LinkedIn

Report March 2025

Submitted
Commitment 1
Relevant signatories participating in ad placements commit to defund the dissemination of disinformation, and improve the policies and systems which determine the eligibility of content to be monetised, the controls for monetisation and ad placement, and the data to report on the accuracy and effectiveness of controls and services around ad placements.
We signed up to the following measures of this commitment
Measure 1.1 Measure 1.2 Measure 1.3 Measure 1.4 Measure 1.5 Measure 1.6
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
No

If yes, list these implementation measures here

Not applicable
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
Yes
If yes, which further implementation measures do you plan to put in place in the next 6 months?
LinkedIn plans to continue to assess its policies and services and to update them as warranted.


Measure 1.1
Relevant Signatories involved in the selling of advertising, inclusive of media platforms, publishers and ad tech companies, will deploy, disclose, and enforce policies with the aims of: - first avoiding the publishing and carriage of harmful Disinformation to protect the integrity of advertising supported businesses - second taking meaningful enforcement and remediation steps to avoid the placement of advertising next to Disinformation content or on sources that repeatedly violate these policies; and - third adopting measures to enable the verification of the landing / destination pages of ads and origin of ad placement.


QRE 1.1.1
Signatories will disclose and outline the policies they develop, deploy, and enforce to meet the goals of Measure 1.1 and will link to relevant public pages in their help centres.
LinkedIn prohibits misinformation and disinformation on its platform, whether in the form of organic content or in the form of advertising content. LinkedIn’s Professional Community Policies,which apply to all content on LinkedIn’s platform, expressly prohibit false and misleading content, including misinformation and disinformation:

  • Do not share false or misleading content. Do not share content that is false, misleading, or intended to deceive. Do not share content to interfere with or improperly influence an election or civic process. Do not share content that directly contradicts guidance from leading global health organisations and public health authorities; including false information about the safety or efficacy of vaccines or medical treatments. Do not share content or endorse someone or something in exchange for personal benefit (including personal or family relationships, monetary payment, free products or services, or other value), unless you have included a clear and conspicuous notice of the personal benefit you receive and have otherwise complied with our Advertising Policies.
  
LinkedIn provides specific examples of false and misleading content that violates its policy via a Help Center article on False or Misleading Content.  

LinkedIn’s Advertising Policiesincorporate the Professional Community Policies provision, and similarly prohibit misinformation and disinformation. In addition, LinkedIn’s Advertising Policies also prohibit fraudulent and deceptive ads, and require that claims in an ad have factual support:  

  • Fraud and Deception: Ads must not be fraudulent or deceptive. Your product or service must accurately match the content of your ad. Any claims in your ad must have factual support. Do not make deceptive or inaccurate claims about competitive products or services. Do not imply you or your product are affiliated with or endorsed by others without their permission. Additionally, make sure to disclose any pertinent partnerships when sharing advertising content on LinkedIn. Do not advertise prices or offers that are inaccurate - any advertised discount, offer or price must be easily discoverable from the link in your ad.  

Of note, unlike some other platforms, LinkedIn does not allow members to monetise or run ads against their content, nor does it offer a member ad revenue share program. Thus, members publishing disinformation on LinkedIn are not able to monetise that disinformation or collect advertising revenue via LinkedIn. LinkedIn has instead reported the number of ads it restricted on its platform during the period.  
SLI 1.1.1
Signatories will report, quantitatively, on actions they took to enforce each of the policies mentioned in the qualitative part of this service level indicator, at the Member State or language level. This could include, for instance, actions to remove, to block, or to otherwise restrict advertising on pages and/or domains that disseminate harmful Disinformation.
The table below reports metrics concerning ads LinkedIn restricted under the misinformation policies in QRE 1.1.1.   

The metrics include:   

1.      the number of ads LinkedIn restricted under the misinformation policies in QRE 1.1.1 between 1 July – 31 December 2024, broken out by EEA Member State;  
2.      the number of impressions those ads received before they were restricted. The metrics are assigned to EEA Member State based on the primary country targeting of the ad.   

No ads were restricted under the misinformation policies in QRE 1.1.1 between 1 July - 31 December 2024.   
The following factors may contribute to the number of ads reported by LinkedIn being lower than other platforms:  
-        LinkedIn is primarily a business-to-business advertising platform – that is, businesses marketing their products and services to other businesses and members in a professional capacity.  
-        Related, because of the business-to-business nature of LinkedIn’s advertising platform, ads on LinkedIn may cost more than ads in other settings, impacting the ads run on LinkedIn. 

SLI 1.1.2
Please insert the relevant data
Following the methodology developed by the Task-force Subgroup on Ad Scrutiny, this SLI considers the impressions to ads or sources that were blocked and applies an agreed-upon conversion factor to those impressions.

As reported above, LinkedIn restricted 0 ads between 1 July – 31 December 2024 under its misinformation policies in QRE 1.1.1. 

We calculated the approximate financial value in the table by using a “blended CPM” value and the following equation: 
 
(Impressions/1000) x Blended CPM; where CPM means “Cost Per Mille.”