LinkedIn

Report March 2025

Submitted
Commitment 4
Relevant Signatories commit to adopt a common definition of "political and issue advertising".
We signed up to the following measures of this commitment
Measure 4.1 Measure 4.2
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
No
If yes, list these implementation measures here
Not applicable
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
No
If yes, which further implementation measures do you plan to put in place in the next 6 months?
Not applicable
Measure 4.1
Relevant Signatories commit to define "political and issue advertising" in this section in line with the definition of "political advertising" set out in the European Commission's proposal for a Regulation on the transparency and targeting of political advertising.
QRE 4.1.1
Relevant Signatories will declare the relevant scope of their commitment at the time of reporting and publish their relevant policies, demonstrating alignment with the European Commission's proposal for a Regulation on the transparency and targeting of political advertising.
LinkedIn’s Advertising Policies do not allow political advertising, and LinkedIn has not allowed political advertising since 2018. 

Among other things, LinkedIn Advertising policies prohibit “ads advocating for or against a particular candidate, party, or ballot proposition or otherwise intended to influence an election outcome” and “ads fundraising for or by political candidates, parties, political action committees or similar organisations, or ballot propositions.” In addition, LinkedIn’s Advertising Policies prohibit certain types of advertisements that might be considered issue based. For example, “ads exploiting a sensitive political issue even if the advertiser has no explicit political agenda” are also prohibited.

QRE 4.1.2
After the first year of the Code's operation, Relevant Signatories will state whether they assess that further work with the Task-force is necessary and the mechanism for doing so, in line with Measure 4.2.
Microsoft looks forward to the full entry into application of the Regulation on Transparency and Targeting of Political Advertising and the associated upcoming common guidance to be issued in accordance with Art. 8.2 of the Regulation.