Microsoft Bing

Report September 2026

Submitted
Commitment 20
Relevant Signatories commit to empower users with tools to assess the provenance and edit history or authenticity or accuracy of digital content.
We signed up to the following measures of this commitment
Measure 20.2
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
Yes
If yes, list these implementation measures here
Microsoft has continued to improve content provenance measures on its AI image and video generation features, including Bing Image Creator and Bing Video Creator 
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
Yes
If yes, which further implementation measures do you plan to put in place in the next 6 months?
Microsoft expects to continue its important work in content provenance tools and ways to help counter harmful AI-generated content. Microsoft is helping to build public trust in digital content through its leadership in the Coalition for Content Provenance and Authenticity (C2PA). A multistakeholder initiative, we are partnering with civil society organizations and industry partners in developing technical standards to certify the origin and integrity of media. These standards are integrated into Microsoft’s AI-generated image services and are helping partners verify if image content was created using AI. In addition, Microsoft has available through Microsoft Foundary a tool available to check if Microsoft AI products were used to create AI images.

 

Bing will also be implementing machine-readable watermarking and provenance measures for AI-generated content to meet EU AI Act Article 50 requirements 
Measure 20.2
Relevant Signatories will take steps to join/support global initiatives and standards bodies (for instance, C2PA) focused on the development of provenance tools.
QRE 20.2.1
Relevant Signatories will provide details of global initiatives and standards bodies focused on the development of provenance tools (for instance, C2PA) that signatories have joined, or the support given to relevant organisations, providing links to organisation websites where possible.
Microsoft is helping to build public trust in digital content through its leadership in the Coalition for Content Provenance and Authenticity (C2PA). A multistakeholder initiative, we are partnering with civil society organizations and industry partners in developing technical standards to certify the origin and integrity of media. These standards are being integrated into Microsoft’s AI-generated image services and are helping partners verify if image content was created using AI.