Microsoft Advertising

Report March 2025

Submitted
Commitment 1
Relevant signatories participating in ad placements commit to defund the dissemination of disinformation, and improve the policies and systems which determine the eligibility of content to be monetised, the controls for monetisation and ad placement, and the data to report on the accuracy and effectiveness of controls and services around ad placements.
We signed up to the following measures of this commitment
Measure 1.1 Measure 1.2 Measure 1.3 Measure 1.5 Measure 1.6
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
No
If yes, list these implementation measures here
Not applicable
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
Yes
If yes, which further implementation measures do you plan to put in place in the next 6 months?
Microsoft Advertising plans to continue to assess its policies, services and accreditations to update them as warranted. 
Measure 1.1
Relevant Signatories involved in the selling of advertising, inclusive of media platforms, publishers and ad tech companies, will deploy, disclose, and enforce policies with the aims of: - first avoiding the publishing and carriage of harmful Disinformation to protect the integrity of advertising supported businesses - second taking meaningful enforcement and remediation steps to avoid the placement of advertising next to Disinformation content or on sources that repeatedly violate these policies; and - third adopting measures to enable the verification of the landing / destination pages of ads and origin of ad placement.


QRE 1.1.1
Signatories will disclose and outline the policies they develop, deploy, and enforce to meet the goals of Measure 1.1 and will link to relevant public pages in their help centres.
Microsoft Advertising prohibits misinformation and disinformation on its network. 
 
As reported in QRE 1.2.1, Microsoft Advertising works with selected, trustworthy publishing partners and requires these partners to abide by strict brand safety-oriented policies to avoid providing revenue streams to websites engaging in misleading, deceptive, harmful, or insensitive behaviours.

Additionally, Microsoft Advertising has network-wide policies to avoid the publishing and carriage of harmful Disinformation and the placement of advertising next to Disinformation content. Such policies prohibit ads or sites that contain or lead to Disinformation. To enforce this policy, “We may use a combination of internal signals and trusted third-party data or information sources to reject, block, or take down ads or sites that contain disinformation or send traffic to pages containing disinformation. We may block at the domain level landing pages or sites that violate this policy.” Please see here for our main policy page.

SLI 1.1.1
Signatories will report, quantitatively, on actions they took to enforce each of the policies mentioned in the qualitative part of this service level indicator, at the Member State or language level. This could include, for instance, actions to remove, to block, or to otherwise restrict advertising on pages and/or domains that disseminate harmful Disinformation.
Microsoft Advertising assesses the impact of its actions by reporting on the individual ads that we prevented from monetizing on web properties participating in the Microsoft Advertising network (i.e., “publisher sites” that use the Microsoft Advertising services to display ads on their properties), and the number web domains that we blocked from participating in our ad network. We focus our reporting on the number of instances where ads would have been served but have been restricted from serving, thus eliminating an “impression”. Below we define this methodology as a count of Page Views.

- “Page Views” represents the number of pages viewed in which we prevented an ad from being served. This means that we proactively blocked ads before they may be shown to a consumer. Please see SLI 1.1.2 for the Euro value of ads demonetized associated with this Page Views data.
- “Domain” represents the number of web domains which received at least one page view in a Member State. Since Microsoft Advertising blocks domains across all regions (meaning, we don’t break down the blocks at the individual country level because we apply the same globally), we are reporting on the overall number across all Member States for the current reporting period. 

Country Page Views Domain
Austria 460,850
Belgium 0
Bulgaria 3,504
Croatia 5,079
Cyprus 3,950
Czech Republic 75,076
Denmark 95,138
Estonia 1,438
Finland 0
France 1,784,624
Germany 4,418,339
Greece 0
Hungary 11,815
Ireland 326,844
Italy 8,256,291
Latvia 468
Lithuania 1,386
Luxembourg 0
Malta 3,032
Netherlands 0
Poland 23,777
Portugal 0
Romania 20,952
Slovakia 0
Slovenia 0
Spain 0
Sweden 0
Iceland 0
Liechtenstein 0
Norway 96,441
Total EU 15,492,563 158
Total EEA 15,589,004 158