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Report September 2025

Submitted
Commitment 10
Relevant Signatories commit to maintain repositories of political or issue advertising and ensure their currentness, completeness, usability and quality, such that they contain all political and issue advertising served, along with the necessary information to comply with their legal obligations and with transparency commitments under this Code.
We signed up to the following measures of this commitment
Measure 10.1 Measure 10.2
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
No
If yes, list these implementation measures here
As mentioned in our previous reports, starting in April 2024, the Ad Library in the EU contains more information about the Advertising Standards or Community Standards that an ad violated (if applicable). We display this information for disapproved ads for a period of one year after their last impression is delivered and seven years if the ad is about social issues, elections, or politics.

For disapproved ads that received delivery in the EU, images will be blurred and there will be messaging saying that the ad was removed. The user can click to see more ad details and see more detailed reasoning on why the ad was disapproved, including the specific Advertising Standard or Community Standard it violated.

This change is applicable only to ads that were added to the Ad Library on or after 17 August 2023.

Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
Yes
If yes, which further implementation measures do you plan to put in place in the next 6 months?
Beginning in October 2025, Meta will no longer allow political, electoral and social issue ads on our platforms in the EU, given the unworkable requirements and legal uncertainties introduced by the EU’s Transparency and Targeting of Political Advertising regulation. The Ad Library remains available.
Measure 10.2
The information in such ad repositories will be publicly available for at least 5 years.
QRE 10.2.1
Relevant Signatories will detail the availability, features, and updating cadence of their repositories to comply with Measures 10.1 and 10.2. Relevant Signatories will also provide quantitative information on the usage of the repositories, such as monthly usage.
As mentioned in our baseline report, the Ad Library provides advertising transparency by offering a comprehensive, searchable collection of all ads currently running from across Meta technologies. We currently store these ads in the library for 7 years.