community Policies expressly prohibit false and misleading content, including misinformation and disinformation, and its in-house Editorial team provides members with trustworthy content regarding global events, including as applicable European national elections in Germany, Romania, Portugal and Poland. LinkedIn had approximately 1,757 content moderators globally (for 24/7) coverage, with approximately 180 content moderators located in the EU as at 30 June 2025, and includes specialists in a number of languages including French. These reviewers use policies and guidance developed by a dedicated content policy team and experienced lawyers, and work with external fact checkers as needed. When LinkedIn sees content or behaviour that violates its Professional Community Policies, it takes action, including for example the removal of content. 

Political ads are banned on LinkedIn, which includes prohibitions on ads that exploit a sensitive political issue, including European Elections. 

LinkedIn continues to mature its crisis response processes as applicable. In addition to the increase in resource allocation and process improvements, best practices include: 1) quickly coordinating with industry peers regarding the exchange of threat indicators; 2) engaging with external stakeholders regarding trends and TTPs; 3) continuously providing updated policy guidance to internal teams to assist with the removal of misinformation; and 4) continuing to proactively provide localised trustworthy information to our members. 

LinkedIn has continued to mature its crisis response playbook by continually monitoring crisis situations globally, expanding internal teams that work on crisis response, and maturing our processes to respond more efficiently and effectively to crisis situations. LinkedIn will continue to follow its processes related to the removal of misinformation, and continually increase investments in resource allocation and process improvements where necessary to respond to the demands of the crisis.  

LinkedIn also implemented a specialized intake and operations process under the Elections Working Group Rapid Response System as applicable for European national elections. 
Policies and Terms and Conditions
Outline any changes to your policies
Policy - 50.1.1
Changes (such as newly introduced policies, edits, adaptation in scope or implementation) - 50.1.2
LinkedIn continually updates its policies as appropriate during any major global event, including European national elections in Germany, Romania, Portugal and Poland.
Rationale - 50.1.3
Misinformation, disinformation campaigns, coordinated manipulative behaviours, malicious use of advertising products, and the involvement of foreign state actors, are all harms that existed prior to the European national elections in Germany, Romania, Portugal and Poland, and therefore LinkedIn already had policies in place to address these harms.