LinkedIn

Report March 2025

Submitted
Commitment 22
Relevant Signatories commit to provide users with tools to help them make more informed decisions when they encounter online information that may be false or misleading, and to facilitate user access to tools and information to assess the trustworthiness of information sources, such as indicators of trustworthiness for informed online navigation, particularly relating to societal issues or debates of general interest.
We signed up to the following measures of this commitment
Measure 22.1 Measure 22.2 Measure 22.3 Measure 22.7
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
No
If yes, list these implementation measures here
Not applicable
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
No
If yes, which further implementation measures do you plan to put in place in the next 6 months?
Not applicable
Measure 22.1
Relevant Signatories will make it possible for users of their services to access indicators of trustworthiness (such as trust marks focused on the integrity of the source and the methodology behind such indicators) developed by independent third-parties, in collaboration with the news media, including associations of journalists and media freedom organisations, as well as fact-checkers and other relevant entities, that can support users in making informed choices.
QRE 22.1.1
Relevant Signatories will report on how they enable users of their services to benefit from such indicators or trust marks.
In October 2022, LinkedIn began offering an “About this profile” feature that shows members when a Profile was created, when the member’s contact information and Profile photo were last updated, and if the member has verifications associated with their profile (like a workplace or identity verification). LinkedIn also has rolled out a range of free verifications, which allow our members to verify certain information about themselves, like their association with a particular company or educational institution or their identity (through one of LinkedIn’s verification partners e.g. in the EEA LinkedIn’s identity verification partner is Persona). 

The above features can be strong user empowerment tools. Specifically, they can provide our members valuable authenticity signals to help them make more informed decisions about what content and individuals they engage with online.

SLI 22.1.1
Relevant Signatories will report on Member State level percentage of users that have enabled the trustworthiness indicator.
The table below reports metrics concerning EEA member use of the “About this profile” feature described above in QRE 22.1.1. The metrics include: (1) the number of members who used the “About this profile” feature between 1 July – 31 December 2024; and (2) the aggregate number of times those members used the feature between 1 July – 31 December 2024. 

The metrics are assigned to EEA Member State based on the self-reported profile location of the member. 
Country Percentage of users that have enabled the trustworthiness indicator - The number of members who used the “About this profile” feature between 1 July – 31 December 2024 The aggregate number of times those members used the feature between 1 July – 31 December 2024
Austria 201,047 497,213
Belgium 416,378 1,008,087
Bulgaria 67,997 173,071
Croatia 49,369 107,802
Cyprus 34,730 102,045
Czech Republic 153,427 381,771
Denmark 331,225 805,215
Estonia 29,112 79,910
Finland 146,719 330,688
France 2,773,641 7,030,529
Germany 1,754,780 4,557,455
Greece 162,018 420,517
Hungary 98,215 228,240
Ireland 242,133 620,914
Italy 1,186,530 2,655,054
Latvia 31,247 74,767
Lithuania 57,795 162,218
Luxembourg 47,455 131,560
Malta 24,417 62,099
Netherlands 1,236,806 3,065,899
Poland 508,088 1,319,937
Portugal 326,189 770,593
Romania 188,243 461,845
Slovakia 46,635 114,738
Slovenia 28,765 63,266
Spain 1,253,059 3,172,615
Sweden 437,507 1,037,882
Iceland 7,395 15,305
Liechtenstein 2,915 7,234
Norway 168,496 369,054
Total EU 11,833,527 29,435,930
Total EEA 12,012,333 29,827,523