Instagram

Report September 2025

Submitted
Commitment 31
Relevant Signatories commit to integrate, showcase, or otherwise consistently use fact-checkers' work in their platforms' services, processes, and contents; with full coverage of all Member States and languages.
We signed up to the following measures of this commitment
Measure 31.1 and 31.2
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
No
If yes, list these implementation measures here
There have been no updates since the last submitted report.
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
No
If yes, which further implementation measures do you plan to put in place in the next 6 months?
As currently drafted, this chapter covers the current practices for Facebook and Instagram in the EU. In keeping with Meta’s public announcements on 7 January 2025, we will continue to assess the applicability of this chapter to Facebook and Instagram and we will keep under review whether it is appropriate to make alterations in light of changes in our practices, such as the deployment of Community Notes
Measure 31.1 and 31.2
31.1: Relevant Signatories that showcase User Generated Content (UGC) will integrate, showcase, or otherwise consistently use independent fact-checkers’ work in their platforms’ services, processes, and contents across all Member States and across formats relevant to the service. Relevant Signatories will collaborate with fact-checkers to that end, starting by conducting and documenting research and testing. 31.2: Relevant Signatories that integrate fact-checks in their products or processes will ensure they employ swift and efficient mechanisms such as labelling, information panels or policy enforcement to help increase the impact of fact-checks on audiences.
QRE 31.1.1 (for Measures 31.1 and 31.2)
Relevant Signatories will report on their specific activities and initiatives related to Measures 31.1 and 31.2, including the full results and methodology applied in testing solutions to that end.
As mentioned in our baseline report, when content has been rated by fact-checkers (as outlined in detail under QRE 21.1.1), We take action to (1) label it and (2) ensure less people see it. We also take action against accounts that repeatedly share misinformation. The current warning in place says that accounts that repeatedly share false information may experience temporary restrictions, including having their posts reduced.

Regarding rating AI-generated content. Fact-checkers may rate AI-generated media under our fact-checking program policies. They often rely on AI experts, visual techniques, and meta data analysis to aid in the detection of this content.
SLI 31.1.1
Member State level reporting on use of fact-checks by service and the swift and efficient mechanisms in place to increase their impact, which may include (as depends on the service): number of fact-check articles published; reach of fact-check articles; number of content pieces reviewed by fact-checkers.
Filtered to content created on Instagram in EU Member State countries from 01/01/2025 to 30/06/2025: 

1. Number of distinct pieces of content viewed on Instagram that were treated with a fact-checking label due to a falsity assessment by third party fact-checkers between 01/01/2025 to 30/06/2025.
2. Number of distinct articles written by 3PFCs that were used on Instagram to apply an inform treatment to a content from 01/01/2025 to 30/06/2025*

*This metric shows the number of distinct fact-checking articles written by Meta’s 3PFC partners and utilised to label content in each EU Member State. As articles may be used in multiple countries, and several articles may be used to label a piece of content, the total sum of articles utilised for all Member States exceeds the number of distinct articles created in the EU (43,000). This is expected. 
Content viewed on Instagram and treated with fact checks, due to a falsity assessment by third party fact checkers between 01/01/2025 to 30/06/2025. Reach of fact-checked Number of Articles written by third party fact checkers to justify rating on Instagram between 01/01/2025 to 30/06/2025. Other
Austria Over 63,000 0 Over 10,000 0
Belgium Over 73,000 0 over 11,000 0
Bulgaria Over 28,000 0 Over 6,500 0
Croatia Over 29,000 0 Over 6,800 0
Cyprus Over 28,000 0 Over 6,600 0
Czech Republic Over 42,000 0 Over 8,200 0
Denmark Over 45,000 0 Over 8,700 0
Estonia Over 12,000 0 Over 3,900 0
Finland Over 41,000 0 Over 8,200 0
France Over 170,000 0 Over 17,000 0
Germany Over 270,000 0 Over 21,000 0
Greece Over 57,000 0 Over 9,700 0
Hungary Over 29,000 0 Over 6,700 0
Ireland Over 69,000 0 Over 11,000 0
Italy Over 190,000 0 Over 18,000 0
Latvia Over 14,000 0 Over 4,300 0
Lithuania Over 17,000 0 Over 4,600 0
Luxembourg Over 13,000 0 Over 4,200 0
Malta Over 11,000 0 Over 3,900 0
Netherlands Over 110,000 0 Over 14,000 0
Poland Over 75,000 0 Over 11,000 0
Portugal Over 100,000 0 Over 13,000 0
Romania Over 50,000 0 Over 9,000 0
Slovakia Over 26,000 0 Over 6,300 0
Slovenia Over 18,000 0 Over 5,100 0
Spain Over 200,000 0 Over 18,000 0
Sweden Over 85,000 0 Over 12,000 0
SLI 31.1.2
An estimation, through meaningful metrics, of the impact of actions taken such as, for instance, the number of pieces of content labelled on the basis of fact-check articles, or the impact of said measures on user interactions with information fact-checked as false or misleading.
1.  Number of distinct pieces of content viewed on Instagram that were treated with a fact-checking label due to a falsity assessment by third party fact checkers between 01/01/2025 to 30/06/2025.
2. Rate of reshare non-completion among the unique attempts by users to reshare a content on Instagram that was treated with a fact-checking label in EU Member State countries from 01/01/2025 to 30/06/2025.
Content viewed on Instagram and treated with fact checks, due to a falsity assessment by third party fact checkers between 01/01/2025 to 30/06/2025. % of reshares attempted that were not completed on treated content - Instagram between 01/01/2025 to 30/06/2025. Other
Austria Over 63,000 60% 0
Belgium Over 73,000 57% 0
Bulgaria Over 28,000 60% 0
Croatia Over 29,000 59% 0
Cyprus Over 28,000 64% 0
Czech Republic Over 42,000 56% 0
Denmark Over 45,000 59% 0
Estonia Over 12,000 59% 0
Finland Over 41,000 56% 0
France Over 170,000 61% 0
Germany Over 270,000 59% 0
Greece Over 57,000 62% 0
Hungary Over 29,000 59% 0
Ireland Over 69,000 60% 0
Italy Over 190,000 61% 0
Latvia Over 14,000 59% 0
Lithuania Over 17,000 59% 0
Luxembourg Over 13,000 61% 0
Malta Over 11,000 61% 0
Netherlands Over 110,000 55% 0
Poland Over 75,000 57% 0
Portugal Over 100,000 66% 0
Romania Over 50,000 57% 0
Slovakia Over 26,000 53% 0
Slovenia Over 18,000 59% 0
Spain Over 200,000 59% 0
Sweden Over 85,000 59% 0
SLI 31.1.3
Signatories recognise the importance of providing context to SLIs 31.1.1 and 31.1.2 in ways that empower researchers, fact-checkers, the Commission, ERGA, and the public to understand and assess the impact of the actions taken to comply with Commitment 31. To that end, relevant Signatories commit to include baseline quantitative information that will help contextualise these SLIs. Relevant Signatories will present and discuss within the Permanent Task-force the type of baseline quantitative information they consider using for contextualisation ahead of their baseline reports.
Average of monthly active users on Instagram in the European Union between 01/01/2025 to 30/06/2025.

There have been no significant updates since the last submitted report.

Over a 6-month period, ending 30 June 2025 (i.e., 1 January 2025 - 30 June 2025), there were a total of approximately 281.8 million average monthly active users on Instagram in the EU. For monthly active user numbers at a Member State level, please refer to our most recent Instagram DSA transparency report