Logically

Report March 2025

Submitted
Logically is a technology company that delivers powerful Artificial Intelligence and Machine Learning solutions to tackle the toughest modern information challenges. We have developed a suite of products to help government, trust and safety teams, and enterprises gain comprehensive insights into the increasingly complex information landscape. We also operate one of the world’s largest fact-checking teams under our independent subsidiary, Logically Facts, which was created as a separate division in April 2023. 

Our team of award-winning data scientists, engineers, analysts, developers and investigators possess deep domain expertise in the dynamics of misleading content, deceptive behaviour and harmful online narratives. The team is united by the company’s mission to build advanced Artificial Intelligence to give organisations a decisive information advantage in combating threats online. Our OSINT team produces deep-dive investigations and reports on disinformation, including on foreign information manipulation and interference. Logically Facts publishes frequent indepth  fact checks, in addition to more detailed analyses of particular developments. 

Our Signatoryship to the EU Code of Practice on Disinformation allows us to contribute to the development and post-implementation monitoring of industry-drafted self-regulatory standards to fight threats to information integrity. We have opted into Commitments that are geared towards countering the tactics employed by online threat actors, boosting the impact of fact-checking operations and enhancing media literacy. This report will demonstrate how we adhere to those Commitments. 

Commitment 14: This Commitment asks Signatories to outline the policies they have against the tactics, techniques and procedures (TTPs) employed by actors of disinformation. Logically does not provide a user-to-user service where such TTPs could manifest and so we do not have explicit policies against them. However, while we do not conduct policing actions against malicious actors, we do publish fact-checks and OSINT investigations that spotlight any TTPs employed, thereby providing case studies that can feed evidence-based policies by platforms or governments. The investigations we highlight in this report exemplify our identification of TTPs e.g. increased use of messaging platforms to control narratives as well as the amplification of content from fringe websites by hostile state actors. 

Commitment 16: This Commitment asks Signatories to provide qualitative examples of cross-platform migration tactics employed by actors of disinformation to circumvent moderation policies, engage different audiences or coordinate action on platforms with less scrutiny. Logically’s case studies demonstrate the way in which different kinds of disinformation actors migrated to different kinds of platforms depending on the kind of content they were looking to spread. For e.g., while Telegram and Rumble became new homes for far right extremists and Covid-19 conspiracy theories to begin disseminating content, climate misinformation began to be spread from blogging sites like Substack or Medium

Commitment 17: This Commitment asked Signatories to report on the media literacy activities they undertook throughout the reporting period. Logically Facts partnered with TikTok to provide media literacy training which was accessible in several European countries and the UK ahead of elections. It also conducted a number of other media literacy initiatives in Sweden and the UK.

Commitment 29: This Commitment sought for Signatories to detail their methodologies for tracking and analysing influence operations and disinformation campaigns. In response, Logically cited the investigative methodologies employed in specified case studies, and detailed our work on ethical standards and data governance. We intend to keep our research contributions updated in the Transparency Centre, including via annual reporting under the Code.

Commitment 30: This Commitment asked Signatories to report on actions to facilitate fact-checking organisations’ cross-border collaboration. As a company with a dedicated fact-checking subsidiary, we have cited our involvement in the development of the European Fact-Checking Standards Network (EFCSN), our active cooperation with other organisations on specific fact-checks and subject matters, and our internal structural planning to prioritise such collaborations. We also demonstrated this commitment by participating in important events for the fact-checking community in 2024. 

Commitments 31, 34, 35 and 36: These Commitments sought information on how Signatories are contributing to the development of a repository of fact-checking content, as well as the Transparency Centre. Logically intends to contribute to these as and when we are called upon by the Taskforce. 

Commitment 33: In response to this Commitment to uphold ethical and transparency rules, we have cited our accreditation by the International Fact-Checking Network and our application to the EFCSN. We have also outlined our strict ethics and transparency policies, including our lists of prohibited clients and use cases, as well as the ways that we ensure our independence and non-partisanship. 

