Development and Stakeholder Engagement: Meta's fact-checking programme's rating types and labels were developed in close consultation with fact-checkers and misinformation experts, and may be refined through ongoing engagement with these stakeholders. Meta partners with independent third-party fact-checking organisations, certified through the IFCN or EFCSN, who review and rate content based on their independent research and reporting. Meta provides guidance to partners through dedicated Partner Managers who regularly communicate product and policy changes and share related training resources. Partners may communicate feedback or raise questions about the program to Meta’s Partner Managers.
Evidence-Based Monitoring and Improvement: Meta periodically monitors the performance of its fact-checking systems to inform ongoing improvements to the programme's design and deployment. Meta also gives Partners the ability to report any issues they’re encountering with the fact-checking systems through a dedicated support form, which kicks off a review by Meta’s teams.
User Needs and Effectiveness: By engaging with fact-checkers, content moderation experts, and independent organizations, Meta ensures its labelling and warning systems are responsive to evolving user needs and informed by evidence on label effectiveness.