Our Election Risk Management Processes
We have a dedicated team responsible for driving Meta’s cross-company election integrity efforts, leveraging experts from a full range of business functions to foster a holistic approach to tackling election-related risks. Those functions include colleagues in Meta’s intelligence, data science, product and engineering, research, operations, content and public policy, and legal teams.
Building on our experience of the 2024 European Parliament (EP) Elections, we continued to conduct in depth preparations and risk assessments for elections covered in this reporting period, deploy mitigation measures and utilise our Election Operation Centres established to address risks in real time ahead of the elections day.
We continued to work closely with a full range of external stakeholders to inform our processes and procedures ahead of elections. This included collaboration with Member State Digital Service Coordinators (DSCs), national authorities, electoral bodies, as well as taking part in the EU Code of Practice (“CoP”)
Rapid Response System. As part of the rapid response system framework, we onboarded designated civil society organisations and fact checkers to our direct escalation channels to report time sensitive content, accounts or trends that could threaten the integrity of the electoral process.
Overview of Cooperation with External Stakeholders and Election Integrity Efforts
Meta engages with a full range of external stakeholders to inform our processes and procedures as part of our day-to-day business, and this practice continued during our election preparation and integrity efforts for Germany, Romania, Portugal and Poland. Meta values the networks and channels we have with our external stakeholders to work together in identifying risks on our platforms, and as such, we have welcomed many of the Election Guidelines recommending cooperation and points of contact with national authorities, civil society organisations, and others.
Germany
External engagement and election preparations started in the second half of 2023 as part of Meta’s overall 2024 EU Parliamentary election integrity efforts. For the 2025 German Federal elections, these efforts included participating in over 15 engagements with German and EU Level authorities including: the Ministry of Interior (MoI), the German Digital Service Coordinator (DSC) “BNetzA”, the German Government Election Taskforce, the Federal Office for Information Security (BSI), the Federal Returning Officer and German intelligence services. Many of these engagements took the form of bilateral meetings or round tables chaired by the German MoI, or the BNetzA in close partnership with the European Commission. We onboarded the German DSC to our direct regulatory reporting channel, as well as other relevant authorities such as the Federal Returning Officer, the BSI or the For the German election taskforce.
Meta also participated in the
'DSA Stress Test: Tabletop Exercise on German Elections' organised by the German DSC, BNetzA, and the European Commission. The event brought together representatives from social media platforms, as well as national authorities and civil society organisations, who took part in the stress test exercise.
In close partnership with the BSI, Meta organised a capability building session reaching more than 90 MPs, members of Parliamentary Groups as well as candidates. The training focussed on Meta’s election preparedness narrative, our advertising and organic best practices, business messaging and general safety updates to raise awareness of security threats and possible misinformation and disinformation campaigns around the elections.
Ahead of the German Elections, we also partnered with the German Returning Officer to support their “Get out the vote” campaign through ad credits, reaching almost 18 million users and more than 26 million video plays.
Overview of partners and notifications received during the Rapid Response Implementation period (6 February to 5 March):
- Number of onboarded non-platform signatories to our direct reporting channels: 6.
- Number of reports received during the election period through the rapid response system: 18.
Voter Information Units and Election Day Information Features
We remain focused on providing users with reliable election information while combating misinformation across languages. That is why we continue to connect people with details about the election for their Member State through in-app notifications, where legally permitted. We proactively point users to reliable information on the electoral process through in-app ‘Voter Information Units (VIU)’ and ‘Election Day Information’ reminders (EDR).
FacebookVIU Reach: Over 17.4 millionEDR Reach: Over 11.3 million | InstagramVIU Reach: Over 29.5 millionEDR Reach: Over 23.4 million
Romania (First Round and Run Off)
The election preparations efforts for Romania started in the second half of 2023 as part of the overall 2024 EU Parliamentary elections preparation efforts, and continued until the 2025 Presidential election. Meta engaged with a full range of external stakeholders to inform our processes and procedures. This included regular engagement with Romania’s Permanent Electoral Authority (PEA), the Romanian Digital Service Coordinator “AnCOM,” the Ministry of Digitalisation, Research and Innovation, the Ministry of Interior, the Cyber Security Directorate (DNSC) and the Audiovisual Council, all of whom were onboarded to our direct regulatory escalation channels where they were able to report content.
As an active member of the EU Code of Practice on Disinformation Taskforce’s Working Group on Elections, we took part in its
Rapid Response System. Through this, we were regularly in touch with civil society organisations from Romania through various meetings and roundtables organised by the Disinformation working group. In addition to this, we also participated in a Stress Test organised by AnCOM in Bucharest, alongside national authorities, civil society and other very large online platforms.
Meta also engaged Romanian Political Parties in advance by organising online training sessions on our policies and products, including how to contact Meta in case of an escalation. Meta also created a direct escalation channel for 5 Romanian partners to report Community Standards violations and unlawful content, and collaborated with the Electoral Body to support civic engagement for Romanian users and connect people with reliable information about voting.
