LinkedIn

Report September 2025

Submitted
LinkedIn Ireland Unlimited Company (“LinkedIn Ireland”) – the provider of LinkedIn’s services in the European Union (EU) – welcomes the opportunity to file this report on our compliance with the commitments and measures of the strengthened 2022 EU Code of Practice[1] on Disinformation that we subscribed to in our Subscription Document dated 15 January 2025. This report covers the period from 1 January to 30 June 2025 (the “Reporting Period”). 

LinkedIn’s vision is to create economic opportunity for every member of the global workforce. Its mission is to connect the world’s professionals to make them more productive and successful. LinkedIn is a networking tool that enables members to establish their professional identities online, connect with other professionals, and build relationships for the purpose of collaborating, learning, and staying informed about industry information and trends. As such, the design and function of the platform are central to its overall risk profile, which they shape in a few key ways:

  • LinkedIn is a real-identity platform, where members must use their real or preferred professional names, and the content they post is visible, for example, to their colleagues, employers, potential future employers, and business partners. Given this audience, members by and large tend to limit their activity to professional areas of interest and expect the content they see to be professional in nature.
  • LinkedIn operates under standards of professionalism, which are reflected both in content policies and enforcement, as well as in content prioritization and amplification. LinkedIn’s policies bolster a safe, trusted, and professional platform, and LinkedIn strictly enforces them. LinkedIn strives to broadly distribute high-quality content that advances professional conversations on the platform.
  • LinkedIn services are tailored toward professionals and businesses, and LinkedIn’s Professional Community Policies clearly detail what is expected of every member as they post, share and comment on the platform, including that disinformation is not permitted on LinkedIn.

LinkedIn is committed to keeping its platform and services safe, trusted, and professional and to providing transparency to its members, the public, and to regulators. Members come to LinkedIn to find a job, stay informed, connect with other professionals, and learn new skills. As a real-identity online networking service for professionals to connect and interact with other professionals, LinkedIn has a unique risk profile when compared with many social media platforms. With this in mind, LinkedIn invests heavily in numerous Trust and Safety domains to proactively enhance the safety, security, privacy, and quality of the LinkedIn user experience. Further, as confirmed by LinkedIn’s Systemic Risk Assessments conducted to date, the residual risks most relevant to misinformation and disinformation (i.e. those relating to Civic Discourse and Electoral Process, Public Health and Public Security) are categorised as “Low.”

LinkedIn Ireland supports the objectives of the European Code of Practice on Disinformation (the “Code”) and we are committed to actively working with Signatories and the European Commission in the context of this Code to defend against disinformation on the LinkedIn service.

Unless stated otherwise, data provided under this report covers a reporting period of 1 January 2025 to 30 June 2025 (“Reporting Period”). 

[1] We have referred to the code as the Code of Practice on Disinformation, as the report covers the period prior to the conversion to a code of conduct taking effect.

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Commitment 20
Relevant Signatories commit to empower users with tools to assess the provenance and edit history or authenticity or accuracy of digital content.
We signed up to the following measures of this commitment
Measure 20.2
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
No
If yes, list these implementation measures here
Not applicable
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
No
If yes, which further implementation measures do you plan to put in place in the next 6 months?
Not applicable
Measure 20.2
Relevant Signatories will take steps to join/support global initiatives and standards bodies (for instance, C2PA) focused on the development of provenance tools.
QRE 20.2.1
Relevant Signatories will provide details of global initiatives and standards bodies focused on the development of provenance tools (for instance, C2PA) that signatories have joined, or the support given to relevant organisations, providing links to organisation websites where possible.
LinkedIn has adopted the C2PA’s industry-leading “Content Credentials” technology to include metadata labelling, including data about whether content is created using AI, on content containing the C2PA technology. LinkedIn has also published an article in its Help Center which provides more information on C2PA and Content Credentials.