LinkedIn

Report March 2025

Submitted
Commitment 20
Relevant Signatories commit to empower users with tools to assess the provenance and edit history or authenticity or accuracy of digital content.
We signed up to the following measures of this commitment
Measure 20.1 Measure 20.2
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
No
If yes, list these implementation measures here
Not applicable
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
No
If yes, which further implementation measures do you plan to put in place in the next 6 months?
Not applicable
Measure 20.1
Relevant Signatories will develop technology solutions to help users check authenticity or identify the provenance or source of digital content, such as new tools or protocols or new open technical standards for content provenance (for instance, C2PA).
QRE 20.1.1
Relevant Signatories will provide details of the progress made developing provenance tools or standards, milestones reached in the implementation and any barriers to progress.
Microsoft is a founding and active member of the Coalition for Content Provenance and Authenticity (C2PA) and is currently a co-chair. 

On 15 May 2024, LinkedIn announced that, starting that day,  content containing the Coalition for Content Provenance and Authenticity’s industry-leading “Content Credentials” technology (C2PA) will be automatically labelled on LinkedIn. Since LinkedIn began ramping Content Credentials, users are beginning to see the “Cr” icon on images and videos that contain C2PA metadata. By clicking on the icon, users are able to trace the origin of the AI-created media, including the source and history of the content, and whether it was created or edited by AI. The first place users will see the Content Credentials icon is on their LinkedIn feed, and LinkedIn is working to expand coverage to additional surfaces, including ads. By providing a verifiable trail of where content originates from and whether it was edited, C2PA helps keep digital information reliable, protect against unauthorized use, and create a transparent, secure digital environment for creators, publishers, and members. LinkedIn has also published an article in its Help Center which provides more information on C2PA and Content Credentials.