Instagram

Report March 2026

Submitted
Commitment 19
Relevant Signatories using recommender systems commit to make them transparent to the recipients regarding the main criteria and parameters used for prioritising or deprioritising information, and provide options to users about recommender systems, and make available information on those options.
We signed up to the following measures of this commitment
Measure 19.1 Measure 19.2
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
No
If yes, list these implementation measures here
There have been no significant updates since the last submitted report.
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
No
If yes, which further implementation measures do you plan to put in place in the next 6 months?
N/A
Measure 19.1
Relevant Signatories will make available to their users, including through the Transparency Centre and in their terms and conditions, in a clear, accessible and easily comprehensible manner, information outlining the main parameters their recommender systems employ.
Instagram
QRE 19.1.1
Relevant Signatories will provide details of the policies and measures put in place to implement the above-mentioned measures accessible to EU users, especially by publishing information outlining the main parameters their recommender systems employ in this regard. This information should also be included in the Transparency Centre.
Meta publishes Instagram System Cards on the Transparency Center (https://transparency.meta.com/features/explaining-ranking/instagram-fee d/), explaining how the Feed ranking system dynamically delivers a personalised experience. Users can interact with a simulation tool to test how ranking predictions work for hypothetical users. 

Meta provides users with the following tools to control their Instagram experience:

Content controls: 

  • Sensitive Content Control (https://help.instagram.com/2731122607168995) — users adjust how much sensitive content they see across Feed, Explore, Search, Reels, Accounts You Might Follow, and Hashtag Pages. The "More" option is unavailable for users under 18. 
  • "Not Interested" — removes a post immediately and reduces similar suggestions across Reels, Search, and other recommendation surfaces.
  • Snooze Recommendations — pauses suggested posts in Feed for 30 days.
  • Hidden Words (https://help.instagram.com/700284123459336) — hides content with specified words, phrases, emojis, or hashtags from recommendations in captions and hashtags.
  • Mute — stops seeing an account's content without unfollowing.

Feed controls: 

  •  Following & Favorites Feeds — users add up to 50 accounts to Favorites; posts appear higher and can be viewed in a dedicated feed with no suggested posts.

Meta continuously analyses integrity risks on its platforms and adjusts transparency and recommender tools as part of an ongoing improvement process.