Instagram

Report March 2026

Submitted
Commitment 17
In light of the European Commission's initiatives in the area of media literacy, including the new Digital Education Action Plan, Relevant Signatories commit to continue and strengthen their efforts in the area of media literacy and critical thinking, also with the aim to include vulnerable groups.
We signed up to the following measures of this commitment
Measure 17.1 Measure 17.2 Measure 17.3
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
Yes 
If yes, list these implementation measures here
The key part of our approach to combat misinformation is providing tools and products that will contribute to a more resilient digital society, where people are able to critically evaluate information, make informed decisions about the content they see, and self-correct. Our strategy focuses on providing people with additional context and information on posts they see and connecting them with authoritative information. Below are some examples of that work relevant to the European Union. 

  •  Meta published its first Media Literacy Annual Plan on 21 July 2025, which set out its current approach to media literacy and the products and features we make available to users of Facebook and Instagram. 
  •  In 2025, Meta launched a campaign that ran in Ireland, France, Spain, Italy and the Netherlands which aimed to increase awareness of new tools available on Instagram to protect Youth well-being. These tools included private accounts, additional messaging and sensitive content restrictions, time limit reminders and sleep mode. 
  •  As part of our global anti-scam awareness campaign to protect people online, we share relevant product tools across Instagram. Additionally, we released new research on romance scams occurring across the internet, along with updates on our enforcement actions targeting scammers who impersonate military personnel and other individuals 
  •  In 2025, Meta rolled out a youth-focused campaign across eight EU countries—France, Italy, Belgium, Denmark, Germany, Spain, Ireland, and Greece—running from late September through late November, to highlight support for parental approval for teens accessing online services. 
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
No
If yes, which further implementation measures do you plan to put in place in the next 6 months?
N/A
Measure 17.1
Relevant Signatories will design and implement or continue to maintain tools to improve media literacy and critical thinking, for instance by empowering users with context on the content visible on services or with guidance on how to evaluate online content.
Instagram
QRE 17.1.1
Relevant Signatories will outline the tools they develop or maintain that are relevant to this commitment and report on their deployment in each Member State.
Meta has developed a series of tools over the years to educate and equip people with the necessary skills for navigating the digital world. 

A key pillar of our strategy is to inform our users by providing specific and relevant context when they come across a flagged post, we can help them be more informed about what they see and read. Here are some ways we provide context on relevant pieces of content that may be sensitive or misleading: 

Warning screens on sensitive content on Instagram: 
  •  To help people avoid coming across content that they'd rather not see, we limit the visibility of certain posts that are flagged by people on Instagram for containing sensitive or graphic material. Photos and videos containing such content will appear with a warning screen to inform people about the content before they view it. This warning screen appears when viewing a post in feed or on someone's profile. 

Fact-checking notices: 
  •  When content has been rated by fact-checkers as False, Altered, Partly False, or Missing Context, we add a notice to it so that people can read additional context. 
  • Meta also notifies users before they try to share this content or if they shared it in the past. 
  • Meta uses its technology to detect content that is the same or almost exactly the same as that rated by fact checkers, and add notices to that content as well. 

Links: Warning screens on sensitive content: https://transparency.meta.com/enforcement/taking-action/context-on-sensiti ve-misleading-content/ 

Fact-checking notices: https://transparency.meta.com/features/how-fact-checking-works/ 
SLI 17.1.1
Relevant Signatories will report, at the Member State level, on metrics pertinent to assessing the effects of the tools described in the qualitative reporting element for Measure 17.1, which will include: the total count of impressions of the tool; and information on the interactions/engagement with the tool.
 SLI 17.1.1 - actions enforcing policies above 
Content on Instagram treated with a warning screen for sensitive content between 01/07/2025 to 31/12/2025 Content viewed on Instagram and treated with fact checks, due to a falsity assessment by third party fact checkers between 01/07/2025 to 31/12/2025 % of reshares attempted that were not completed on treated content - Instagram between 01/07/2025 to 31/12/2025.
Austria 10,232 Over 22,000 61.40%
Belgium 23,469 Over 26,000 63.90%
Bulgaria 3,119 Over 9,500 63.70%
Croatia 2,246 Over 10,000 63.70%
Cyprus 3,149 Over 9,800 69.00%
Czech Republic 5,537 Over 13,000 58.30%
Denmark 13,181 Over 14,000 61.80%
Estonia 469 Over 3,900 51.20%
Finland 4,141 Over 12,000 61.30%
France 97,743 Over 60,000 67.10%
Germany 112,568 Over 92,000 60.90%
Greece 8,138 Over 19,000 67.90%
Hungary 2,324 Over 9,500 62.50%
Ireland 14,107 Over 2,600 60.80%
Italy 94,899 Over 73,000 63.90%
Latvia 602 Over 310 62.50%
Lithuania 1,573 Over 5,500 59.70%
Luxembourg 1,271 Over 4,700 66.50%
Malta 612 Over 4,300 74.80%
Netherlands 31,161 Over 35,000 58.00%
Poland 15,815 Over 24,000 65.00%
Portugal 19,652 Over 34,000 65.50%
Romania 9,816 Over 15,000 59.40%
Slovakia 2,795 Over 9,000 51.70%
Slovenia 1,258 Over 5,900 58.80%
Spain 90,856 Over 69,000 67.40%
Sweden 25,936 Over 25,000 59.00%
Iceland 912 Over 20,000 64.50%
Liechtenstein 24 Over 4,400 80.00%
Norway 11,303 Over 13,000 58.20%
Total 608,908 Over 280,000