Overview of partners and notifications received during the Rapid Response Implementation period: (7 April to 25 May)
Number of onboarded non-platform signatories to our direct reporting channels: 7.- Number of reports received during the election period: 60.
Voter Information Units and Election Day Information Features
FacebookFirst RoundEDR Reach: Over 6.9 millionRunoff EDR Reach: Over 7.2 million | Instagram First round:EDR Reach: Over 3.0 millionRunoff EDR Reach: Over 2.9 million
Portugal
Election preparations efforts for the 2025 Portugal election started in the first half of 2024, following the announcement of the snap election. This included establishing formal communication channels with the Portugal Electoral Commission (CNE), the Portuguese Digital Service Coordinator, “ANACOM,”and comprehensive outreach to each political party to ensure that political parties and candidates' teams were aware of the critical resources, policies, and escalation channels.
Meta also supported civic engagement for Portuguese users by collaborating with the Portuguese Electoral Body to connect people with reliable information about voting. In the lead up to the election and on the election day, Meta showed on top of feed notifications on both Facebook and Instagram to all users in Portugal to redirect them to their website.
Overview of partners and notifications received during the Rapid Response Implementation period (7 April to 25 May):
- Number of onboarded non-platform signatories to our direct reporting channels: 2.
- Number of reports received during the election period: 2.
Voter Information Units and Election Day Information Features
FacebookVIU Reach: Over 4.6 millionEDR Reach: Over 3.3 million | InstagramVIU Reach: Over 5.2 millionEDR Reach: Over 4.3 million
Poland
Meta conducted a series of targeted initiatives to enhance external collaboration with key stakeholders ahead of the Polish election, engaging close to 200 stakeholders from across government, politics, academia, and NGOs. This included engagements and workshops with: the National Electoral Office, representatives from the Cybersecurity Directorate, Internal Intelligence, Counter Espionage, and Police HQ to streamline cooperation in processing data requests and escalations. We also conducted engagements with the Polish Research and Academic Computer Network (NASK) and Ministry of Foreign Affairs to aid understanding of our content escalation channel and provide training on key content policies to improve moderation and reporting.
In addition to this, one-on-one workshops with teams from each registered presidential candidate were arranged by Meta. These sessions focused on clarifying our policies, establishing communication channels, and providing access to "Meta Support Pro" for priority technical issue resolution. Training was also provided to the Polish Ministries, including with the Chancellery of the Prime Minister, to train their communication teams on effective cybersecurity incident prevention.
As part of the rapid response system, Meta maintained regular contact with civil society organisations and created a direct escalation channel for Polish partners to report Community Standard violating and unlawful content. This included: Alliance4europe, CEE Digital Democracy Watch, GLOBSEC and DEMAGOG.
Overview of partners and notifications received during the Rapid Response Implementation period (22 April to 24 June 2025):
- Number of onboarded non-platform signatories to our direct reporting channels: 4.
- Number of reports received during the election period: 14.
Voter Information Units and Election Day Information Features
FacebookFirst RoundEDR Reach: Over 12.8 millionRunoff EDR Reach: Over 12.4 million | InstagramFirst RoundEDR Reach: Over 7.3 millionRunoff EDR Reach: Over 7.0 million
Responsible Approach to Gen AI
Meta’s approach to responsible AI is another way that we are safeguarding the integrity of elections globally, including for the EU national elections.
Community Standards, Fact-Checking, and AI Labelling:
Meta’s Community Standards and
Advertising Standards apply to all content, including content generated by AI. AI-generated content is also eligible to be reviewed and rated by Meta’s third-party fact-checking partners, whose
rating options allow them to address various ways in which media content may mislead people, including but not limited to media that is created or edited by AI.
Meta labels photorealistic images created using Meta AI, as well as AI-generated images from certain content creation tools.
Meta has begun labelling a wider range of video, audio, and image content when we detect industry-standard AI image indicators or when users disclose that they are uploading AI-generated content. Meta requires people to use this disclosure and label tool when they post organic content with a photorealistic video or realistic-sounding audio that was digitally created or altered, and may apply penalties if they fail to do so. If Meta determines that digitally created or altered image, video, or audio content creates a particularly high risk of materially deceiving the public on a matter of importance, we may add a more prominent label, so that people have more information and context.
Continuing to Foster AI Transparency through Industry Collaboration:
Meta has also been working with other companies in the tech industry on common standards and guidelines. Meta Platforms, Inc. is a member of the
Partnership on AI, for example, and signed onto the tech accord designed to combat the spread of deceptive AI content in 2024 elections globally. Meta receives information from Meta Platforms, Inc. in the progress of these initiatives, and benefits from these partnerships when addressing the risks of manipulated media.