Transparency Center

Report March 2025

Submitted

Commitment 22

Relevant Signatories commit to provide users with tools to help them make more informed decisions when they encounter online information that may be false or misleading, and to facilitate user access to tools and information to assess the trustworthiness of information sources, such as indicators of trustworthiness for informed online navigation, particularly relating to societal issues or debates of general interest.

We signed up to the following measures of this commitment

Measure 22.1 Measure 22.2 Measure 22.3 Measure 22.7

In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?

If yes, list these implementation measures here

Not applicable

Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?

If yes, which further implementation measures do you plan to put in place in the next 6 months?

Bing regularly evaluates opportunities to improve its product and educate users on the trustworthiness and limitations of AI.

Measure 22.2

Relevant Signatories will give users the option of having signals relating to the trustworthiness of media sources into the recommender systems or feed such signals into their recommender systems.

QRE 22.2.1

Relevant Signatories will report on whether and, if relevant, how they feed signals related to the trustworthiness of media sources into their recommender systems, and outline the rationale for their approach.

Bing Search utilizes a variety of signals – including from trusted third parties as one of several means to help determine the authority score of a given website and rank it accordingly in search results.

Bing Search also relies upon signals to help ensure that its search systems and features, such as auto-suggest and related search functions, direct users to high authority, trustworthy results and do not inadvertently suggest low authority or misleading content.

The above mechanisms and the Bing algorithm’s emphasis on promoting high authority content are applied equally to the new Bing generative AI features to help ensure that users are protected from inadvertently being exposed to harmful or low authority information in the new Bing experience.