Instagram

Report March 2026

Submitted
Commitment 2
Relevant Signatories participating in advertising commit to prevent the misuse of advertising systems to disseminate Disinformation in the form of advertising messages.
We signed up to the following measures of this commitment
Measure 2.1 Measure 2.2 Measure 2.3
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
No
If yes, list these implementation measures here
There have been no significant updates since the last submitted report.
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
No
If yes, which further implementation measures do you plan to put in place in the next 6 months?
N/A
Measure 2.1
Relevant Signatories will develop, deploy, and enforce appropriate and tailored advertising policies that address the misuse of their advertising systems for propagating harmful Disinformation in advertising messages and in the promotion of content.
Instagram
QRE 2.1.1
Signatories will disclose and outline the policies they develop, deploy, and enforce to meet the goals of Measure 2.1 and will link to relevant public pages in their help centres.
As noted in our baseline report, advertisers that are running ads across Meta technologies must follow our Terms of Use, our Community Standards and our Advertising Standards. As such, Misinformation is considered to be unacceptable content under our Advertising Standards. See more here. 
SLI 2.1.1
Signatories will report, quantitatively, on actions they took to enforce each of the policies mentioned in the qualitative part of this service level indicator, at the Member State or language level. This could include, for instance, actions to remove, to block, or to otherwise restrict harmful Disinformation in advertising messages and in the promotion of content.
  1. Number of Ads removed  on Facebook and Instagram combined for violating our harmful health misinformation or inauthentic behavior or voter or census interference policies in the EEA from 01/07/2025 to 31/12/2025.*
  2. Overall number of Ads removed on Facebook and Instagram combined (in the EEA) from 01/07/2025 to 31/12/2025.

Number of Ads removed on Facebook and Instagram combined for violating our harmful health misinformation or inauthentic behavior or voter or census Overall number of Ads removed on Facebook and Instagram combined (in the EEA) from 01/07/2025 to 31/12/2025. Type of Action 3 Type of Action 4
Austria Over 7,000 Over 350,000 0 0
Belgium Over 15,000 Over 200,000 0 0
Bulgaria Over 4,600 Over 1,500,000 0 0
Croatia Over 2,300 Over 580,000 0 0
Cyprus Over 4,800 Over 250,000 0 0
Czech Republic Over 10,000 Over 96,000 0 0
Denmark Over 4,800 Over 180,000 0 0
Estonia Over 2,700 Over 700 0 0
Finland Over 3,200 Over 660,000 0 0
France Over 17,000 Over 460,000 0 0
Germany Over 23,000 Over 21,000 0 0
Greece Over 5,000 Over 100,000 0 0
Hungary Over 30,000 Over 220,000 0 0
Ireland Over 3,900 Over 1,100,000 0 0
Italy Over 25,000 Over 210,000 0 0
Latvia Over 2,200 Over 480,000 0 0
Lithuania Over 3,200 Over 340,000 0 0
Luxembourg Over 680 Over 89,000 0 0
Malta Over 870 Over 100,000 0 0
Netherlands Over 7,500 Over 640,000 0 0
Poland Over 15,000 Over 350,000 0 0
Portugal Over 2,500 Over 46,000 0 0
Romania Over 28,000 Over 150,000 0 0
Slovakia Over 7,600 Over 230,000 0 0
Slovenia Over 980 Over 440,000 0 0
Spain Over 9,900 Over 730,000 0 0
Sweden Over 8,700 Over 1,000,000 0 0
Iceland Over 4,800 Over 350,000 0 0
Liechtenstein Less than 100 Over 44,000 0 0
Norway Over 3,200 Over 96,000 0 0