QRE 19.1.1
Relevant Signatories will provide details of the policies and measures put in place to implement the above-mentioned measures accessible to EU users, especially by publishing information outlining the main parameters their recommender systems employ in this regard. This information should also be included in the Transparency Centre.
Meta publishes AI System Cards on the
Transparency Centre explaining how the Feed ranking system dynamically delivers a personalised experience. Users can interact with a simulation tool to test how ranking predictions work for hypothetical users.
Meta provides users with the following tools to control their Instagram experience:
Content controls:
- Sensitive Content Control — users adjust how much sensitive content they see across Feed, Explore, Search, Reels, and Accounts You Might Follow. The “More” option is unavailable for users under 18.
- "Not Interested" — removes a post immediately and reduces similar suggestions across Reels, Search, and other recommendation surfaces.
- Snooze Recommendations — pauses suggested posts in Feed for 30 days.
- Hidden Words — hides content with specified words, phrases, emojis, or hashtags from recommendations in captions and hashtags.
- Mute — stops seeing an account’s content without unfollowing.
- Your Algo — users can request to see more or less of their interests in their suggested content on Reels, Feed and Explore.
- Feed controls:
- Following & Favourites Feeds — users add up to 50 accounts to Favourites; posts appear higher and can be viewed in a dedicated feed with no suggested posts.
Meta continuously analyses integrity risks on its platforms and adjusts transparency and recommender tools as part of an ongoing improvement process.
