The Code
Signatories
Reports
Prospective Signatories
Structural Indicators
Elections
Incidents and Crises
Report
September 2026
Submitted
Advertising
Commitment 1
Commitment 2
Commitment 3
Political Advertising
Integrity of Services
Empowering Users
Empowering Researchers
Empowering fact-checkers
Transparency Centre
Permanent Task-Force
Monitoring of the Code
Crisis and Elections Response
Commitment 1
Relevant signatories participating in ad placements commit to defund the dissemination of disinformation, and improve the policies and systems which determine the eligibility of content to be monetised, the controls for monetisation and ad placement, and the data to report on the accuracy and effectiveness of controls and services around ad placements.
We signed up to the following measures of this commitment
Measure 1.3 Measure 1.5
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
No, we did not introduce any new measures during the reporting period.
If yes, list these implementation measures here
N/A
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
Yes, we plan to put further implementation measures in place in the next 6 months.
If yes, which further implementation measures do you plan to put in place in the next 6 months?
We are in the process of expanding advertiser delivery reports to more Instagram ad placements.
We plan to expand integrations with our third-party partners to introduce additional functionality.
Measure 1.3
Measure 1.5
Measure 1.3
Relevant Signatories responsible for the selling of advertising, inclusive of publishers, media platforms, and ad tech companies, will take commercial and technically feasible steps, including support for relevant third-party approaches, to give advertising buyers transparency on the placement of their advertising.
Instagram
QRE 1.3.1
Signatories will report on the controls and transparency they provide to advertising buyers with regards to the placement of their ads as it relates to Measure 1.3.
We continue to offer several
brand safety controls
to allow advertisers to have control over the placement of their advertising, including preventing ads from running alongside certain types of content on Instagram. Advertisers can
see and update brand safety settings
directly and these controls can be used in combination or on their own. See
here
for details.
These controls are transparent and advertisers can access details about
Meta's brand safety description of methodology
.