Commitment 37: This Commitment asked about the Signatories’ engagement with the Taskforce. Logically has remained steadfast in its engagement with the Taskforce. We continue to be part of four Subgroups, namely on the Empowerment of Fact-Checkers, the Integrity of Services, Generative AI, and on Elections. 

Commitment 38: This Commitment called for Signatories to outline the internal teams dedicated to ensuring compliance with the Code. Logically has indicated the titles of the team members responsible for overseeing compliance, as well as the processes carried out. This included internal cross-functional consultations and reviews of internal documentation and policies. 

2024 was a monumental year in Logically’s growth. We have expanded the scope of our threat detection product, Logically Intelligence®. We developed a new tool, Logically Accelerate to assist fact checkers and journalists search and analyse short-form videos. We have carried out a number of media literacy initiatives and have increased our resources dedicated to this activity accordingly. As experts in our field, we can help government, trust and safety teams and enterprises to monitor and mitigate harmful information threats at speed and at scale and empower the public with accurate information to build societal resilience. We intend to continue expanding and refining these efforts in line with our Commitments under the Code in the next scheduled reporting round.



Download PDF

Commitment 17
In light of the European Commission's initiatives in the area of media literacy, including the new Digital Education Action Plan, Relevant Signatories commit to continue and strengthen their efforts in the area of media literacy and critical thinking, also with the aim to include vulnerable groups.
We signed up to the following measures of this commitment
Measure 17.2 Measure 17.3
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
If yes, list these implementation measures here
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
If yes, which further implementation measures do you plan to put in place in the next 6 months?
Measure 17.2
Relevant Signatories will develop, promote and/or support or continue to run activities to improve media literacy and critical thinking such as campaigns to raise awareness about Disinformation, as well as the TTPs that are being used by malicious actors, among the general public across the European Union, also considering the involvement of vulnerable communities.
QRE 17.2.1
Relevant Signatories will describe the activities they launch or support and the Member States they target and reach. Relevant signatories will further report on actions taken to promote the campaigns to their user base per Member States targeted.
Logically Facts partnered with TikTok to feature media literacy videos on their EU election hubs for Ireland, Sweden, Finland, Denmark, Cyprus, Slovenia, Estonia, Malta and Latvia, in order to better prepare users to identify misinformation during the European elections. Redirection to these hubs was triggered by keyword searches related to the elections. Once triggered, users’ interface would point them to credible sources of information, as well as media literacy videos produced by Logically Facts. Crucially, these videos corresponded to the relevant EU language(s) for each of the aforementioned Member States. The Danish example can be found here

Logically Facts also partnered with TikTok to feature media literacy videos in the UK  for the local elections in May and the general elections in July to help users on how to spot and counter misinformation. More info here for the general election hub and for the local election here

In 2024, Logically Facts’ fact-checkers led some courses on how to verify information online organised by the Swedish media institute Fojo:

A course called "Go Verify! How to become a professional fact-checker" with Fojo Media Institute for the Swedish section of Yle in Helsinki, Finland. The course, conducted between March 4 and 6, 2024, taught participants how to do fact-checks, how to use digital verification tools, and how disinformation is spread.

In April 2024, we held a training workshop about TikTok for the Swedish anti-racism magazine EXPO in Stockholm, Sweden. We covered security, how the app works and its features, how we can use the algorithm to our advantage, and specifically, how you can do investigations on the app.

A fact-checker from Logically Facts conducted a three-day fact-checking course with Fojo Media Institute in Kalmar, Sweden,  between September 3 and 5, 2024, titled “Verify this—How to become a professional fact checker." 

In November, our Swedish fact-checkers were in Kalmar at the Swefactcheck conference "Media, power, and manipulation in a time of Generative AI," organized by the Fojo Media Institute. They led a session called "Fact-checking the Super election year: Our experiences and conclusions."

The head of Editorial Operations in UK and Europe was invited as a guest lecturer at City University in London in November to talk about how to use social media platforms as news gathering sources and how to fact-check the content online. 

The Editorial team of Logically Facts has contributed to a series of ethical journalism training programs that Impress, an independent press regulator in the UK, is putting together for the public. We have been interviewed for the topics on mis and disinformation, fake news and social media, disability and principles of ethical reporting.