LinkedIn

Report September 2025

Submitted
LinkedIn Ireland Unlimited Company (“LinkedIn Ireland”) – the provider of LinkedIn’s services in the European Union (EU) – welcomes the opportunity to file this report on our compliance with the commitments and measures of the strengthened 2022 EU Code of Practice[1] on Disinformation that we subscribed to in our Subscription Document dated 15 January 2025. This report covers the period from 1 January to 30 June 2025 (the “Reporting Period”). 

LinkedIn’s vision is to create economic opportunity for every member of the global workforce. Its mission is to connect the world’s professionals to make them more productive and successful. LinkedIn is a networking tool that enables members to establish their professional identities online, connect with other professionals, and build relationships for the purpose of collaborating, learning, and staying informed about industry information and trends. As such, the design and function of the platform are central to its overall risk profile, which they shape in a few key ways:

  • LinkedIn is a real-identity platform, where members must use their real or preferred professional names, and the content they post is visible, for example, to their colleagues, employers, potential future employers, and business partners. Given this audience, members by and large tend to limit their activity to professional areas of interest and expect the content they see to be professional in nature.
  • LinkedIn operates under standards of professionalism, which are reflected both in content policies and enforcement, as well as in content prioritization and amplification. LinkedIn’s policies bolster a safe, trusted, and professional platform, and LinkedIn strictly enforces them. LinkedIn strives to broadly distribute high-quality content that advances professional conversations on the platform.
  • LinkedIn services are tailored toward professionals and businesses, and LinkedIn’s Professional Community Policies clearly detail what is expected of every member as they post, share and comment on the platform, including that disinformation is not permitted on LinkedIn.

LinkedIn is committed to keeping its platform and services safe, trusted, and professional and to providing transparency to its members, the public, and to regulators. Members come to LinkedIn to find a job, stay informed, connect with other professionals, and learn new skills. As a real-identity online networking service for professionals to connect and interact with other professionals, LinkedIn has a unique risk profile when compared with many social media platforms. With this in mind, LinkedIn invests heavily in numerous Trust and Safety domains to proactively enhance the safety, security, privacy, and quality of the LinkedIn user experience. Further, as confirmed by LinkedIn’s Systemic Risk Assessments conducted to date, the residual risks most relevant to misinformation and disinformation (i.e. those relating to Civic Discourse and Electoral Process, Public Health and Public Security) are categorised as “Low.”

LinkedIn Ireland supports the objectives of the European Code of Practice on Disinformation (the “Code”) and we are committed to actively working with Signatories and the European Commission in the context of this Code to defend against disinformation on the LinkedIn service.

Unless stated otherwise, data provided under this report covers a reporting period of 1 January 2025 to 30 June 2025 (“Reporting Period”). 

[1] We have referred to the code as the Code of Practice on Disinformation, as the report covers the period prior to the conversion to a code of conduct taking effect.

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Commitment 7
Relevant Signatories commit to put proportionate and appropriate identity verification systems in place for sponsors and providers of advertising services acting on behalf of sponsors placing political or issue ads. Relevant signatories will make sure that labelling and user-facing transparency requirements are met before allowing placement of such ads.
We signed up to the following measures of this commitment
Measure 7.3
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
No
If yes, list these implementation measures here
Not applicable
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
No
If yes, which further implementation measures do you plan to put in place in the next 6 months?
Not applicable
Measure 7.3
Relevant Signatories will take appropriate action, such as suspensions or other account-level penalties, against political or issue ad sponsors who demonstrably evade verification and transparency requirements via on-platform tactics. Relevant Signatories will develop - or provide via existing tools - functionalities that allow users to flag ads that are not labelled as political.
QRE 7.3.1
Relevant Signatories will report on the tools and processes in place to request a declaration on whether the advertising service requested constitutes political or issue advertising.
As set out in QRE 5.1.1, LinkedIn’s Advertising Policies prohibit political advertising. Before submitting a campaign, customers must agree that their ad complies with LinkedIn’s policies.

As detailed in QRE 2.3.1, LinkedIn has implemented both automated and manual systems to help ensure that advertising on the platform complies with its Advertising Policies, and that ads that do not comply with its policies are removed. These enforcement systems apply equally to prohibited political advertising, as well as other violations of LinkedIn’s Advertising Policies. 

In addition to LinkedIn’s pre-emptive enforcement, LinkedIn members may also report ads that they believe violate LinkedIn’s advertising policies, and when members report ads LinkedIn’s advertising review team reviews them. To report an ad, members can click on the three-dot icon in the upper right-hand corner of every ad and select the “Hide or report this ad” option.
QRE 7.3.2
Relevant Signatories will report on policies in place against political or issue ad sponsors who demonstrably evade verification and transparency requirements on-platform.
As set out in QRE 5.1.1, LinkedIn’s Advertising Policies prohibit political advertising. Ads that do not comply with LinkedIn’s Advertising Policies are removed.