LinkedIn

Report March 2025

Submitted
Commitment 3
Relevant Signatories involved in buying, selling and placing digital advertising commit to exchange best practices and strengthen cooperation with relevant players, expanding to organisations active in the online monetisation value chain, such as online e-payment services, e-commerce platforms and relevant crowd-funding/donation systems, with the aim to increase the effectiveness of scrutiny of ad placements on their own services.
We signed up to the following measures of this commitment
Measure 3.1 Measure 3.2 Measure 3.3
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
No
If yes, list these implementation measures here
Not applicable
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
No
If yes, which further implementation measures do you plan to put in place in the next 6 months?
Not applicable 
Measure 3.1
Relevant Signatories will cooperate with platforms, advertising supply chain players, source-rating services, services that provide indicators of trustworthiness, fact-checking organisations, advertisers and any other actors active in the online monetisation value chain, to facilitate the integration and flow of information, in particular information relevant for tackling purveyors of harmful Disinformation, in full respect of all relevant data protection rules and confidentiality agreements.
QRE 3.1.1
Signatories will outline how they work with others across industry and civil society to facilitate the flow of information that may be relevant for tackling purveyors of harmful Disinformation.
As discussed as part of QRE 2.2.1, LinkedIn works with numerous partners to facilitate the flow of information to tackle purveyors of disinformation, including disinformation spread by state-sponsored and institutional actors. 

LinkedIn maintains an internal Trust and Safety team composed of threat investigators and intelligence analysts to address disinformation. This team works with peers and other stakeholders, including our Artificial Intelligence modelling team, to identify and remove nation-state actors and coordinated inauthentic campaigns. LinkedIn conducts investigations into election-related influence operations and nation-state targeting including continued information sharing on threats with industry peers and Law Enforcement on a regular basis. LinkedIn works with peer companies and other stakeholders to receive and share indicators related to fake accounts created by state-sponsored actors, such as confirmed Tactics, Techniques, and Protocols (TTPs) and Indicators of Compromise (IOC). This exchange of information leads to a better understanding of the incentives of sophisticated and well-funded threat actors and how they evolve their TTPs to achieve those goals, which assists LinkedIn in their identification and removal.  Any associated disinformation content is verified by our internal or external fact-checkers, and coordinated inauthentic behaviours (CIBs) are also removed by our Trust and Safety team.

LinkedIn, along with its parent company, Microsoft, is heavily involved in threat exchanges. These threat exchanges take various forms, such as: 1) regular discussion amongst industry peers to discuss high-level trends and campaigns; and, 2) one-on-one engagement with individual peer companies to discuss TTPs and IOCs. This exchange of information leads to a better understanding of the incentives of sophisticated and well-funded threat actors and how they evolve their TTPs to achieve those goals, which assists us in their identification and removal. 

LinkedIn always stands ready to receive and investigate any leads we receive from peers and other external stakeholders. In addition to one-on-one engagement with peers, we also consume intelligence from vendors and investigate any TTPs and IOCs made available in peer disclosures. In turn, we also regularly release information about disinformation on our platform in publicly-available transparency reports and blog posts.