LinkedIn

Report March 2025

Submitted
Commitment 19
Relevant Signatories using recommender systems commit to make them transparent to the recipients regarding the main criteria and parameters used for prioritising or deprioritising information, and provide options to users about recommender systems, and make available information on those options.
We signed up to the following measures of this commitment
Measure 19.1 Measure 19.2
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
No
If yes, list these implementation measures here
Not applicable
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
No
If yes, which further implementation measures do you plan to put in place in the next 6 months?
Not applicable
Measure 19.1
Relevant Signatories will make available to their users, including through the Transparency Centre and in their terms and conditions, in a clear, accessible and easily comprehensible manner, information outlining the main parameters their recommender systems employ.
QRE 19.1.1
Relevant Signatories will provide details of the policies and measures put in place to implement the above-mentioned measures accessible to EU users, especially by publishing information outlining the main parameters their recommender systems employ in this regard. This information should also be included in the Transparency Centre.
LinkedIn has published a variety of articles to explain to users how our recommender systems work, including:“Mythbusting the Feed: How theAlgorithm Works”; "Mythbusting the Feed: Helping our members betterunderstand LinkedIn";"Keeping your feed relevant and productive"; LinkedInSafety Series: Using AI to Protect Member Data; “Guide: Features to Help You Control Your Feed and Conversations”; Our approach to building transparentand explainable AI systems, Suggested Posts in Feed. During earlier reporting periods LinkedIn collated and expanded upon existing resources to further explain the main parameters of LinkedIn recommender systems and options provided to users to influence and control these recommender systems. 

Additionally, LinkedIn addresses automated processing and relevancy in the LinkedInUser Agreementand it includes a link to the above referenced Help Centre article in Section 3.6 of the LinkedIn User Agreement, which section focuses on recommendations and automated processing.  During an earlier reporting period, LinkedIn launched a new setting for members to control the default for how their LinkedIn feed is presented to them.  Members can now change their preferred feed view from “most relevant first” to “most recent first”.  “Most relevant first” means that LinkedIn will use data from the member’s profile and LinkedIn activity data to rank feed content based on the member’s interests.  “Most recent first” means that LinkedIn will not use the member’s profile and LinkedIn activity data to rank feed content and will instead show updates from the member’s network in reverse chronological order.

As reported in an earlier report, in August 2023, LinkedIn launched two new experiences in the EU. Additional detail is included below:

·       LinkedIn launched a revised and expanded experience to enable Members to change how their Feed experience is presented to them.  The choice is presented in the Feed (on desktop, mobile app, and mobile web) and it also points members to the setting referenced above where members can change the default sort of their Feed. Members can toggle between the following two choices: “most relevant first” or “most recent first.” The default sort option is “most relevant first.” If the Member toggles to “most recent first,” that choice will only persist for the current feed view on that particular device.  
·       LinkedIn also launched a new setting within a Member’s Account Preferences settings so Members can change the default sort option from “most relevant first” to “most recent first.” Changing that setting will persist across sessions and devices. Members can learn more about this experience and the setting in our Help Center.