LinkedIn

Report March 2025

Submitted
Commitment 7
Relevant Signatories commit to put proportionate and appropriate identity verification systems in place for sponsors and providers of advertising services acting on behalf of sponsors placing political or issue ads. Relevant signatories will make sure that labelling and user-facing transparency requirements are met before allowing placement of such ads.
We signed up to the following measures of this commitment
Measure 7.3
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
No
If yes, list these implementation measures here
Not applicable 
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
No
If yes, which further implementation measures do you plan to put in place in the next 6 months?
Not applicable 
Measure 7.3
Relevant Signatories will take appropriate action, such as suspensions or other account-level penalties, against political or issue ad sponsors who demonstrably evade verification and transparency requirements via on-platform tactics. Relevant Signatories will develop - or provide via existing tools - functionalities that allow users to flag ads that are not labelled as political.
QRE 7.3.1
Relevant Signatories will report on the tools and processes in place to request a declaration on whether the advertising service requested constitutes political or issue advertising.
As set out in QRE 5.1.1, LinkedIn’s Advertising Policies prohibit political advertising. Before submitting a campaign, customers must agree that their ad complies with LinkedIn’s policies.

As detailed in QRE 2.3.1, LinkedIn has implemented both automated and manual systems to help ensure that advertising on the platform complies with its Advertising Policies, and that ads that do not comply with its policies are removed. These enforcement systems apply equally to prohibited political advertising, as well as other violations of LinkedIn’s Advertising Policies. 

In addition to LinkedIn’s pre-emptive enforcement, LinkedIn members may also report ads that they believe violate LinkedIn’s advertising policies, and when members report ads LinkedIn’s advertising review team reviews them. To report an ad, members can click on the three-dot icon in the upper right-hand corner of every ad and select the “Hide or report this ad” option. 
QRE 7.3.2
Relevant Signatories will report on policies in place against political or issue ad sponsors who demonstrably evade verification and transparency requirements on-platform.
As set out in QRE 5.1.1, LinkedIn’s Advertising Policies prohibit political advertising. Ads that do not comply with LinkedIn’s Advertising Policies are removed.