Instagram

Report March 2026

Submitted
Commitment 17
In light of the European Commission's initiatives in the area of media literacy, including the new Digital Education Action Plan, Relevant Signatories commit to continue and strengthen their efforts in the area of media literacy and critical thinking, also with the aim to include vulnerable groups.
We signed up to the following measures of this commitment
Measure 17.1 Measure 17.2 Measure 17.3
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
Yes 
If yes, list these implementation measures here
As mentioned in our baseline report, the key part of our approach to combat misinformation is providing tools and products that will contribute to a more resilient digital society, where people are able to critically evaluate information, make informed decisions about the content they see, and self-correct.  Below are some examples of that work relevant to the European Union. 

  • Meta published its first Media Literacy Annual Plan on 21 July 2025, which set out its current approach to media literacy and the products and features we make available to users of Facebook and Instagram. 
  • In 2025, Meta launched a campaign that ran in Ireland, France, Spain, Italy and the Netherlands which aimed to increase awareness of new tools available on Instagram to protect Youth well-being.  These tools included private accounts, additional messaging and sensitive content restrictions, time limit reminders and sleep mode.
  • As part of our global anti-scam awareness campaign to protect people online, we share relevant product tools across Instagram. Additionally, we released new research on romance scams occurring across the internet, along with updates on our enforcement actions targeting scammers who impersonate military personnel and other individuals. 
  • In 2025, Meta rolled out a youth-focused campaign across eight EU countries—France, Italy, Belgium, Denmark, Germany, Spain, Ireland, and Greece—running from late September through late November, to highlight support for parental approval for teens accessing online services.
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
No
If yes, which further implementation measures do you plan to put in place in the next 6 months?
N/A
Measure 17.1
Relevant Signatories will design and implement or continue to maintain tools to improve media literacy and critical thinking, for instance by empowering users with context on the content visible on services or with guidance on how to evaluate online content.
Instagram
QRE 17.1.1
Relevant Signatories will outline the tools they develop or maintain that are relevant to this commitment and report on their deployment in each Member State.
As mentioned in our baseline report, we have developed over the years a series of tools and resources - such as online tutorials, lesson plans for educators, tips for spotting false news, and awareness-raising ad campaigns - to educate and equip people with the necessary skills for navigating the digital world. 

A key pillar of our strategy is to inform our users by providing people with specific and relevant context when they come across a flagged post, we can help them be more informed about what they see and read. Here are some ways we provide context on relevant pieces of content that may be sensitive or misleading:
  • Warning screens on sensitive content on Instagram: 
    • To help people avoid coming across content that they'd rather not see, we limit the visibility of certain posts that are flagged by people on Instagram for containing sensitive or graphic material. Photos and videos containing such content will appear with a warning screen to inform people about the content before they view it. This warning screen appears when viewing a post in feed or on someone's profile.
  • Verified badges on Instagram: 
    • Our goal is to help people feel confident about the content and accounts that they interact with.
    • To combat impersonations and help people avoid scammers that pretend to be high-profile people, Meta provides verified badges on Pages and profiles that indicate a verified account. This means that we've confirmed the authentic presence of the public figure, celebrity or global brand that the account represents.
SLI 17.1.1
Relevant Signatories will report, at the Member State level, on metrics pertinent to assessing the effects of the tools described in the qualitative reporting element for Measure 17.1, which will include: the total count of impressions of the tool; and information on the interactions/engagement with the tool.
We were not able to deliver this SLI  for this report.