QRE 15.1.1
In line with EU and national legislation, Relevant Signatories will report on their policies in place for countering prohibited manipulative practices for AI systems that generate or manipulate content.
We acknowledge that, under the AIA, certain AI techniques are considered purposefully deceptive or manipulative if they impact people's behavior and decision-making abilities and are reasonably likely to cause significant harm. Meta’s Community Standards and enforcement actions are designed to counter prohibited manipulative practices for AI systems that generate or manipulate content. Our approach includes proactive detection and labeling of AI-generated content, warning users through visible labels, and removing or restricting content that violates our policies. These measures are regularly reviewed and updated to ensure continued compliance with evolving regulatory requirements and best practices.
Labeling content that has been created using generative AI creative features is one part of Meta's efforts to provide transparency about the use of AI in content creation, particularly in advertisements and organic content across Facebook and Instagram. The rollout of AI labeling began in 2024, with updates and expansions planned as new generative AI features are introduced, and as technology continues to evolve.
Meta has processes/technology in place to help automatic detection of AI-generated content. Once content is generated via Meta AI and it is uploaded or shared across the relevant, in-scope posting surfaces, that Meta AI generated content is labelled. Upon successful attribution, for fully Meta AI-generated content, the label appears directly on the content and is visible to all users.
