LinkedIn

Report September 2025

Submitted
LinkedIn Ireland Unlimited Company (“LinkedIn Ireland”) – the provider of LinkedIn’s services in the European Union (EU) – welcomes the opportunity to file this report on our compliance with the commitments and measures of the strengthened 2022 EU Code of Practice[1] on Disinformation that we subscribed to in our Subscription Document dated 15 January 2025. This report covers the period from 1 January to 30 June 2025 (the “Reporting Period”). 

LinkedIn’s vision is to create economic opportunity for every member of the global workforce. Its mission is to connect the world’s professionals to make them more productive and successful. LinkedIn is a networking tool that enables members to establish their professional identities online, connect with other professionals, and build relationships for the purpose of collaborating, learning, and staying informed about industry information and trends. As such, the design and function of the platform are central to its overall risk profile, which they shape in a few key ways:

  • LinkedIn is a real-identity platform, where members must use their real or preferred professional names, and the content they post is visible, for example, to their colleagues, employers, potential future employers, and business partners. Given this audience, members by and large tend to limit their activity to professional areas of interest and expect the content they see to be professional in nature.
  • LinkedIn operates under standards of professionalism, which are reflected both in content policies and enforcement, as well as in content prioritization and amplification. LinkedIn’s policies bolster a safe, trusted, and professional platform, and LinkedIn strictly enforces them. LinkedIn strives to broadly distribute high-quality content that advances professional conversations on the platform.
  • LinkedIn services are tailored toward professionals and businesses, and LinkedIn’s Professional Community Policies clearly detail what is expected of every member as they post, share and comment on the platform, including that disinformation is not permitted on LinkedIn.

LinkedIn is committed to keeping its platform and services safe, trusted, and professional and to providing transparency to its members, the public, and to regulators. Members come to LinkedIn to find a job, stay informed, connect with other professionals, and learn new skills. As a real-identity online networking service for professionals to connect and interact with other professionals, LinkedIn has a unique risk profile when compared with many social media platforms. With this in mind, LinkedIn invests heavily in numerous Trust and Safety domains to proactively enhance the safety, security, privacy, and quality of the LinkedIn user experience. Further, as confirmed by LinkedIn’s Systemic Risk Assessments conducted to date, the residual risks most relevant to misinformation and disinformation (i.e. those relating to Civic Discourse and Electoral Process, Public Health and Public Security) are categorised as “Low.”

LinkedIn Ireland supports the objectives of the European Code of Practice on Disinformation (the “Code”) and we are committed to actively working with Signatories and the European Commission in the context of this Code to defend against disinformation on the LinkedIn service.

Unless stated otherwise, data provided under this report covers a reporting period of 1 January 2025 to 30 June 2025 (“Reporting Period”). 

[1] We have referred to the code as the Code of Practice on Disinformation, as the report covers the period prior to the conversion to a code of conduct taking effect.

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Commitment 19
Relevant Signatories using recommender systems commit to make them transparent to the recipients regarding the main criteria and parameters used for prioritising or deprioritising information, and provide options to users about recommender systems, and make available information on those options.
We signed up to the following measures of this commitment
Measure 19.1 Measure 19.2
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
No
If yes, list these implementation measures here
Not applicable
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
No
If yes, which further implementation measures do you plan to put in place in the next 6 months?
Not applicable
Measure 19.1
Relevant Signatories will make available to their users, including through the Transparency Centre and in their terms and conditions, in a clear, accessible and easily comprehensible manner, information outlining the main parameters their recommender systems employ.
QRE 19.1.1
Relevant Signatories will provide details of the policies and measures put in place to implement the above-mentioned measures accessible to EU users, especially by publishing information outlining the main parameters their recommender systems employ in this regard. This information should also be included in the Transparency Centre.
LinkedIn has published a variety of articles to explain to users how our recommender systems work, including:“Mythbusting the Feed: How theAlgorithm Works”; "Mythbusting the Feed: Helping our members betterunderstand LinkedIn";"Keeping your feed relevant and productive"; LinkedInSafety Series: Using AI to Protect Member Data; “Guide: Features to Help You Control Your Feed and Conversations”; Our approach to building transparentand explainable AI systems, Suggested Posts in Feed. During earlier reporting periods LinkedIn collated and expanded upon existing resources to further explainthe main parameters of LinkedIn recommender systems and options provided to users to influence and control these recommender systems.  

Additionally, LinkedIn addresses automated processing and relevancy in the LinkedInUser Agreementand it includes a link to the above referenced Help Centre article in Section 3.6 of the LinkedIn User Agreement, which section focuses on recommendations and automated processing.  During an earlier reporting period, LinkedIn launched a new setting for members to control the default for how their LinkedIn feed is presented to them.  Members can now change their preferred feed view from “most relevant first” to “most recent first”.  “Most relevant first” means that LinkedIn will use data from the member’s profile and LinkedIn activity data to rank feed content based on the member’s interests.  “Most recent first” means that LinkedIn will not use the member’s profile and LinkedIn activity data to rank feed content and will instead show updates from the member’s network in reverse chronological order.

As reported in an earlier report, in August 2023, LinkedIn launched two new experiences in the EU. Additional detail is included below:
  • LinkedIn launched a revised and expanded experience to enable Members to change how their Feed experience is presented to them.  The choice is presented in the Feed (on desktop, mobile app, and mobile web) and it also points members to the setting referenced above where members can change the default sort of their Feed. Members can toggle between the following two choices: “most relevant first” or “most recent first.” The default sort option is “most relevant first.” If the Member toggles to “most recent first,” that choice will only persist for the current feed view on that particular device.  
  • LinkedIn also launched a new setting within a Member’s Account Preferences settings so Members can change the default sort option from “most relevant first” to “most recent first.” Changing that setting will persist across sessions and devices. Members can learn more about this experience and the setting in our Help Center.