Messenger

Report March 2026

Submitted
Commitment 6
Relevant Signatories commit to make political or issue ads clearly labelled and distinguishable as paid-for content in a way that allows users to understand that the content displayed contains political or issue advertising.
We signed up to the following measures of this commitment
Measure 6.5
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
Yes
If yes, list these implementation measures here
As announced in July 2025, since October 6, 2025, Meta no longer allows political, electoral and social issue ads on our platforms in the EU, given the unworkable requirements and legal uncertainties introduced by the EU’s Transparency and Targeting of Political Advertising regulation.
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
N/A
If yes, which further implementation measures do you plan to put in place in the next 6 months?
N/A
Measure 6.5
Relevant Signatories that provide messaging services will, where possible and when in compliance with local law, use reasonable efforts to work towards improving the visibility of labels applied to political advertising shared over messaging services. To this end they will use reasonable efforts to develop solutions that facilitate users recognising, to the extent possible, paid-for content labelled as such on their online platform when shared over their messaging services, without any weakening of encryption and with due regard to the protection of privacy.
Messenger
QRE 6.5.1
Relevant Signatories will report on any solutions in place to empower users to recognise paid-for content as outlined in Measure 6.5.
As announced in July 2025, since October 6, 2025, Meta no longer allows political, electoral and social issue ads on our platforms in the EU, given the unworkable requirements and legal uncertainties introduced by the EU’s Transparency and Targeting of Political Advertising regulation.