Microsoft Advertising

Report March 2026

Submitted

Executive Summary 


Microsoft Ireland Operations Limited, the provider of Microsoft Advertising in the European Union (EU), submits this report outlining its implementation of the commitments under the Code of Conduct on Disinformation for the full calendar year 2025 (“reporting period”). Microsoft is committed to preventing the misuse of advertising services to disseminate or monetize disinformation and to supporting broader efforts to protect the integrity of the information ecosystem. 

Microsoft Advertising serves ads displayed on Bing Search, other Microsoft services, and third‑party properties. The platform connects advertisers, who provide advertising content, and with publishers, who display these advertisements on their services. To mitigate the risk of disinformation, Microsoft Advertising applies distinct policies and enforcement measures to advertisers and publishers, including restrictions on non‑compliant content and placements and actions against parties that fail to comply with applicable requirements.

During the reporting period, Microsoft Advertising continued to apply these policies and enforcement measures, focusing on targeted, policy‑based enforcement supported by transparency and cooperation with relevant stakeholders, consistent with the role of advertising services in the information ecosystem. Microsoft Advertising will continue to evaluate and refine its policies, enforcement processes, and reporting practices in line with the Code’s commitments and evolving risks.

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Commitment 37
Signatories commit to participate in the permanent Task-force. The Task-force includes the Signatories of the Code and representatives from EDMO and ERGA. It is chaired by the European Commission, and includes representatives of the European External Action Service (EEAS). The Task-force can also invite relevant experts as observers to support its work. Decisions of the Task-force are made by consensus.
We signed up to the following measures of this commitment
Measure 37.1 Measure 37.4 Measure 37.5 Measure 37.6
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
If yes, list these implementation measures here
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
If yes, which further implementation measures do you plan to put in place in the next 6 months?
Measure 37.6
Signatories agree to notify the rest of the Task-force when a Commitment or Measure would benefit from changes over time as their practices and approaches evolve, in view of technological, societal, market, and legislative developments. Having discussed the changes required, the Relevant Signatories will update their subscription document accordingly and report on the changes in their next report.
QRE 37.6.1
Signatories will describe how they engage in the work of the Task-force in the reporting period, including the sub-groups they engaged with.
Microsoft Advertising has actively engaged in and contributed to all the Task-force Plenary meetings as well as to the meetings of all Sub-groups and Working Groups relevant to its subscription that were active during this reporting cycle.